At today's Samsung Premiere 2013 event in London, the Korean smartphone giant announced that it will begin selling the Galaxy S4 in five additional colors. These new models won't be different internally from what's currently available, just more eye-catching. It remains to be seen if this colorful strategy will give a boost to the Galaxy S4's sales numbers, not that it needs all that much help. The Galaxy S4 is still outselling all other Android smartphones by a wide margin, even if it isn't doing so quite as spectacularly as investors would want.


Galaxy S4's new colors:

  • Blue Arctic
  • Brown Autumn
  • Pink Twilight
  • Purple Mirage
  • Red Aurora

If the Galaxy S4 didn't seem like a worthy upgrade based on specs alone, maybe the change in color might change your mind. Sure, that white Galaxy S3 still plays most of the latest games just fine, but just imagine how impressive it would be to whip out a smartphone that just so happens to be the same shade of red as your favorite pair of sneakers. Accessorizing is fun, even if it does cost more with powerful electronics than it would otherwise. That's the theory, anyway.

Samsung hasn't yet given a date for when these new colors will become available, but I hear its current colors already go with any outfit.

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • MrHaroHaro

    Considering the body is made of a glossy plastic and you can put just about any color on glossy plastic (unlike say a soft touch/rubberized back), those color choices look pretty bad.

  • Gloria Tortorella

    The blue is the only one I'd save, the others are just.. boring.
    I thought the brown was the purple one, but nope, "purple mirage" is a dead lilac :


    pink + Twilight ?
    Ohh samsung, you clever bastard..............

  • mauric

    Where is the green one? I'd instantly buy an s3 in this color http://cdn.wpcentral.com/sites/wpcentral.com/files/postimages/35454/SpecsTitle2_ws.jpg

    • Joshua Williamson

      Is that green or a really bright yellow?

      • mauric

        The bright green on the left of course.

        • Matthew Fry

          Is the one on the right yellow or orange?

          • mauric

            yes, that's yellowish orange... god may know why

  • master94

    Instead of colors I wish Samsung would release the 32gb 64 gb models to all carriers instead. That would be nice.

  • Justin

    Remember when phones came in plain old black...just...black?

  • Blaze

    Why cant they give us serious/elegant dark blue and dark red/ruby colors instead of washed out boring / dead colors? =/