Sprint announced the Optimus F3 this morning, a very boring little phone you probably couldn't care less about, and I don't blame you. What you should care about, though, is what's going on in the official press photos below. Look closely at the one on the left.

nexusae0_f3 large01

Left to right: Optimus F3 IP Infringement Edition, Optimus F3

Why yes, that is a slightly older version of TouchWiz (Nature UX 1.0, if I'm not mistaken) that this Optimus F3 is running! Sprint has either managed to unearth the world's first LG phone with TouchWiz, or someone done goofed at some point. Given the rather obvious promotion of IDEAL's education apps, my guess would be that the company paid to have its software featured on the press images, and provided the image which would be overlaid on the phone. It's understandable how this could get by an illustrator, but not so much how it made it into the final press release.

Either way, it's a hilarious mix-up that certainly got a chuckle from me this morning.

Thanks to the commenters who pointed this out as well!

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • defred34

    God bless them souls. I hear shots are being fired in the LG HQ this morning.

  • HellG

    Who the heck takes a promotional image of a phone with usb/google play notifications on the top -_-
    I think someone just didn't have time and just took a screenshot of their S3's screen and put it in there :|

    • Justin Swanson


  • Laurence

    I can see how they would make this mistake - LG's UI is such a blatant copy of TouchWiz that it's easy to get them mixed up.

    On a side-note, if you're going to copy something, why would you copy TouchWiz? Have some class, ffs.

    • PhilNelwyn

      Well, Samsung's overpowering Android success might be a reason...

    • kekkojoker90

      and well lg optimus g pro is a copy of note 2

  • Andrew

    I lawled at infringement edition, a lot

    • defred34

      loled you mean?

  • UniBroW


  • iGamer777

    A common thing in Ukraine.

  • http://my.opera.com/rafaelluik Rafael

    You're lucky! Here in Brazil some shops paint the screen of a bizarre featurephone interface over the display of smartphones in TV ads.

  • MrNinjaPanda

    There's Samsung Galaxy S4 Nexus edition, HTC One Nexus edition and now there's LG TouchWiz edition

    • Justin Swanson

      Seems legit to me. I'm sure LG licensed TouchWiz properly.

  • MikeCiggy

    At least LG knows to put the back button on the left...

    • Yuuki

      right side is better trough...

  • http://www.androidpolice.com/ Artem Russakovskii
  • Myke

    I wouldn't even notice myself. Ah those Koreans, all the same.

  • master94

    At this point LG might as well call it Touchwiz