Netflix profiles have been showing up intermittently on some streaming devices, but now the feature is officially launching. Profiles will start hitting some platforms in the coming days, with more to follow soon. Sadly, our beloved Android is not in this first batch.

When you create profiles on Netflix, each one acts like a sub-account with its own recommendations, history, and streaming queue. Although, Netflix didn't even mention the individual queues this time – they seem more interested in personalized recommendations and Facebook integration. You'll even be able to set up profiles with different combinations of people or different moods.

profiles gate ps3 EN-United States

First up to get profiles are the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV, and some smart TVs and Blu-ray players. Android is coming sometimes this fall. We will let you know when that happens. Until then, you are authorized to hate Netflix.


Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play.

  • http://www.dljordaneku.com/ Darrell Jordan

    Will the Wii be added to this?

  • Kuyam

    4.3 Restricted profiles could really add to the profiles experience with age limits and limitation of purchases while still allowing siblings to view Netflix content.

  • Guest

    I told them to do this for kids with say: pg-13 ratings if they have a appliance in their room, so they can have their own queue, and only watch non-R(+) movies.

    Over 2 years ago I told them this would be beneficial.

  • John Fah-q Smith

    I told them to do this for kids
    with say: pg-13 ratings if they have a appliance in their room, so they
    can have their own queue, and only watch non-R(+) movies.

    Over 2 years ago I told them this would be beneficial.

    I assume it will be available on Roku soon too...

  • br_hermon

    Here's hoping Windows Media Center get's this functionality. *fingers crossed*

    • ddpacino


    • ziplock9000

      Microsoft have abandoned WMC when Windows 8 came out, so I doubt very much Netflix will release for WMC8

    • cmmnsns

      Nope. I checked this out a while back because I use WMC as well. When the profile stuff came out, it actually broke the Netflix app in WMC and Netflix just disabled profiles for that connector. Microsoft has abandoned WMC and will not update the Netflix plugin.

  • AnnoyedInCanada

    I'll take a goddamn instant queue over profiles. The functionality is in place already Netflix, just let everyone use it!

  • solbin

    Why not add a watch anonymously option? Or a way to delete previously viewed videos from the list?

  • Jose Torres

    The 3 months of free Netflix after buying Chromecast makes up for this...

    • BonnieJeanneTonks
      • Jose Torres

        If you are lucky to find one at a Best Buy store, they take your Rewards Zone info at the register once you buy it and they send you a code after you buy one. Just don't tell anyone shhhhh

        • Bo

          Does anyone know if the 3 months are stackable on the same account? I'd like to buy a few more CC's and I definitely would if I can grab them at Best Buy. I'd add all the free months to the same Netflix account though....

          • yankeesusa

            I would also like to know that. I got 2, one from amazon and one from best buy.

  • Chris B

    "...each one acts like a sub-account with its own recommendations..."

    I have dreamed this day would come.

    • QDigga

      Lol, I feel your pain! You failed to show all the little kid show recommendations, hahahah.

  • ddpacino

    Cant find this on website...

  • andrew__des_moines

    Well that's one way of hiding your embarrassing Netflix history from your family...

    • John O’Connor

      except in the case where someone just can pick a profile. is there some sort of user authentication or password protection? otherwise, parents be damned or hidden viewing history etc..... because anyone can get there by click a different profile

  • nsnsmj

    This fall? That's a long ass wait.

  • Marcus

    I sure hope these feature is coming to Canada too.

  • oblivion328

    Why so long for Android? I've already settled into my personal profile on my PC and PS3. It's really irritating that I can't access it on my phone yet.

    • ziplock9000

      Same here, it's stupid, especially given the massive size of the userbase

  • Tommy Truth

    Stupid. Completely stupid. If anything, have multiple instant queue options available. I'd love to have a queue for my movies and a separate for TV shows and maybe one for kids. They're over complicating a simple idea and it's completely stupid. If I have to authenticate everytime I access my personal queue, I'm waving goodbye to Netflix and committing to internet piracy.

  • DJ

    Its December now. Where is it for Android??