Update: Clove has posted the full details on the HTC Fetch to its blog, and it's a lot less interesting than they previously thought. Turns out it's just a Bluetooth-enabled tracker device, with no on-board GPS function. When it's paired to an HTC phone (presumably through an app) it will beep on command, helping you find your keys and whatnot.


If you can't hear it, it will report on its location... but that depends upon the GPS function in your phone for its last known location. If the item in question is truly lost, and not reachable via the ~40 foot Bluetooth range, it stays lost. Phooey.

The HTC Fetch runs on a single CR2032 battery, and includes a remote camera shutter button, not unlike the Muku Shuttr. There's no word on when or if it will make it to the US or other markets.

We've been scratching our heads about the "HTC Fetch" ever since we saw it pop up in a trademark application earlier this year: the brief Justia description sounded more like an accessory than a phone. Today the Fetch BL-A100 showed up for preorder on UK retailer Clove, with a tiny image and a pretty conclusive description. It's a GPS-enabled tracking tag, designed to let you keep track of your stuff via your smartphone.

htc fetch

Of course, there are still a few questions that need to be answered. We asked Clove about the HTC Fetch, and they told us what they could:

We are still waiting on information from HTC but we believe the Fetch will be a portable GPS unit which can be tracked via a website and companion application on your device.

Sales Team
Clove Technology

This isn't the first time we've seen a real life "where's my stuff?" gadget, but most of the other tags have had local functionality only: NFC tags that connect to a short-range base station and beep when triggered, for example. The Fetch's combination of low price (£24.99, just under $40 USD), small size, and smartphone functionality could make it a game changer. Get one for your keys, one for your luggage, one for your kid's backpack, and one for your dog's collar, and you could have a lot more peace of mind via a simple smartphone app.

The BL-100 tag obviously implies a Bluetooth connection. Can Fetch work worldwide? Will it require an HTC smartphone? When will it become available? How much will it sell for in other territories? (The UK tends to have a pretty punishing exchange rate - $25 USD is a reasonable expectation.) We can't wait to find out.

Source: Clove UK

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • briankariu

    One for your kids. Lool. NSA at home.

    • Jeremiah Rice

      A non-invasive way to track your kids would be a godsend for parents.

      • Jadephyre

        I don't know, but sometimes I think better parenting would work a lot better.
        At least that's what comes to my mind when I look at the current generation.

        • thra

          Except a kid getting snatched from a bus stop or school has nothing to do with parenting and this could help with that, too. Plus there have been runaway kids and kids that just get lost for far more generations than just this one.

          • Joris Griffioen

            And that happens how often exactly?

            Also, since most kids have a smartphone now, something like a locater app on there would be much handyer. (yeah they could uninstall that if you don't root, but then they can also just leave the tracker bug at home or in a bin.. same difference)

          • wolfkabal

            I've used an app before. Has nothing to do with parenting either. He's 12, he runs around the neighborhood with friends. I don't always know exactly which friend's house he's at, and if he's outside playing or something won't always know I've txt or called (volume). So I fire up the tracking app, know exactly which house or park he's at, and bob's your uncle, can swing by and pick him up if we need to head out somewhere. He know's it's there (he knows I can track his phone). No big deal. Something like this (if it had GPS) could be better as his phone dies a lot.

        • andy_o

          I hope no parent whose kid has been abducted ever reads your comment.

  • skitchbeatz

    HTC, stop trying to make "fetch" happen.

  • rhedgehog

    GPS? Nah, Bluetooth only according to the user manual...

    • http://www.androidpolice.com/ Artem Russakovskii


  • Niall Murray

    Now all it needs is a small speaker so I can ring it like my phone.

  • Thomas’

    How does Fetch communicate with tracking services? Does it have a GPRS module?

  • alexandru

    sarcasm on : It doesn't look anything like the tile thingy.


  • Matthew Fry

    I'm not sure I understand what a GPS tag would do *inside your luggage*. Am I wrong that non-assisted GPS still requires line of sight?

  • http://pandu.poluan.info pepoluan

    "Clove has posted the full details on the HTC Fetch to its blog"

    ... wrong link. The link links to the Muku Shuttr article.