If you're in the market for a new phone on AT&T, the time to buy is now. The company is running a promotion that knocks 50 percent off of all smartphones – including top-tier handsets like the Galaxy S4/Active or HTC One. To make this deal even more enticing, all activation fees are also getting waived through the end of the month. That's a hell of a deal.

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Here's how it works: you select the device you want, add it to the cart, and go through the normal motions of selecting your plan (or upgrading your line if you're already an AT&T customer). The discount is applied to the phone in the cart just before you check out. And that's pretty much it – you just scored your new phone at half price.

But here's where things get interesting. This deal is good for both one- and two-year agreements, so you can essentially pay just a bit more than the normal two-year contract price and only be locked in for one year. Or, you can sign up for two years, and get your phone dirt cheap. Either way you go, this is a killer deal. It's over on June 30th, so the time for choosing is now.

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Head below to get started.

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