Go Launcher EX is one of the most popular alternative launchers in Google Play, and it's completely free. Everyone has been wondering how the Go Team was planning to make some cash on their rousing success, and now we know. The new GO Launcher Prime app adds additional features to the existing Go Launcher for $5.99.

1 2 3

GO Launcher Prime is a key that unlocks more features in the free app, so both must be installed. There are a few useful things included in the Prime version currently, but more are promised later. Here's the feature list as it currently stands:

  • Option to block ads from GO Launcher
  • Two finger gesture options
    • Swipe up
    • Rotate CCW
    • Rotate CW
  • 4 more kinds transition animaiton [sic]
    • Crossfade
    • Flyin
    • Cards
    • Curve

4 5

7 6 (2) 77

Future updates will reportedly bring full-screen folders, scene modes, more home screen panels / docks, an app locker, and more transition animations. The price has also been reduced for launch, but the Go Team seems a bit confused by the math:

PS. Now the price is 60% off and would be raised to $9.99 while all features completed.

The app is actually 40% off the eventual price right now, which is still a pretty good deal. I'll grant the problem might be less about math and more about language. At any rate, if you're a user of Go Launcher, it might be worth grabbing the Prime key while it's cheap.

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • Scott

    That's all I get for $5.99? And they plan to charge $9.99 for it? What a colossal ripoff.

    • MasterMuffin

      It's more like a donate key

  • Booyabobby

    Get Nova Launcher Prime. It cheaper and a lot better.

    • Andrew

      yeah, but unfortunately it is 4.0+ only. When Atrix 4G was my primary phone I've used Go Launcher. It is much better, than anything for 2.3 and has really smooth animation. And a HUGE bunch of useless features.

      • asd

        In that case I would choose 1: Holo Launcher. 2: ADW

        • Andrew

          ADW is nice, but even simple home screen swiping animation was not as smooth as in GoLauncher. Better than MotoBlur, however. I suspect Motorola's stock launcher was manually capped around 15fps. )

        • bL4Ck

          I replaced stock Motorola launcher with ADW on my mom Atrix, Go Launcher has so much bloat and useless stuff that i was worried she could press stuff randomly without knowing what she was doing.

  • http://www.lazyrivr.com/ Andy Bell

    They fail at math, and apparently you fail at spelling :)
    Last sentence: "At any rate, if you're a user of Go Launcher, it might be worth grabbing the Prim key while it's cheap."

    • Guest

      Probably a typo...

    • DeadSOL

      Wow. He misses one letter and he's a "fail at spelling"?

      • http://www.lazyrivr.com/ Andy Bell

        Did you not notice the smiley face? I just found it funny that there was a spelling mistake/typo in an article calling out the developer for a math error. I was just matching the style of the headline.

  • karthik nayak


    • Matt

      India is a subcontinent within Asia. It also associated with math and engineering prowess (see Indian Institutes of Technology).

      • Primalxconvoy

        I think the point is that if "maths" (the British term) is used, then Chinese should be referred to as "Oriental" (the British term), whereas in America it would be "math" and "Asian" reflectively.

        "Asian" is the popular vernacular for. those of India, pakistani,.etc origin in the UK.

    • nxym

      so india is not part of asia?

      • Michael Ta

        your picture fits with what you said. Nicely done.

      • Mike Reid

        FWIW, many of we North Americans (or at least this Canadian) tend to consider India as a separate entity. By population, and the culture differences, that seems reasonable.

        Then Asia becomes "The Orient", and nearby countries with some more over-lapping cultures.

        But yes, officially India is part of the modern definition of Asia.

    • patapongirl

      India is in Asia.

    • Abhishek

      Indians > Asians

  • Phill_S

    Surely they are two to three years late to the party and several bucks beyond the optimal price point? GLEx is hugely popular but mainly because it is free and installs in <4.x.x devices - not because it is particularly good.

  • Christian M. Z.

    Asians were supposed to be good at it not because they were inherently smarter, but because they were supposedly a lot more hardworking when trying to achieve something. (Being Asian myself I don't think that's necessarily true, but still....)

    But the makers of Go Launcher are developers - and you know what they say, "The best programmers are often lazy; because they're always trying to find the easiest way to get things done." So there goes the "hardworking" and consequently the "good at it" part.


  • anzensepp1987

    A launcher including a fancy legacy-menu-button! I would not even use it if they would pay me €5.99 for it...

  • ithehappy

    It was a great launcher until ICS, JB. The lag in App Drawer itself is a huge deal breaker.
    So Go, No.

    • lokiisyourmaster

      Exactly!This was the MOST annoying thing that made me switch to Nova.

  • lokiisyourmaster

    I used to use Go Launcher on my phone, but as the time passed, it started to become less and less the fast and lightweight launcher it was in the older versions. At one point it became annoying, so I moved to Nova Launcher... For now, it's working pretty well.

    • kirspy

      the betas lately have been terrible though.

    • bse88


  • andy_o

    I'm more of a cynic, so I think that they were just being deliberately misleading, not failing at math. $4 is close enough to 60% of $5.99.

    • bprichard

      Go Launcher is created by a Chinese team. In China, you say how much you still have to pay rather than how much is discounted. So they just made an honest mistake.

      They meant 60% on.

  • DannyBiker

    I hate to be the guy that says "I told you so" but I told you so.

  • Nova1

    Nova Launcher all the way!

  • Ben Lee

    Aren't they now breaking the Play Store dev policy now if they include ad blocking software? This was the reason ad blocking apps were removed from the store.

    • fonix232

      "Blocking" ads in your own app is allowed - it is only heavily discouraged if you tamper with other applications' data. Meaning if the Prime version would be blocking ads in different apps, made by other manufacturers, then it would be instantly banned.

      But in this case, it only "blocks" (disables) ads in their own vicinity, thus harming nobody.

      • Could be Anyone

        Mate blocking ads anywhere doesn't harm anyone.

        • fonix232

          And that is where you are wrong. Developers put ads into their applications because they get revenue from it, no matter how minimal it is. If you disable the ads, and so does 50% of the users of an ad supported app, you basically cut the guys income from that software in half.

          I know that ads are annoying, and "if I disable I won't harm the developer", but too many people follow this logic for it to be true. I myself barely use adblock, only on metered connections, though there are a few paid apps that still do include ads and you have to buy the ad-free plugin to get there. And those, well, the developers can rot in hell.

  • http://GPlus.to/Abhisshack Abhisshack

    Nove and and Apex here i come

  • bprichard

    Here you go, Artem.

    Copied from above:

    Go Launcher is created by a Chinese team. In China, you say how much you still have to pay rather than how much is discounted. So they just made an honest mistake.

    They meant 60% on.

    • Lumi

      Yep, it's more of a language mistake instead of Maths mistake. China always use "discounted to 90%" instead of "10% off", and the GO team is not known for their English...

  • Could be Anyone

    This is why I don't use any of their products, such an inflated price for a sub par product, I would rather use nova or apex long before go launcher.

  • Tom Castello

    Great product! Used it for a long time till I decided to say screw the warranty and rooted. But seriously for all the time and effort developers put into products like this, even without the extra features, I think it's well worth the donation just for all they have done. We need to support developers so that they continue to produce great products for the Android ecosystem.

    • Could be Anyone

      Mate, the people who actually made a difference to the android ecosystem isn't those who made go launcher, if any thing they emphasise what's wrong with some devs thinking how unreasonable they can make their price without understanding the competition, take a look at the popular nova, apex or action launcher they are cheaper and offer more for their price so those devs should be supported while go launcher is old and dated and is now charging more for what exactly?

      • 37yearold

        no they do not offer more. go launcher has things nova and apex are missing completely. for example, app search in app drawer. do they really expect you to manually read every app title and find the one you want? it's pathetic how far behind go launcher nova and apex are.

        • Could be Anyone

          Mate, I don't even use nova or apex since I'm a huge fan of action launcher since I first found it and they do offer you local search on your device on AL plus it is actually innovative compared to the standard custom launcher.

          • Tom Castello

            What something is worth is totally up to the user. Personally for as long as I have used and friends of mine have used this launcher they deserved to be paid for their work. If you don't think dev's that invest a lot of time in apps then that's on you. Personally I think they deserve it.

  • Paul Yeh

    was using Go launche EX till they started using push ads...have they changed much since that time?

  • smeddy

    I loved it til it got laggy about 18 months ago

  • Michael Ta

    go away "GO".

  • Primalxconvoy

    To disable spam notifications from go launcher for free, just go to applications, soft go launcher and (on some phones) select "disable notifications".


  • Primalxconvoy

    Maths IS hard.

    • TornZero

      "Maths" is plural; "are" is appropriate.

      • Primalxconvoy


        - maths [mæθs]
        (Mathematics) (functioning as singular) Brit informal short for mathematics US and Canadian equivalent math

        (source: - http://www.thefreedictionary.com/_/dict.aspx?rd=1&word=maths ).

        Thus it is "Maths + (to be) + (adjective)

        • TornZero

          I stand corrected, then.

          • Primalxconvoy

            No problem. Sometimes, what is plural in American English is singular in British/International English. For example, companies are referred as they in one and it in another.

  • 36yearold

    I use go instead of nova or apex as I think it is far better than both of those combined. Ability to search in app window is ridiculously omitted in almost every other launcher

    • Could be Anyone

      Right because it's a must have feature every launcher needs, seriously after using action launcher I can't live with out covers and shutters since those are must have features not in app windows searching.

    • z0phi3l

      Because it's not really needed, hell I don't know anyone that uses iOS that uses the search feature there either, it's a waste

  • PsychoFox13

    Math has no language barrier. They just suck at math.

  • KimJongNoodle

    First Next Launcher, now this. What do they think? Obviously their products can't be that good! Sure it's the only real way to experience a JB-like smoothness on the homescreen but then what?

  • Loopins

    The reason they are saying 60% because in China (where they are from) all discounts are advertised this way. so lets say for English speaking countries its 10% off.. 10 dollars they would say 90% off. This is simply a cultural difference. btw be aware of this if you ever go to China.

  • TylerChappell

    $6-$10 for an app that wants my home screen to look like iOS? Nah, I'll pass.

  • hunter

    must enable the auto-fit icon.....when enabling the 3d core so that the icon can be rearrange by the customization of the user...fuck!!!!

  • Joe Morris

    Found a recent problem. Wants me to re-purchase it through an in-app purchase. Rip-off. Emailed them. Waiting for response