Update: The post has now been published.

Just a few minutes ago, it seems someone over at the official HTC blog pulled the trigger on an HTC One Mini teaser campaign a bit early. A post titled "Little Things That Pack a BIG Punch" was live for a few moments, only to quickly disappear. It was a pretty obvious hint at the upcoming HTC One Mini, which is perhaps best-known at this point as HTC's worst-kept secret.

The post didn't detail specifications, or even specifically name the HTC One Mini, but the intent was plainly to tease the upcoming device. Here's the text of that post (and here's the absurd infographic I refuse on principle to actually put in this post):

"The HTC One, by many accounts, is the pinnacle of smartphone achievement. The beautiful metal design, powerful hardware, and innovative user experience pack a lot into a svelte package, making it hit with critics and consumers alike. This success has only boosted our passion to bring the One experience to as many people as possible.

In that spirit, here’s an homage to little things that back a big punch.

<huge infographic>

Can you think of anything else that packs a big punch into a small package?"

(emphasis ours)

The last sentence of the first paragraph is really the key here - wanting to "bring the One experience to as many people as possible." So you can probably assume the One Mini is going to be cheap[-ish]. HTC seems to imply it will pack a "big punch," though recent leaks have pointed to a fairly middle-of-the-road Snapdragon 400 dual-core chip, 1GB of RAM, and a 4.3" 720p display. Still, that's considerably better than the Galaxy S4 Mini, which is the primary device HTC will be trying to One-up here (har har).

What can we take from this blog post? Well, a One Mini announcement can't be far off now, so it's probably a safe bet that the [relatively] pint-sized One will drop in the coming weeks.

HTC Blog

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • Kokusho

    "is less than 0.1% as powerfull as the upcoming Xbox One. <- Hey Catchy name"

    I love the hidden microsoft troll :p

  • Baleeted

    That infograph is actually pretty cool. Why did they take it down again?

    • http://www.androidpolice.com/ David Ruddock

      No idea, I'm guessing it wasn't supposed to go up yet. Also, infographics with heights greater than 1000 pixels actually cause a small part of my soul to break off and die.

    • http://www.androidpolice.com/ Artem Russakovskii

      It's back up - they probably published early, then when they saw everyone picked it up already, they put it back.

  • TY

    1GB of RAM is disappointing... Come on, having 2GB of RAM will KILL the Galaxy S4 mini with 1.5GB. Not with 1GB.

    • Android Telegraph

      Yeah, just not a good experience with 1GB of RAM anymore, but I guess 2GB will continue to be exclusive to high-end devices. :/

      • TY

        We need more relatively cheap/mid range android phones like the ones from China equipped with MTK quad-cores + 2GB RAM and LG Optimus F7 (dual-core + 2GB RAM). Having 2GB of RAM results in a much, much better user experience, less app reloads (=faster), and much better multi-tasking. I would say I like the combination of a mediocre SoC + 2GB RAM more than a high-end SoC + 1GB of RAM.

    • Derail Doax

      I think you're forgetting that the HTC First had those identical specs and reviewers were saying it ran smooth but had more hesitation between switching apps versus the Snapdragon 600. Of course that wasn't running Sense UI...

    • Natalie

      but you are getting an htc 1GB RAM !!
      Htc is doing great in bringing its "one" to mid-range and phablet range devices
      for more : http://t.co/8ltItSl4Mm

  • Di Lu

    The Mini doesn't interest me at all, but If the Max is all it is rumored to be( 5.9" screen and specs to match the GNote3) I would be one of the first in line for a 64GB version.

    • Chris

      Thats if ATt doesn't have exclusive rights to it.

      • Di Lu

        I am currently on ATT, so that's not a problem for me.

  • arco

    "considerably better than the Galaxy S4 Mini"?

    The S4 Mini actually has a higher clocked Snapdragon 400 and more RAM, and the only advantage I can see the One Mini has over it, is the 720p screen. Although at 4.3" the difference between qHD and 720p is not that big of a deal, imo. If the One Mini is using an Adreno 305 as the S4 Mini does, I would think the performance and battery life compared to the S4 Mini would not be as good. And also from the photos I've seen of the One Mini, it's actually not very mini, since it looks to have almost the same physical size as the big brother.

    • Pradeep Viswanathan R

      You will see the "better" difference when it comes out :)

    • Derail Doax

      Having owned a HTC Sensation and having held it up next to a HTC Rezound there is definitely a difference between qHD and 720p on a 4.3" screen. The difference is clearly seeing pixels or not seeing pixels. One is under the pixel per inch the human eye can see at usable distance one is over that limit. I'd take 720p any day of the week.

      But if we were comparing something like the LG Optimus L9 which retails at $199 prepaid for T-Mobile which does have a large qHD vs the One Mini at $400-500 I'd then take the L9 because of the bang for the buck.

  • robin

    I prefer to wait for Sony Honami Mini

  • Derail Doax

    Snapdragon 400, 4.3" 720p screen, and 1 GB of RAM? So they're taking all those unsold HTC Firsts that didn't sell sticking the hardware in aluminum bodies and selling them as an HTC One Mini? Cool.

  • undisclosed desires

    Douchebags at HTC must update One S to 4.2.2 after seeing the specs of this "new" phone