20
Jun
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Short-length videos are quickly becoming the new picture thanks to services like Vine, so it only makes sense that Instagram would also want to get in on the action. Today, the now Facebook-owned company announced videos for Instagram, a new feature that will let users capture up to 15 second clips (almost thrice the length of Vine's capture window).

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As all Instagram users have come to expect, the feature will also include filters – 13 new, exclusive-for-video filters, to be exact. Other than the addition of a new video icon, the overall interface has gone largely unchanged as far as content creation is concerned. Adding filters, descriptions, and hashtags will continue to work in the same way it does for images, and videos will fit seamlessly into the general feed. They will play automatically, but won't loop (fortunately), so you aren't stuck with the same video playing over and over.

Aside from the new filters, a new feature named Cinema will also be available for videos, which essentially stabilizes shaky and inconsistent clips, making the overall consumption experience far more enjoyable for all who view those 15-second works of art. Unfortunately, this feature is only available for iPhone 4S and 5 at launch, with no word on whether or not it will ever make its way to Android.

The updated application should be hitting Google Play later today, and will begin its staged rollout to users immediately.

Instagram Blog

Sample Clip:

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, and musician. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6- or 7-string, or watching The Texas Chainsaw Massacre on repeat.

  • Sean Stone

    Cinema was the best feature announced. Quite disappointed it's not available for Android.

    • Billy Presley

      I couldn't agree more. I thought I heard him sneak in 'Video stabilization on your iPhone' but then "Cinema" was listed under the features below "iOS and Android" so I got my hopes up. Let's hope the technology works well enough that people clamor for it for Android.

      • ddpacino

        The app store shows as updated today, 4.0 available, but cannot install. Tried uninstalling and reinstalling and still 3.5.3 version. Staggered rollout, should be out to the masses in the hour, hopefully.

  • Alessandro

    it's lets, not let's. fix it.

  • svetb

    i can´t upgrade my version. could you upload an apk version of the new app?

    • Diicotomus

      ... so you didn't read the article at all. Later today...not right now

      "The updated application should be hitting Google Play later today, and will begin its staged rollout to users immediately."

      • Christian Morales

        generation of people that don't read

      • James_C_L

        Maybe it's YOU who didn't read it. This is from the OFFICIAL instagram blog page.

        Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and INSTAGRAM for Android version 4.0 is now available on Google Play.

      • James_C_L

        Maybe it's YOU who didn't read it. This is from the OFFICIAL instagram blog page.

        Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is NOW available on Google Play.

        • http://www.androidpolice.com/ Artem Russakovskii

          These announcements are written by PR people who don't realize that there are propagation delays in various app stores.

          • Gilbert Gonzalez Jr

            Artem, you are correct. The new video feature is STILL not ready for Android. The "announcement" was incorrect.

      • svet

        sorry to say to you that i´ve read the article. and it says that´s currently available for download, on the post from instagram blog.

  • Carlos Enrique Lising

    How come i cant see an update for instagram?

    • Diicotomus

      again... so you didn't read the article at all. Later today...not right now

      "The updated application should be hitting Google Play later today, and will begin its staged rollout to users immediately."

      • James_C_L

        Read

      • ArrTooDeeToo

        Staged rollout. Meaning someone should be able to post the apk soon.

    • Carlos Enrique Lising

      Sorry. Was just excited cause vine sucks in android.

  • Reid Gober

    I mean I love my phone and will probably never by an iPhone, but I hate how some of the major apps are either not on Android or lack features. I mean how many people bought the S3?

    • Reid Gober

      er.. buy

    • Matthew Fry

      If you developed it just for the S3 you'd get just as much flak for not making it compatible. It's just easier to release something stable on iOS. That's all there is to it.

  • Death Becomes Me

    ZOMG! I can't wait see video of chicks painted fingernails!

    • Mehmet Fatih

      now painting* fingernails..

  • Booyabobby

    I just installed 4.0 on my Gnex via Play store.

    • Miguel J. Aguilar

      .apk would be much obliged my comrade.

  • dtraini30
    • Ace

      how do i use this? I have a huawei mercury cant update
      ?

  • Johnatan Almeida
  • http://addisontodd.com/ Addison Todd

    The APK is available here: http://goo.gl/9JyIz

  • Matt Peterson

    Got the update, except no video option on my HTC One (4.1.2)

    • Viry

      What's the APK you downloaded?

  • designdolphin

    "Capturing videos is currently supported on devices with Jellybean (4.1)
    and above. All Android versions can already play videos on Instagram and
    we’re working around the clock to enable capturing videos on many more
    Android devices."

    Boo.

    • Gilbert Gonzalez Jr

      "All Android versions can already play videos on Instagram" not true. Most Androids CAN NOT play video on Instagram as of June 20th, 2013, 2:06pm PST. Just clearing up your lie.

      • designdolphin

        You're right - my older version of Instagram couldn't play the videos, but I was more concerned about the 4.1 requirement, as it wasn't mentioned in a lot of the early write-ups about the video feature. I just pulled the copy from the What's New section of the app on Google Play.

        My bad. Here it is in its entirety:

        What's in this version:New in 4.0: Video!
        We’re excited to introduce Video on Instagram and bring you a new way to share your stories.
        When
        you go to take a photo on Instagram, you’ll now see a movie camera
        icon. We also added 13 new filters that we built specifically for video.
        Note:
        Capturing videos is currently supported on devices with Jellybean (4.1)
        and above. All Android versions can already play videos on Instagram
        and we’re working around the clock to enable capturing videos on many
        more Android devices.

    • bamababe

      working around the clock my ass

  • Billy Presley

    Got it installed and other than the audio lag (same as Vine, seems to be Android-specific), I'm seeing this when using the front camera (problem doesn't arise with normal camera):

    Any ideas? I want to use it, but you can't flip back and forth between clips either?!

    Edit: AT&T HTC One X running CM 10.1

    • Death Becomes Me

      Try a Sense rom maybe

      • Billy Presley

        Hahaha, sure thing. I appreciate such an in-depth response, but I won't give up all the things I love about AOSP just for a brand-new feature from one app. Realistic ideas?

        • Death Becomes Me

          Other than checking use gpu and disable HW overlays in development settings then no.

          • Billy Presley

            Use GPU I hadn't thought of, I was anticipating sarcasm, well played and thank you, I should've been less sarcastic as well.

          • Death Becomes Me

            So any luck?

          • Billy Presley

            Nope nothing doing with Force GPU, and I always run with Disable HW Overlays anyway (kernel I use has refresh rate synced to old Sense value and benefits from disabling them). I tweeted @instagram with the same image, so hopefully I'm not the only one and a solution is found, I'd hate for this to be a tiny, isolated issue because those take forever for the big companies (ugh, Facebook) to deal with.

            It has to be something to do with how the video is being encoded for Instagram, right? Taking normal pictures through the front camera works like before, so I don't think it's hardware.

          • Death Becomes Me

            I've had many an HTC phone and would always have camera issues using hacked together aosp roms and kernels. That's they way it is.

        • GazaIan

          Given the fact that any stock rom based sense ROMs actually have the correct and unmodified Adreno drivers, alongside stable libs... A Sense ROM would work.

  • Raksmey Ngoun

    Just downloaded an apk posted. Updated on TMO T989 running CM10 4.2.2. Everything works but video wont' stick. I'd record and it ends up going back to the beginning and telling me to record again... sigh Guess it might be device specific, or my SGSii is getting outdated lol

  • didibus

    Do the videos play automatically when they appear in the screen? Do they loop around? And do you hold to capture for easy as you capture editing?

    15 seconds is a little long, I hope my friends don't start posting 15 seconds of boring videos, I thought 6 at least kept it short if the video was bad, I guess it'll depend on what people post and don't.

  • Mehmet Fatih

    One thing they are bad about this video feature is that Vine has the feature to play the videos right on Twitter, so you dont have to click some link and try to watch the video. You just click it and watch it like a gif. Since a big number of people use vine for tweeting moments, instagram will still suck about twitter. Vine will still continue to dominate twitter platform.

    Also 6 sec is pretty enough for this. 15 sec is just too much. I am still waiting for Vine to make a good update for Android, it sucks very bad on android.

  • CJ

    Got the update on my Samsung Galaxy S2 this afternoon! (1:30PM) =)

  • hope

    I updated my HTC evidence 3d phone and everyone in my house has the video camera as a option and I don't what is the problem?

    • Death Becomes Me

      Are you running Jelly bean 4.1? If you are just manually install the apk posted in this thread.

  • hope

    Evo, not evidence

  • Kevin

    I have a HTC EVO 3D I can view videos but cannot record them why not?

  • tmobileAnon

    I have the mytouch 4g slide and the update came but sitll no video forrr me. Why is that?

  • Matthew

    I have a HTC EVO 3D and i have updated to the new video...but it does not have a button where the camcorder should be...whats going on?

  • Joshua`

    I Have htc droid incredible the 2014 one ughh i got no video

    • Joshua

      2010*

  • Bree

    I have HTC one x & I can't get video on instagram. someone helpp!