Looks like everyone jumped the gun on this one, including Google itself. You can already buy the new Nexus 7 from Amazon, Best Buy, and some Walmart stores, but now both the 16GB and 32GB versions are available directly from Google Play.
The shipping status is still "soon," with a date of July 30th for the time being, but Google sent out a tweet moments ago that allude to the fact it may actually start shipping a bit earlier:
— Google Play (@GooglePlay) July 26, 2013
So what are you waiting for? Follow the links below to get yours.