Two former HTC executives have banded together to create a new startup that hopes to rock the smartphone market with handsets featuring solid design, hardware, and technology. The name of this company? Kazam. Yes, you read that right. The company is the product of Michael Coombes, HTC's former head of sales, and James Atkins, HTC's former UK marketing head - two men who just couldn't leave the smartphone industry behind.


Coombes will be Kazam's CEO, and Atkins will serve as the chief marketing officer. While they are keeping their focus on the European market, they still have a difficult road ahead of them. HTC may have its share of issues, but the HTC One is largely considered among critics to be the most attractive phone of the year. If spectacular design and stunning hardware were all a company needed to dominate the market, HTC has already put forward the ideal case study. An argument could be made that HTC's brand is holding the phone back, but having Kazam plastered where the home button should have been instead probably wouldn't do the phone any favors, either.


I imagine Coombes and Atkins originally wanted to call their company Kazaam only to find that Shaquille O'Neal was still quite fond of the name. While Kazam is technically different, it's similar enough to understandably rankle Shaq's feathers. After seeing the big guy in ShaqDown, I wouldn't want to enter the US market either. Hopefully, he'll stay on his side of the Atlantic long enough for the company to get established.

There aren't many details available at the moment, but it wouldn't be too surprising to see Kazam's handsets running Android once they start rolling off the production line.

Source: CNET

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. The only things he likes sweeter than his tea are his gadgets, and while few objects burn more than a metal phone on a summer day, he prefers them that way anyway.

  • http://www.androidpolice.com/ David Ruddock

    Man, I can't wait to Shaq-Down with my Kazam BlackJack.

  • Tony Sarju

    Robot Hoe: "Bender honey, we love you!"
    Bender: "Shut up baby, I know it"

    • OnpointG3

      haha! I know it

  • heat361

    Lol at the Bender meme

  • MasterMuffin

    In fact, forget the blackjack too ;D

  • http://www.androidpolice.com/author/cody-toombs/ Cody Toombs

    Ok, seriously. A pair of guys with no engineering background are going to start a manufacturing company that faces a lot of engineering challenges. In addition, the two guys are from marketing and sales, probably the two positions most of us can identify as HTC's weak spots. I know there aren't a lot of details, and it's possible these guys are bringing some talented people with them, but this really looks like the makings of a Comedy of Errors.

    • Tony Sarju

      It will make for some very interesting observations as they progress.

    • master94

      I like how as soon as these guys left. HTC marketing and sales got better.says something doesn't it. These two men held the company back

      • spg210

        How do you know HTC's marketing and sales got better when those guys left? You know when they left? You have numbers to show a difference in sales after they left?

        • master94

          No but Engadget does. Also as soon as these men left their respected departments did not report a loss but rather a profit. See Peter Chou's review on Engadget. I don't have the link and can't find it since I'm at work but Google is your best friends. I'm sure you can search for it yourself.

          • spg210

            "Google is your best friend" is always the retort for those who don't have evidence to back up their baseless sstatements. If you're at work and have time to post unfounded statements you surely have time at work to provide proof.

          • master94

            Well I'm over seas at the moment over seeing a project and have to watch my data. But since your too lazy to Google it yourself. Here is one article showing it. http://m.techcrunch.com/2013/06/04/htc-loses-another-exec/ . Now please Google the Engadget article yourself. It has a more simplified chart. I would do it. But Engadget's mobile site uses a lot of data.

          • http://www.modminecraft.com/ Nick Coad

            Um, none of those articles mention the two people in this article.

    • spearman792

      I think I'm glad these guys left HTC if their brightest marketing ideas include naming a company Kazam...

    • SxperiaS

      I'm sure someone said the same with Bill Gates... everything is possible

    • Mike Reid

      If they are smart, and lucky, and bring smart people, then...

      If they can concentrate one just ONE highly desirable device, give it every feature, and get it out early enough, then they have a chance to make a hit. If they can make even a moderate hit. they have a chance.

      Sometimes, ya just gotta go "all in". And again and again and again, until something sticks and pays off or you die penni-less or in serious debt.

    • http://www.modminecraft.com/ Nick Coad

      Quick tip for you: no current smartphone company CEOs have any actual hand in creating the devices the company sells.

  • jay555

    ... from the losers who sank HTC comes a new company... one that'll surely tank even faster... O_o

  • Phill_S

    The two of them had a lot of success in the UK which was their area, they increased marketshare and ran a successful marketing campaign for the One X that didnt translate worldwide, esp in America.

    If they partner with the right OEM or ODM at one end and have good contacts in carriers from their time at HTC at the other end they could squeeze some marketshare at the low to mid range which is pretty stagnant but its a hard row to hoe taking on the entrenched players like Samsung and the emerging market players like Huawei and I just dont see them raising the capital required to take on the same players for flagship marketshare even undercutting the likes of Samsung.

  • Matthew Fry

    Brand name fail. Not that I get to decide these things. The Wii is still a stupid name no matter how ubiquitous it is.

  • mechapathy

    Best. Post. Ever.

  • Stiggy

    After talking to a friend that works mid level at htc about all the recent departures he said it was all good news. The people who left weren't the reason for the recent success and were only holding back the company. Easy to say when they pay your bills I know but it sounds possible enough.

  • Rclasae sada

    i dont know what about you guys but i dont wanna see my phone with a huge Logo "KAZAM" infront of my phone.