One of the coolest features for the Moto X is Motorola's Moto Maker system, a website that allows buyers to customize the color of the front, back, and accents for the phone. At launch it will only be available for the AT&T model, but Motorola is planning to expand availability to other carriers later in the year. Check out the video for the system below.

Verizon has already confirmed that they're getting access to Moto Maker, via a tweet from the official Verizon News account.

Motorola has already stated that they plan to offer black and white face colors and 16 rear/accent colors, plus more colors and exotic wood backs later in the year. What I really want to know is whether or not Verizon and other carriers will have access to the 32GB model that AT&T is getting ($249 on contract, if you're curious). The 16GB starting storage for the Moto X isn't going to cut the mustard for a lot of users, especially since it won't come with a MicroSD card slot.

The Moto X will be available in North America in late August or early September for $199 on contract. A Google Play Edition will follow at some point.

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • Tf


    • PhillipCun

      sorry that's just unrealistic

    • NemaCystX

      The Nexus is just over rated. They intentionally release a so-called flagship with mid range specs to be the minimal spec base for their OEM's to be better than. Without the Nexus of course we might have low or mid range specs for every new Android release though. Its like a starting line for the OEMs, like its Google's way of saying "Look this is what we want our OEM partners to base their models off of (spec wise or design similarities)

  • Benjamin Pavel

    Wow...this is a new level of customization of a phone...DAMN i wish i was in USA!

  • Cristian Borsa

    Not bad.

  • poopfloats

    awwww yeah!!!!

  • fonix232

    I was actually expecting less than this. Not bad, Moto, not bad.
    Now if they can add some further modifications (such as, different accent colour for the camera lens rim and the buttons, etc.), plus patterns for the backplate, they can make this service, and all the phones, really unique.

    • Arz Bhatia

      We do have that option. You can change the volume button + camera lens rim color. :)

      • fonix232

        Read my comment again. Yes, we have the option to change the buttons AND the rim, together. What I was talking about is that you could change them separately (e.g. have a completely black backplate, black camera lens rim, and silver volume buttons).

        • NemaCystX

          individual colors for each button/camera ring? why would you want to make a Picasso of the phone? that would just look childish

          I can see being able to choose a different color for the camera ring but for each button might be asking a bit much.

          Power Button = Red
          + Volume = Blue
          - Volume = White
          Phone Body = Black

          Might be neat to see what color combos could be had that way though I guess

          • fonix232

            That's exactly what I meant, read it again. Separate colors for the camera ring, and the buttons (as in, all the buttons colored the same). I just simply dislike the idea of the buttons being linked to the ring, that's all.

    • NemaCystX

      Patterns are coming according to various teaser images on Moto's Facebook/Twitter pages. This is just the tip of the iceberg. Just like Wood coming later, Metal is expected along with Kevlar and other materials and colors such as gradients

      What I want to know is, is the back cover removable so we can order more backplates in the future!

      Moto should give us an option to design the back cover with our own graphics & or images of our favorite things

      • John O’Connor

        If it were removable, then there is no excuse for a user-replaceable battery or microsd. my guess is no, unless they completely bastardized it by having a closed body core inside a user replaceable shell. say it ain't so Moto

      • Jonathan Epp

        Andandtech said, "no". Something to do with the way the batteries are stacked to keep the low profile.

  • Sanyi

    Is the headset included in the price?

    • Sakshar Thakkar

      No it's additional $39

      • Sanyi

        Not a nice move :(

      • Justin W

        Hm... I wonder if it's of good quality. I've never heard of the brand, but I'm slightly interested in it...

  • invinciblegod

    This at&t exclusivity with storage options has to stop. At the very least, user experience options such as storage should not be carrier specific. I can't buy any of these devices because of lack of storage on the carriers that are not AT&T.

  • Matthew Fry

    Can't wait to order a barebones phone from HTC/Samsung and add in memory and gpu aftermarket.

  • cesar suarez

    wallpapers plis u.u

  • jamaall


  • Peter

    customization is gay! just give me a black phone with lower price...

    • NemaCystX

      I love how your use of the word gay not only describes how homophobic you are but also how your vocabulary is quite limited to not be able to choose a better word to describe your disdain for the options Motorola has given us.

      If you don't like it, don't get it and just get phone thats as Plain Jane as the regular black or white model

    • John O’Connor

      with a name like peter you must want to be gay with me /S seriously what @NemaCystX:disqus said

    • Peter

      I'm sorry if i have offended you guys...

  • 36yearold

    except almost everyone uses a case and this adds absolutely nothing. why not customizing hardware instead like adding qwerty, gamepad, projector, extra sd card slots, extra big battery. android stopped inovation with popularity of gs4/nexus type toy devices.

    • Justin W

      I'd like to know where you got the "almost everyone uses a case" statistic. I know quite a few people who live without cases on their devices, and I myself prefer going naked.

    • jamaall

      Because that isn't practical. The way they do it now, all they have to do is take the base Moto X and add the back plate, volume buttons, and front cover. If they were to customize hardware, they would need entirely different Moto X's for every person, not very efficient, and therefore, it will never happen.

      • Justin W

        Also, this would be very difficult to manage on a software-side. Mobile tech isn't at the point that we can have general drivers for all devices embedded within the OS as Windows does yet, so it would be a mess for them to update, only leading to much more fragmentation than we already see.

    • NemaCystX

      I hope you know that alot of the people that even get a case for their phone isn't so its protected, its so its different and most of the time the consumer that does this doesn't have alot of options and that includes having to choose ugly cases with patterns or just awful designs just so they can get the color or "look" they desire

      Motorola has revolutionized customization by offering Moto Maker, in a way I hope they add more options such as a screen size or battery size option

      Who needs a case when you can choose alot of nice colors or textures or even materials (metal, kevlar, wood etc coming later of course)

      QWERTY = Dead

  • g0vt_h00ker

    Who cares about storage? god damn

  • mlj11

    What did I see...

    That wasn't an option to sign in to your Google account even before you received the phone, was it?

    Cos that would be really... dangerous.

    • Justin W

      There was an option, and it's not any more dangerous than losing your phone. You have to enter your password associated with the account prior to being able to access the device.

      • mlj11

        Ok, so it wasn't really to sign in.

        Am I right to say that the phone will have your name in it when you first turn it on, but that's all?

        (I assume that may be what happens when people buy Nexus devices from the Play Store too - haven't done it myself so I'm not sure.)

        • Justin W

          The Nexus 7 last year had your info available (but not visible IIRC), so all you had to do was enter the password matching the account. I don't remember for sure, though.

  • Jack

    You get to choose between headphones and customise your boot animation?

    Colour me impressed!

  • Knlegend1

    Lol mess actually make me want to buy one.

  • Tamadrummer94

    By far the coolest part of the Moto X, stupidly given to AT&T as an exclusive.

    • NemaCystX

      I personally believe that giving it to one carrier is a great way to find out how well it goes before bringing it to other carriers and losing money on something they may not sell well. This ability to customize the phone with all these options is very costly since they would have to produce all these parts in all those colors in mass quantities before consumers even purchase them. Its a risky business model, kinda the "Dell" of smartphones. Its a revolutionary way to get the phone you want. I hope this takes off and Motorola adds options like choosing your own specs (ie: bigger screen, battery size, camera model, etc)

      This has HUGE potential

      At&t isn't exclusive, its just for a few months actually because if you look at the responses other carriers have given regarding Moto Maker, later this year isn't that far away since were already 4 more months till the end of the year

      • John O’Connor

        Considering present 3d printing capabilities, I do not forsee a problem making such externals on-demand vice stacking warehouses full of crap backplates nobody wants or that will eventually not sell.

        If the implication/supposition of built to order is actually true, then they will truly be able to offer what is implied at an insubstantial cost; and considering El Goog is behind the helm, chances are that they would never overproduce any trivial component if the past "backordered, sold out, temporarily unavailable and sold-out statuses" are any indication.

        I am more upset over the carrier exclusivity in this day and age. I hope AT&T is paying a premium price through the teeth on this.

        The two user complaints that still fail to be addressed by this device are the carrier exclusivity for specific options and the lack of widespread availability of a device with decent storage specs (e.g. more than 16gb) considering that there is no expandable storage.

      • Jameel RaSan Archer

        I think it shouldn't be exclusive if the whole selling point of the phone has been the idea of being able to customize your phone.

    • Jonathan Epp

      My guess is it's to stage roll out. I could see the factory getting hit pretty hard if it opened up to everyone at once.

  • topgun966

    Wow, talk about underwhelmed. Very expensive for specs that would have been great end of last year....

  • https://www.facebook.com/max.chen2 MC_Android

    Motorola isn’t focused on the specs that much but rather on customization…and they are really pushing for the customization. Why couldn’t they design a phone with swappable face plates and battery covers with certain themes (black & red, blue/orange…etc) and material (aluminum/ceramic)? It’s completely achievable and would be cheaper to manufacture “blank” phones with a free set theme package. If you get bored, go on their site and order another one.

    This way you truly give customers an option of customization. When they realize their fluorescent green Moto X doesn’t look that great, they can go order another aesthetic package.

    With a removable back, you can swap batteries and add in a microsd slot up to 64 gb.

    This phone was a pretty big flop in my opinion considering all the hype it stirred for months.

  • Matt

    Why are these companies going away from expandable storage? We don't want to use the cloud for everything. What about when we don't have internet access?

  • Luis Augusto Fretes Cuevas

    Why didn't you make this a truly high-end phone Motorola? It breaks my heart, because I love the form of factor and the design, and the "fashion" side of it. T_______________T

  • Naga Sridhar

    We will come up with the revolutionary/ trendsetting customizations!! But you know what, we love ATT more than you so we will give them exclusivity and FUCK YOU!! Thank you for your time users, Motorola!!