As the planned retirement of Google Reader grows ever closer, Feedly has updated us on what it's doing to ease the transition to its replacement service. Today, the Feedly Cloud is live for all users. This will serve as the new framework to pick up the slack when Google's venerable service goes away.


In addition to the Feedly Cloud, there is a totally new web-based interface for reading your RSS. No plugins or browser extensions are needed. This was a missing piece for a great many users. The Feedly app partnerships are also being strengthened, and will soon be moving over to the Feedly back end. Expect updates to supported apps like gReader, IFTTT, and Press.


To get your RSS into Feedly's loving embrace, you simply have to make sure you're running the newest version of the client. Your Google feeds will be imported and kept in the Feedly Cloud. However, there is no viable way for Feedly to migrate Reader history or unread counts, so you'll be starting fresh in that respect. It's kind of a bummer, but not the end of the world. Feedly is looking like the most plausible successor to Google Reader – it's gone from 4 million users before the Reader announcement to over 12 million by May 31st.

[Feedly Blog, Lifehacker AU]