In a short press release sent out this evening, LG announced that it would be ditching the word (is it a word?) "Optimus" from its premium branding, opting to keep only the "G".
Furthermore, the release reaffirms the name of the company's upcoming flagship – G2.
The release contained one other tidbit – going forward, "LG's premium 4:3 display smartphones will be rebranded as simply 'Vu'." Yes, there will be at least one more Vu, if not more.
In case you were worried, LG assures customers that current smartphones will not be renamed as a result of the new branding effort.
See the full press release below.
LG ALIGNS PREMIUM SMARTPHONE BEHIND NEW “G” NAME
G Branding for All Future LG’s Premium Phones
SEOUL, July 19, 2013 — The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been in-troduced will continue unchanged.
“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The new G2 will build upon the excellent reputation established by previous G Series products.”
Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise.