No one makes watches quite like the Swiss, and the same seems to be true of smartwatches. While competitors tout the ability to check text messages and emails without having to pull out a phone, which is pretty convenient, or answer calls just by holding your hand to your ear, which is admittedly kind of awesome, the first Swiss smartwatch promises a 41MP camera. If James Bond were in the market for a smartwatch, he'd put down a pre-order for the Hyetis Crossbow.


As you would expect, the device has NFC support and is WiFi and Bluetooth-enabled. An altimeter, microphone, thermometer, and other gauges all come included. The band even has biometric sensors that can measure a wearer's physical condition. The watch is programmed to interact with Android, iOS, and Windows Phone 8 devices, comes with a touchscreen, and did we mention that camera? It's positioned at the top of the clock where the crown usually would be.

Crossbow2 Crossbow3 Crossbow4

Crossbow5 Crossbow6

The Crossbow may be high-tech, but it doesn't eschew the quality Swiss watches are known for. It's made of titanium, and the face is shielded by sapphire glass. On top of that, this thing still tells time. It uses automatic wound movement that is kept separate from the other additions that make this watch smart. This is a watch for the those among us who felt the previous offerings have just looked far too tacky.

Initially, Hyetis will distribute 500 collector's editions of the Crossbow globally, and at $1,200, it makes the Pebble look downright affordable.

Sources: Google+, Hyetis

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • RA W II


    • Amer Khaznadar

      I hope it was worth all the negative votes you're (and will be) getting.

      • andy_o

        Idiots don't realize this isn't The Verge, where the comment system lends itself to "first" comments, and where at least the inevitably inane first comment always tries not to say the actual word "first".

      • RA W II

        Amer, You have just motivated me to do this as much as possible. I knew that some uptight prick that takes themselves way too seriously would get their panties all knotted up over this.
        Thank you for making me right. You have just made my day =)

    • Amer the Prick

      14th !!!

  • Emmanuel Buttigieg

    This is a joke right? Please let it be a joke, the watch nut inside of me is dying.

  • herbivoor

    That is one ugly watch.

  • Michael Pahl

    meh... lets call it "experimentation".

  • obarthelemy

    Tacky ? isn't this... thing... the epitome of tacky ?

  • TechGuy22

    lol what

  • r2DoesInc

    This isnt tacky, yet the Pebble watch is? Ooook. $ isnt't always used to buy clas

  • Matthew Fry

    I dunno. I kind of think it looks cool in an unrealistic concept car type of way.

  • didibus

    I'm not sure why everyone is hating on this watch.

    The tech part of it is more impressive than all the others I've heard of, it has biometric sensors, an alto meter and thermometer, supports wifi on top of bluetooth and nfc, works with all 3 major mobile OS, and that crazy 41 MP camera! Which is pretty awesome, I wonder if the watch can be used as a viewfinder when you take pictures.

    Now I'm sure it's mostly the price, but you know, a lot of people used to buy dumbwatches for over 1200$, and this watch has all of what those 1200$ + dumbwatches had, sapphire diamond cover, wounding movement, and made of titanium. And it also has the best set of specs a smartwatch can have.

    There's also a chance this is hand made, which is normally the case for watches of that price range.

    If I had the money, I'd get it over the others for sure. It would be nice for them to make a cheaper model, one with a plastic body, a glass cover, and no watch mechanism, just have a digital time clock on the screen, mass produce it to reduce price even lower, but keep the biometrics and 41 MP camera on it, so I could afford it lol. But I don't see why people are hating on it.

    • n0th1ng_r3al

      It's impressive, but why does it have to be so ugly and tacky looking?

    • Patrick Tran

      Dear didibus, thank you for your comment.
      Please stay tuned with our different press release. We have different series planed for 2014.

  • poopfloats

    13th !!!

  • Wodge

    That looks bloody awful, and like most stuff from Switzerland, overpriced to hell. I'll keep my Pebble, thanks.

  • abqnm

    Give it a projector next to the camera and I am all over it.

  • Papolin72

    I Love ♥♥♥♥ this f#@$&^/ watch because is built like a watch no like the other than looks cheap, and the facts that works with ios android and windows is a plus+

    • Patrick Tran

      Thank you for your comment.
      The initial idea was to join swiss traditional watch engineering and modern technology. We wanted a real watch, that s why it s made with an automatic wound that can give you time whatever the circumstances then upgrade with connected possibility.

    • Fuck Off Trolls

      Not worth them bucks bro..................

  • GraveUypo

    it looks like... what i think a pacemaker looks like...

  • kiujyhyg

    its very tacky

  • Mothreja Jay

    Man: "What is so special about this watch except the camera that makes it cost $1200?
    Salesman: "Sir, are you a bond fan?"
    Man: "Of course, but what does it has to do with the watch?"
    Salesman: "You will the most stylish gadget almost every bond had."


    Man: "Uhm, you do know all the bonds have guns, not watches right? Only Brosnan had that kind of watch."
    Salesman: "............."
    Man: "Almost fooled me into buying this piece of Cr@P!!!"

    • Patrick Tran

      Those who think that 1200$ is too expensive for a watch, never wear a real Swiss watch:)

  • nino

    Where can I get this watch?

  • Sergii Pylypenko

    People keep whining about specs, but when there's a device with all possible specs buffed to maximum, they complain about price.
    This thing has three batteries, two of them inside a wristband and replaceable on the fly. Plus titanium, crazy camera and all that fits your hand. Isn't that your wet dream, HTC One lovers?
    Oh, there's no SD card slot :p

  • dkracing

    He has OMEGA!

  • bobomb

    Cool idea and all but that thing looks absolutely ridiculous.

  • spydie

    coolest watch I've ever seen. The negative comments on here are from guys with NO class whatsoever. I'll even pay $1200 for it... where do I sign up? It's only about $500 more than the cost of a top-of-the-line cell phone. And I've bought a lot of $500-$700 phones!!!

  • spydie

    Oh, and an error in the description. The camera is NOT at the top "where the crown would be." The crown is always at the 3 O'clock position, not at the top.

  • fugounashi

    It's disappointing that you post this obviously bogus troll as if it's a real product from a real company. this isn't gizmodo. I expect AP to be trustworthy, and to give some thought to the articles they post.

  • Abhinav

    wow though it looks kind of different, might actually consider buying one of these :)

  • ergu

    Oh, good. Another smart watch article that doesn't mention batteries or battery life...

  • Patrick Tran

    Thank you all for your comments, bad or good, feedback is a gift.

    • Fuck You Patrick Ryan

      Crossbow my @ss, this design is worse than your Johnson

    • goodgoodgood

      Beautiful! I would love to see a side-by-side photo with that "Samsung" piece of plastic thing.

  • Tom

    That watch is phenomenal! Taking pictures should be rather difficult though... Looks like the Zenith Defy Xtreme Grande: http://swiss-brands-watches.com/zenith-mens-watches/zenith-defy-xtreme-grande-date-stealth-mens-watch-95-0527-4039-01-m530/