Motorola is rolling out its first ad for its upcoming Moto X tomorrow, one day before Americans kick off Independence Day celebrations. This is no coincidence. Motorola wants its Made-In-The-USA smartphone to stir patriotism in the hearts of consumers across the country. Yet that is just the beginning. Not only is the company pushing the Moto X as the first smartphone designed, engineered, and assembled in the USA, it's calling it the first smartphone that you can design yourself. If you're an American, this statement skips over platitudes of individual liberty and hits you straight in the gut. How can you not want to buy this phone? I'm feeling all kinds of awful for having just dropped so many Benjamins on an HTC One.


Patriotism aside, what could Motorola mean when it calls the Moto X the first phone that can be designed by consumers? This has the potential to be quite the selling point, and since it will appear in The New York Times, USA Today, Wall Street Journal and Washington Post tomorrow, quite a few people are going to see it. But if Motorola just rolls out the ability to pick between multiple CPUs and plaster a custom graphic on the back of a plastic case, it will hardly be anything revolutionary. Granted, that could lead to some pretty obnoxious looking phones, and what's more American than that?

Source: Ad Age

Via: The Verge

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • Andrew Vera

    whoaaaa pretty exciting. *holds hopes from going too high* still looking foward to it. new moto logo is pretty nice also

  • Phill_S

    Really ineffective marketing advert, but if the goal is to get a tiny niche excited I guess it is working and they should have just saved the bucks they splashed out putting it into print.

    • Sean Thomas

      I think the comments on all of these articles proves you wrong?

      • Phill_S

        The commenters are the niche.

    • TheGM0

      Of course it'll be effective for the US. It includes the patriotic element and the customizable factor. Ads elsewhere will obviously emphasize the customizability and other features. Obviously this ad would get a bunch of Europeans panties in a bunch as you just demonstrated. Don't worry, you'll be able to continue using various American products, whether it be Motorola, Google, Apple, Facebook, or Microsoft, while being blissfully ignorant of their origins.

      • Phill_S

        No one will read it.

        It has nothing to do with it being "go murica".

        • TheGM0

          C'mon dude. It's in the The New York Times, USA Today, Wall Street Journal and Washington Post. Not the Small Town Express. Of course the campaign is going to extend beyond print, and as I said will be customized to the target audience.

          • Phill_S

            Adverts with walls of text are ineffective. They will skim the bigger font text, skip the rest and turn over to the next news article.

            “People don’t read ads—they read what interests them, and aometimes it is an ad.”
            -Howard Gossage

          • TheGM0

            Exactly... hence the eyecatcher headline. It catches the interest of the viewer and encourages further reading.

        • Bob G

          You are right. It only has EVERYTHING to do with MURICA. 4th of July. Freedom. Celebration. Fireworks. No reason needed. Shotgun beers! Keg stands. CANNOOOOOOOOOOONBAAAAAAAAALL!

      • porter86

        The phone won't appear in Europe either. Which sucks because I was waiting to buy this to replace my Galaxy Nexus..

  • Mattia

    XI --> 11th July?

  • Sergio

    Yeah, and the shadows show a Concorde and the Devil itself... Or is it a molar? xD

  • zach voss

    brilliant :)

  • http://TransientTangent.com/ Blake Mitchell

    Android device with blinking led in an external antenna. One can dream.

  • Thomas’

    So, maybe a "buy your smartphone like your notebook": components chosen through a configurator?

  • Liam Higgins

    I really like the 'Googley' Moto logo design!

  • http://TransientTangent.com/ Blake Mitchell

    I can't wait until next year when we get the same pic and the chick tries to be the 2.

    • marcusmaximus04

      Actually, that doesn't seem too difficult. Bend in the knees and hunch over. Could do that going into a dive.

      • TheCraiggers


    • Joshua Finger

      1 guy 2 chicks. My kind of device.

      • iamnotfan

        I will wait for 1 guy 3 chicks

        • Bob G

          You won't be able to a-4'ed it.

  • TaylorSellers

    I'd say the ability to choose between CPUs actually would be pretty revolutionary, at least in the smartphone world. I'm not aware of a single instance where that has been an option in the past.

    Also, I'm pretty sure that customization has been rumored for months, but was written off as unlikely.

    • brkshr

      That would be nice! A high-powered, cutting-edge expensive cpu & a mid-range, last years top model, cheaper alternative.

    • KrisDiss

      Samsung v. Apple threads would then be passe. Imagine the "your X vs. My X" threads..

  • Ryuuie

    Ooh. Sounds fun!

  • TylerChappell

    I'll admit. I wasn't that excited for the Moto X. Now I am.

    • Justin Foster

      Exactly! After seeing what Sony has been doing and specs about the coming Honami leaking, and the alleged leaked specs of the X being lame, I gave up, but if we can customize the processor and RAM, etc...I'm super pumped for this!

    • Willie D

      I'll admit I'm still not excited..

      • fixxmyhead


    • Asphyx

      What excites me is if they are going to great lengths to let you design your own phone the what does that hint at with regard to Boot loaders and Custom Operating systems?
      Would be a definite first for Moto if it was FULLY compliant with AOSP and Google Experience!

  • brkshr

    I'm thinking the back will be customizable with a picture.

  • Justin Foster

    I don't get all the negativity in the closing comments of the author or in the user comments below. This could truly be revolutionary. Now you can pay what you want, for what you want, how you want it.

  • Moto X Forum

    i'm curious if internal specs such as screen and processor will be customizable as well as external colors and finishes. http://www.MotoXforum.net

  • brkshr

    Available October 1st (10/1)...

    • Justin W

      I think I'd rather go with Mattia's thought... July 11th, since it's earlier. Course, that's just me hoping :)

  • coversnails

    Cpu customisation seems pretty unlikely. Too many different spec phones would be a lot of effort to provide updates for as they'd need different software to run.

    • porter86

      If anyone would put in the effort to do that, it's Google.

    • Debadatta Bose

      Maybe that's why Google didn't tell us about Android 4.3. I just hope they've cooked up something like installable drivers and stuff.

  • Alan Shearer

    Choose your own cell phone adventure! SOC, Screen, resolution/size, radio, frequencies, and more. Sorry, still black slab design, but it is what inside that counts isn't it anyway?

  • Freak4Dell

    I think "smartphone you can design yourself" just means color and maybe some stickers or something, but if they allow custom components and screen size (within reason, of course), I'm all in.

  • brkshr

    It would be cool if Moto/Google just turned the smartphone market into having options like a PC. Pick your own cpu, screen, ram, storage capacity and whatever else might be semi-easily changed/assembled in the same chassis & the price varies depending on what you pick.

    • moelsen8

      .. that would be a game changer

    • http://visionaforethought.wordpress.com/ Oflife

      That is precisely what they are doing. Fanbois rejoice!

  • Michael Pahl

    Or XI meaning 11th? or 10/1... or we are all reading too much into this dude and his gf...

    • Heon Jun Park

      We are talking about Google here.... I dont think we are reading into it too much

  • Shinrow

    Am I the only one thinking/dreaming about a slide out keyboard add-on? It would be awesome if you could have this choice!

    • http://platypus.blox.pl/ najodleglejszy

      as an Xperia mini pro user I fully agree.

      • Shinrow

        Glad to know I'm not alone. I have a Note 2 right now but I want a damn physical keyboard on my next phone!

        • http://platypus.blox.pl/ najodleglejszy

          two people with devices on the very opposite ends when it comes to preferred screen size wishing for the same thing, haha!

          • Shinrow

            Haha, it's funny!

    • Guest

      But if you use slide out keyboard, you can't attach the grenade launcher!

      • Shinrow

        Hmmm... Hard choice to make.. But i guess I'll use the keyboard more than a grenade launcher :p

        • Wyatt Neal

          More use from the keyboard vs the grenade launcher? You sir don't have enough enemies that need to be crushed under your boot.

      • Bob G

        If they can double scope guns, they can triple attach anything to the phone. Moto X.

      • Chronus719

        A grenade launcher would be a very dangerous supplement to my road rage.

        • the.cyber.trekker


    • Fatty Bunter

      You're not the only one, but you almost are.

  • http://platypus.blox.pl/ najodleglejszy

    XI - three lines ( / |)
    Half-Life 3 confirmed

  • bozzykid

    I'm thinking a lot of people will be disappointed if they think you will be customizing the internal components. That would be a nightmare to support. Surely this means customizing the exterior of the device.

    • Cherokee4Life

      i bet you that they will let you design your own "case". It will probably be a non-removable back but you can upload your own photo or something and they will let you design the back.

      ORRRRR the phone is compatible with a 3D template and you can design your own case!

    • Chronus719

      Or they may have base stats that can't be changed and other things that can be. So for example, it has a Snapdragon 800, 2GB RAM, and a worldband LTE radio, but then you get to choose whether it has mono or stereo speakers, a 5" 1080p, a 4.7" 1080p, or 4.5" 720p screen, etc., etc.

      • KrisDiss

        What?!? Customizable screen sizes? Don't get me wrong, if that's what this deal is about, then it's really awesome but I think you mentioned the one thing that's most difficult to customize. Also, I saw it mentioned in previous leaks that they hit the universal seweet spot with the screen size so..

  • Droid Tran

    I think the X1 phone could have more than one form factors: a 4.x inch screen and a bigger 5.x inch screen to satisfy a diversity of customers. Except for geeks, the average person doesn't care about the CPU as long as it's powerful enough. So there is only one type of CPU. Same argument for RAM. 1G or 2G RAM is enough. Moreover RAM is integrated into the motherboard so it's difficult to customize. On the other hand, storage could be customized. 16Gb, 32Gb, 64Gb configuration are possible. Different size of battery is possible. Throw in a variety of color, decorative case, you could have several combination of X1 phone to please many people.

  • Asphyx

    I do find the design your own thing interesting. But I think too many focusing on CPU, Ram etc...While I'm sure they will have different CPU and Ram configs to choose from more likely it's about Cameras (Megapixels and FFC or not), Radio Band support, Keyboards, and screen size and type.

    You could reduce the price by choosing a Verizon only band support or pay a premium for ANY carrier support (that's what I would like to have). Who knows you might even be able to make it into a chrome phone as opposed to just Android.

    Will be looking forward to what they really mean by design your own.
    But I still keep holding out hope they come up with some new thing that no one ever thought of doing with their phone that makes us all say why didn't we think of that before?

  • impure

    Motorola keeps on going on about how the phone will learn how you use it. Just like how Samsung promised that too. Fool me once...

    • Justin W

      The difference is Samsung doesn't have Google's know-how of prediction. Google Now shows just how well it can learn your patterns and I think that's going to be one of the important features on the Moto X.

  • impure

    Well, let's just hope the X1 is better than the One X.

  • Anouj Rajput

    The freedom bit annoys me so much considering NSA gate and the us spying on the eu :/

    • needa

      blah blah

    • asd

      You have to forgive them. Americans like to think that they are the "freest country in the world", despite all facts pointing to the contrary.

  • Mo3tasm

    this year is gonna cost me a million dollar....

    • Justin W

      I agree... Nexus 4 late last year, HTC One already... I want the HTC One Max and the Moto X Hero device as well.... better start saving now.

  • Franklin

    I wonder how much customization they will allow. Really looking forward to this even with a new nexus 4.

  • Guest

    shit just got real

  • iamnotfan

    Gay logo, not good

    • Krzysztof Jozwik

      Do you mean the logo looks happy or that it appears to prefer logos of the same sex?

      • iamnotfan

        It's like google is now sponsoring gay pride

  • Garry DeWitt

    If by customization they mean in the same way you can customize laptops I think that's awesome. The ability to choose from a lower end $250 device with a 720p screen and a s400 processor, or all the way up to a S800 and 1080p screen would be awesome.

    • Krzysztof Jozwik

      How about an i7 4K phone as with 8 gigs of RAM as well?

  • Ray

    Designed, engineered and assembled in the US...

    ... for the US only I'd imagine! :(

    • Justin W

      I doubt that. They've already gotten FCC Approval on 4/5 of the largest carriers in the U.S., why would they stop there?

  • Jose Torres

    Considering recent Motorola experiences I've seen, a more appropriate photo would be of people jumping off a cliff.

  • Pramith Fonseka

    I have a feeling it's just going to be exchangeable back plates.

  • GeeKLoRD

    Yeah, we get the One X from HTC and the X One from Motorola... Heads explode everywhere.

  • Rockwell mellow

    If you can truley customize the hardware (screen, CPU , GPU ram) it will cause frame nation within just one model of phone... And I hate to think how ROM makers will succeed...

  • Luke Applegate

    We live in the age of 3D printers and are talking about customizing components? Google already has 3D modeling software that anyone can use. They could provide a model of the component package and require a minimum thickness around that. This way you could shape the phone however you wanted!