The Google Analytics app for Android doesn't get a lot of love, despite the fact that the service itself is incredibly popular. Yesterday version 2.0 began rolling out, and it's improved in just about every way. It's another staged rollout - you might not be able to see the new version on the Play Store just yet - but a goodie bag of new and improved features should make nearly all users happy once they get it.

Screenshot_2013-07-17-18-44-55 unnamed

New on the left, old on the right.

First of all, the interface has been completely redone. Analytics now has the same card style, vaguely Now-like UI of all the recently-updated Google apps, complete with the side menu. Most of the sections for your listed sites can be drilled into much further and viewed in a selectable date range, bringing the app closer to the web service in terms of functionality.

Screenshot_2013-07-17-18-43-40 Screenshot_2013-07-17-18-44-28 Screenshot_2013-07-17-18-46-18 Screenshot_2013-07-17-18-45-17

Best of all, the app loads your latest site by default - no need to select between your tracked sites every time you open the app. That should be especially helpful for people who track just one site, or one site the majority of the time.

 Screenshot_2013-07-17-19-49-08 Screenshot_2013-07-17-19-50-17 Screenshot_2013-07-17-19-50-27

The interface still isn't all that great on tablets (though the nature of the card UI makes it a bit better) and the real-time visitor count is a bit harder to see. Still, it's a huge improvement overall. Once again, this is a staged rollout, so don't be surprised if the new version won't download for you (the last one was 1.1.7). Most users should be updated within the next few days.

Update 12:18pm PT: It looks like something broke on Google's end, and now all boxes are showing Temporarily unavailable. If you still want the APK v2.0.1 in case it starts working again, you can grab it here.

Update 6:30pm PT: The issue doesn't seem to happen to everyone, so flash away and check it out, but be prepared to roll back. Always make backups!


Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • Floris

    I hope google makes a way for us, tech savy people, to force the play store updates sometime soon.

    • William

      Not going to happen, because you being tech savy would only hurt what they are trying to do.

      • http://www.Nave360.com Sebastian Gorgon

        Harsh reviews from idiots who opted in wouldn't hurt Google, but small devs on the other hand well that's another story. Then again it worked fine for 4 years or so before I/O

        • William

          Well at least as far as i see it, its not as much as the reviews that they are looking at as much as things like crash reports.

          Beyond that i imagine one of the big reasons they are doing this is just to control impact on there servers. Releasing and instantly pushing out to millions of users as you can imagine would hit pretty hard.

  • Android Telegraph

    Ah, great, the current Analytics app is kinda useless for checking out my site's traffic, the new version looks like it actually works nice!

  • Wazzifer

    Oh this is pretty awesome. Still haven't gotten the update on my N4 yet though. I hate those staged rollouts.

  • http://katzmatt.com/ Matt Katzenberger

    Tablet interface!!!

    Since this will probably be a staged rollout, would anyone who gets the update please post the APK?

    • http://www.Nave360.com Sebastian Gorgon

      since I/O all updates are staged rollouts, unless they are bug fixes.

    • http://www.androidpolice.com/ Artem Russakovskii

      Posted, but see the update to the story first.

      • http://katzmatt.com/ Matt Katzenberger

        Everything but real time is working for me

  • CuriousCursor

    APK plz

    • http://www.androidpolice.com/ Artem Russakovskii

      See the post now.

      • CuriousCursor


  • didibus

    GAnalytics is what I have been using, it is very good, and millions time better than Google Analytics, I'll have to try out this new version of it to know if I keep to GAnalytics or change back to Google Analytics

  • http://5j5.net/ Fun Flash Games

    That's great! I haven't tried it before and this time I will definitely try this out!

  • http://www.androidpolice.com/ Artem Russakovskii

    It looks like something broke on Google's end, and now all boxes are showing Temporarily unavailable. If you still want the APK v2.0.1 in case it starts working again, you can grab it here http://www.androidfilehost.com/?fid=23050663588004376.

  • Lewis

    Anything for youtube channels?

  • Jordan

    Received the update on my Nexus 4 today. The slick, mobile-optimised interface is fantastic to see and a HUGE improvement, however the key thing for me that still appears to be missing - access to my custom reports!

    I have 20+ custom reports set up that give me instant access to the exact daily stats I need with 1 click - no drilling down various reports and engaging advanced segments (which don't appear to be accessible either).

    There also doesn't appear to be a way to customise the overview screen? From this perspective it seems a step backwards from the old tool, as cumbersome and ugly as it was.

    In summary: the update provides a very easy and aesthetically appealing way to access reports too high-level to be of much use to me as a digital marketer :/

    • Jordan

      Someone please correct me if I've missed something :)