Google quietly brought Play Books today to four new countries: Austria, Belgium, Ireland, and Portugal. The aforementioned countries only had access to Google Play Apps and Music before, so I'm sure the book lovers among those of you who reside in the four territories are ecstatic.

wm_Ireland Books

The new Books section as seen in Ireland

Google has been very slow to roll out various content stores worldwide. The last time Play Books expanded was all the way back in March and only included one country - Mexico. Before that, it was India in February. And that's about it for this year. France got Books last July before that. Not a very good pace, is it? I realize content deals are very hard to strike, but Google, one of the largest tech companies in the world, is moving at a snail's pace.

All in all, Google Play Books are now live in the following 18 countries:

  1. Australia
  2. Austria
  3. Belgium
  4. Brazil
  5. Canada
  6. France
  7. Germany
  8. India
  9. Ireland
  10. Italy
  11. Japan
  12. Mexico
  13. Portugal
  14. South Korea
  15. Spain
  16. Russia
  17. United Kingdom
  18. United States

wm_Belgium Books wm_Portugal Books wm_Austria Books

New Belgian, Portuguese, and Austrian Play Stores with Play Books are pictured above

If you live in Austria, Belgium, Ireland, or Portugal, head to the Play Store's new Books section and don't forget to download the Books app from the widget below.

Thanks, Raphael Köll, for the Austrian screenshot.

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • dhruva

    goddamit just call it google books

  • Martim

    As a Portuguese, I approve this post.

    • Ricardo Pereira


  • Canada

    Google, just bring Play Music to all of North America already...

  • Benjamin Pavel

    Oh Google, if you would bring any Play service to Slovenia i would be sooooo happy....

  • Paulo

    Here in South Africa, we ONLY get Google Play Apps & Games.

    • Bjajjull

      Same in Sweden. I still use Play Music All Access though. It's possible to get outside US.

  • Damn it google

    All I care about is getting Books and GPM:AA in NZ

  • whargharbl

    Belgian reporting in here, the books section is horribly broken. I speak Dutch & English, but only read books in English.

    Open any given category... English, French and Dutch books, all randomly thrown together. Unless you know exactly what book you want and can type it in the search bar, books is shit. Browsing around? You'd probably just look for books in the language you want to read? If you have a bookstore with multiple languages, you'd expect a way to sort by language, right? Nope. Can't sort by language. What the fuck? Find a French book you'd like to see in Dutch or English? Not possible.

    Also, all comics seem to be French, nothing in Dutch or English.

    I know Google doesn't really give a fuck about Europe, but this is probably the worst user experience I've ever encountered. I've been looking forward to buying books with Google, but after seeing this incredible piece of shit, I'm boycotting it entirely.

    • GiuBehringer

      Same for me.

  • Rolf

    Ja ja ja! Google Spiel Bücher ist da.

  • Leeroy J

    Im in Ireland and all books are not available :/

  • dsg

    Content deals are hard to strike? Yeah, unless you're Amazon, Ebay and so many more.

  • Martin

    Google is so f*cked up! They make all the time new things,but half of old things like google music, google movies, books.. are not available still in so many countries.. This is the most stupid policy! I am from Bulgaria and maybe in 2050 we will have them... :)

    • MarkG

      Blame Apple and Amazon, they are the ones that tied content publishers into multi-year exclusivity deals.

      Once the deals expire, Google can talk to the publishers to release content in your country.

  • Bram Jacobs

    If Google makes this available in Belgium why the F*ck not in the Netherlands.

  • Bert

    I'm from Belgium. Belgium has three official languages: Dutch, French and German. The majority, which includes me, speaks Dutch. My talblet has been set up inEnglish. Yet despite all this, Google Play chooses to show me books in French and only French. I would like to read books in Dutch and in English, but there is no way for me to filter books by this criteria. I would have enjoyed this feature a lot, but the lack of language options makes this part of Google Play completely useless to me.

  • Merri Mogridge
  • jak77

    I'm from Indonesia, and I'm quite disappointed in how Google's making its content available in my country. As one of biggest cell phone market (we have 200+million subscribers) and one of the fastest growing market for smartphones, I find it difficult to understand why Google doesn't find Indonesia as a lucrative market to make its contents available. I mean, Apple has been able to make most of its AppStore contents availbe to be purchased in Indonesia for almost a year now.