20
Jun
google

If you've ever felt the urge to indulge in Android-branded consumerism in the same way that Apple fans do, you might soon get the chance... if you live in India. The Economic Times reports that Google plans to open an Android-branded store called Android Nation in New Delhi's Select Citywalk shopping center. The store will feature Android hardware from multiple brands (not just Nexus devices) and operate in partnership with Asian conglomerate Spice Mobile. More stores across India are in the planning stage.

Android-Nation-store-680x510

One of Android Nation's Jakarta locations. Photo via Tech In Asia

According to the anonymous source, Google has been scouting for a small retail area in the city for some time, with the aim of establishing an "Android experience." Think accessories, hands-on demo units, technical assistance, apps on touchscreen monitors, et cetera. (It will probably be a pretty good place to find Dead Zebra Android toys, too.) Google has already created two Android Nation stores in Jakarta, Indonesia, also in partnership with a local corporation. The stores function more as an advertising venue than an actual point of sale - with enormous marketshare across all of Asia, it's not as if Google needs to sell hardware on its own.

The New Delhi store will open sometime later this year, with more Indian locations set to follow. A Spice Global representative said that the stores will focus on selling 3G smartphones, though tablets from various major brands and budget-oriented Chinese manufacturers will also be available. So far there's been no indication that Google intends to set up retail locations outside of Asia.

Source: Economic Times via India Times

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • Greyhame

    Cool! Would be nice to see something like that stateside, and show off Android untouched by carrier skins.

    • http://www.androidpolice.com/ David Ruddock

      Unlikely. Google gets plenty of brick and mortar support from the carriers in the US, and even from stores like Best Buy. There are plenty of places to go play with Android phones in the States, not to mention the US is nowhere near as Android-saturated as India. Nor are we as diehard fans - Android is hugely popular in India.

      In India, most phones are sold at full price, and oftentimes people don't have the luxury of "try before you buy." In addition to selling Android merchandise and fan gear, this will give people a chance to try some of the more iconic Android hardware out. It's a brilliant idea, but one that simply wouldn't work as well in the US.

      • dhruva

        there are equivalents to best buy in india as well..

  • ShahinTr

    With no offence to Indian's, why India?

    • munchy_cool

      because we prefer to shop in store rather than online :)

      • ShahinTr

        Errrr....read, it's a store not aimed for POS (Point of Sale), rather advertisement. Do people even read before posting anymore, or do you just read the title and say done?

        Most of the entire world prefer shopping offline....not just India.

        • munchy_cool

          you need to read it...it's the stores in Indonesia which are not POS, the ones in India will be

          • ShahinTr

            "Think accessories, hands-on demo units, technical assistance, apps on touchscreen monitors, et cetera. (It will probably be a pretty good place to find Dead Zebra Android toys, too.) Google has already created two Android Nation stores in Jakarta, Indonesia, also in partnership with a local corporation. The stores function more as an advertising venue than an actual point of sale - with enormous marketshare across all of Asia, it's not as if Google needs to sell hardware on its own." - Please. :)

          • dhruva

            it doesnt mean that the stores wont have cash registers..whats the point of opening a store if you wont let consumers buy products..but probably for google the purpose is more to advertise android in a relatively less penetrated market..remember pichai talked about the next 5 billion..
            i personally find it more interesting that google would open small stores and take consumer satisfaction more seriously..make google play the destination for shopping online for all android devices, accessories, peripherals, whatever...and open beautiful small retail outlets to showcase everything google, call it google play please..then make one day shipping a reality and use that mechanism for both online and offline shopping..pipe dream i know.

          • munchy_cool

            please check the original source.

    • Miah

      Why not?

      • ShahinTr

        That didn't answer my question, rather answered me with a question.... -_-

        • Matthew Fry

          You don't like questions answered with questions?

    • Cherokee4Life

      i'm all for other places besides the US getting cool shit. Because sometimes I feel like it geared towards the US too much. BUT that being said why India, and not China for instance? just curious to see the reason why and because I am jealous

      • Matthew Fry

        But... but... I like that the US gets cool shit. I don't like not getting the cool shit.

        • Cherokee4Life

          haha i'm with you but, at one point or another we just realize that we have been lied to our whole lives. The world in fact does not revolve around America... :( lol

    • sivkai

      Because India has one of the fastest growing mobile markets in the world, possibly second only to the US. Don't under assume India to be some stereotypical backward developing country.

    • http://www.androidpolice.com/ David Ruddock

      In India, most phones are sold at full price, and oftentimes people don't have the luxury of "try before you buy." In addition to selling Android merchandise and fan gear - which helps the brand as a whole - this will give people a chance to try some of the more iconic Android hardware out. Even if they can't necessarily afford a Nexus 4 or an HTC One, it's sort of the "Apple effect" - people love to play with technology they aspire to own. It's a brilliant idea, but one that simply wouldn't work as well in, say, western Europe or the US, where Android phones get plenty of display model exposure from carriers and electronics stores.

      • ShahinTr

        Thank you David, the reply I was looking for, makes perfect sense now.

      • Chandradithya Raja P

        You are spot on.
        Apple's on a marketing spree right now in India. Selling the 2 generations old iPhone 4 today for around 22000 INR ( 370 USD ) which is kind of absurd to nexus users , i know. But there are a lot of people buying it. The main reason is because they are allowed to use and try out the device in the 100s of Apple authorized stores available almost everywhere in India, Not to mention their cheeky marketing which says it will get the latest updates (when in reality is really fragmented). Makes complete sense for google to earn a few fans even if the store is just for showcasing their products.

        • AkhilSood

          Umm they aint apple retails, just third party trying to cheap by comming off as apple showrooms. Apple does not have their own retail stores in india. I believe they pulled back the only one from banglore like decades ago.

      • amit Tiwari

        You are 60% right David. Indian metro cities have plenty of stores that showcase latest models so they sure can try before buy (except ASUS phones, they don't exist here) but problem is that here people have to buy at full price instead of carrier's contract as found in US or UK.
        Yes as a brand Google wants to be here so that people can become more familiar with "El goog".
        We all know that Google don't eye profit from hardware sales, their target is advertising and business service offerings and majority of Indian business owners is internet shy (read virgin), these are guys who can give google heck of business. So i feel that its just an effort to become a household name among local old farts.

    • amit Tiwari

      None Taken. I felt same when they opened in Indonesia last year and said "Why not here" so i know the feeling.

    • hmmm

      Because we dont ask dumb questions.

  • Shrome Khanna

    The big question is weather it will sell Nexus and Google edition devices, or simply be a place to improve sales for Android devices already there in India. Can anyone post what Android Nation stores in Indonesia do?

    • dhruva

      it will sell everything android from big manufacturers to small manufacturers.

    • Tushar

      I would definitely like to buy htc one nexus edition from this store if available.

  • Evan Jenkins

    WHHHYYYYY NOT HAVE ONE IN THE STATES?!?!?!?!?

  • http://riteshtripathy.wordpress.com/ Ritesh

    Why India? Simple. They want to tap into the huge numbers. India is still in its infancy when it comes to smartphone sales or usage. There is massive potential and advertising to a nation of a billion people is a great opportunity for any company.

  • Vivek

    WTF !! why not mumbai first ? :(

    • akshay7394

      Why not any other city first? Stupid question, honestly.

      • Vivek

        Because mumbai and delhi cannot be compared to any other city

        • akshay7394

          No, because there's calculations and reasoning behind choosing this city. I'm not even from there, I'm just saying Google obviously made a calculated decision, they didn't just pick a name out of a hat.

  • Indranil Nandi

    Awesome idea Google

  • dhruva

    i dont like the name android nation..google go the whole hog and call it google play!

  • AkhilSood

    Me, a mile away from this place, realise, getting a nexus from US in the first round, is just not fancy anymore! Fail.

    On another note, Great. Atleast now i dont have to convince people that if they have android 4+ they dont need to worry about anything.

  • Sorian

    Hold the phone, didn't Google say months back that they weren't doing retail stores, shooting down the rumormill that started it?

  • master94

    Google is smart for teaming up with people who actually know how to sell stuff. Anyone who used the Play Store to order anything knows Google can't figure out retail. Very Cool Store.

  • ash71ish

    But spice sucks : (

  • Gurpreet

    I have very prime location showroom if android nation is interested