Say hello to Toshiba's 2013 Android tablet lineup. Though the company still hasn't made a dent in the tablet market, it's not for lack of trying, and the latest trio of ten-inchers proves that they're not ready to give up the ghost. All three have roughly the same body and dimensions: the Excite Pure is Toshiba's new low-end offering, the Excite Pro is for gamers and resolution junkies, and the Excite Write steps up to Samsung with both high-end specifications and a digitizer-stylus combo.

pure2 pure1 pure3

The Excite Pure is decidedly uninspiring, offering even less hardware prowess than the current Excite 10. It's a basic 10-inch, 1280x800 model powered by the Tegra 3 SoC, and just 1GB of memory, though it does get Android 4.2 at launch. The Pure will be offered only in a 16GB model with MicroSD card expansion, a 3MP rear camera, and a MicroHDMI port. The Excite Pure will retail for $299.99.

pro2 pro1 PRO3

Stepping things up a bit, The Excite Pro bumps the screen to 2560x1600 (which Toshiba is calling "PixelPure" resolution), matching the Nexus 10 and ASUS' upcoming Transformer Pad Infinity refresh. It's also the latest in a growing lineup of NVIDIA Tegra 4 tablets, with 2GB of RAM, 32GB of standard storage plus MicroSD, an 8 megapixel rear camera, MicroHDMI, and stereo speakers provided by Harmon Kardon. It also runs Android 4.2, and will retail for $499.99.

write1 write2 write3

The big daddy of the new lineup is the Excite Write. The Write is essentially the same tablet as the Excite Pro, with the crucial addition of an advanced digitizer and stylus, aping (not to mention outperforming) the Galaxy Note 10.1. Toshiba is calling the 1024-point pressure sensitive stylus a "TruPen," because electronics companies have some kind of strange aversion to accurate, simple terminology. Also: it doesn't dock into the tablet's housing. Naturally the Write will be loaded with a suite of notation-focused apps, going under the banner of "TruNote," plus ThinkFree Office. The screen also comes with Gorilla Glass 2 for protection. Beyond that, and the $599.99 retail price, it's identical to the Excite Pro. (Just for reference, that price exceeds the Note 10.1's introductory MSRP by a full $100.)

All three tablets will be available at US retailers and directly from Toshiba's website starting in July. Because of their uniform exterior, they'll all be compatible with Toshiba's first-party Bluetooth keyboard/cover, though the company isn't saying how much the accessory will cost.

IRVINE, Calif., June 3, 2013 /PRNewswire/ -- Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced three new devices in its Excite™ family of Android tablets – the Excite Pro, Excite Write and Excite Pure. Outfitted with the latest tablet technologies, including a 2560 x 1600 PixelPure™ display, NVIDIA® Tegra™ 4 processor[1] and premium Harman Kardon® speakers, Excite Pro and Write models introduce new entertainment and productivity possibilities to Toshiba's tablet category, while Pure delivers essential performance and features at a lower price point. The Excite Write also comes equipped with a touchscreen digitizer for precision pen and handwriting. All three models are powered by Android™ 4.2, Jelly Bean, ensuring consumers can take advantage of the latest Android features right out of the box.

Pixel Perfection for the Eyes, Sublime Sound for the Ears
Excite Pro and Excite Write models are the first Toshiba tablets to feature a 2560 x 1600 native screen resolution, currently the highest in the tablet market. Pushing an astounding 4 million pixels (300 pixels per inch), images, video and text come alive across the 10.1-inch PixelPure display[2] with stunning color and razor-sharp clarity, making it an ideal choice for entertainment-lovers, photo enthusiasts and image-quality seekers.

Proving that sound quality doesn't have to be sacrificed on a tablet device, Excite Pro and Write models utilize Harman Kardonstereo speakers, making them the first tablets to feature speakers from a premium audio brand. Enhanced with DTS® Premium Voice Pro audio processing technology, the audio experience on these two devices is hallmarked by more natural sound with enhanced bass, audio leveling and more clarity for VoIP web chats.

A "Tru" Boost in Productivity
Outfitted with a digitizer display and precision TruPen featuring 1024 pressure points, Excite Write delivers greater productivity possibilities by bringing a 'pen and paper' experience to the tablet screen. Most ideal for students, as well as mobile and creative professionals, Write models offer the precision and performance needed for note-taking and sketching. Loaded with Toshiba's own TruNote application providing a fun and easy way to store, organize, navigate and edit their notes, as well as a full version of ThinkFree Office Mobile for Android, Write users can easily create and edit documents with greater creativity and accuracy. Productivity capabilities are enhanced further with TruCapture, a Toshiba-developed application that quickly and easily captures whiteboard content using the tablet's built-in camera and converts the snapshot for easier integration into presentations and documents.

Blazing Performance for Browsing, Games and Entertainment
All three Excite models are equipped with the processing power of NVIDIA Tegra. Pro and Write models are among the first to feature the NVIDIA Tegra 4 mobile processor, delivering greater power and efficiency, along with new camera capabilities. Equipped with an 8MP F2.2 camera, Pro and Write models achieve robust photo-taking capabilities by enabling high-dynamic range (HDR) and panorama effects, in addition to steadier shooting with enhanced image stabilization.

"NVIDIA Tegra processors bring an unmatched multimedia experience to the new Excite tablets from Toshiba, one of the world's most popular computing brands," said Matt Wuebbling , director of product marketing for the Mobile business at NVIDIA. "With Tegra, the Excite family features incredibly fast web browsing and new productivity and creativity tools that professionals and consumers will both enjoy."

Models, Pricing and Availability
Excite Pure pricing starts at $299.99 MSRP[3]. Key specs include a 10.1-inch AutoBrite™ display (1280 x 800), NVIDIA Tegra 3 mobile processor, Android 4.2, Jelly Bean, 1GB DDR3 memory[4], 16GB internal storage[5], a 3MP rear camera, stereo speakers with DTS Premium Voice Pro, and built-in Micro HDMI®, Micro USB ports and a Micro SD slot.

Excite Pro is priced at $499.99 MSRP. Key specs include a 10.1-inch PixelPure display (2560 x 1600), NVIDIA Tegra 4 mobile processor, Android 4.2, Jelly Bean, 2GB DDR3, 32GB internal storage, an 8MP rear camera, Harman Kardon stereo speakers with DTS Premium Voice Pro, and built-in Micro HDMI, Micro USB ports and a Micro SD slot.

Excite Write is priced at $599.99 MSRP. Key specs include a 10.1-inch PixelPure digitizer display (2560 x 1600) featuring Corning Gorilla Glass 2, pressure sensitive Toshiba TruPen and TruNote application, NVIDIA Tegra 4 mobile processor, Android 4.2, Jelly Bean, 2GB DDR3 memory, 32GB internal storage, an 8MP rear camera, Harman Kardon stereo speakers with DTS Premium Voice Pro, and built-in Micro HDMI, Micro USB ports and a Micro SD slot.

All three tablet models will be available beginning on June 25, 2013 and can be purchased directly from Toshiba atToshibaDirect.com or from major retailers and e-tailers nationwide beginning in early July.

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • Justin Foster

    Lol, Toshiba is wylin on the priceage. I could buy another (FREAGGIN AWESOME) Note 10.1 + Micro SD card and some bluetooth headphones (online) for the price of the Write.

    • andy_o

      The massive resolution difference should be even more valuable when you take into account the stylus and its apps.

    • ElfirBFG

      Yes, but a Wacom Cintiq in a comparable size(13") and resolution runs ~$1000. While it has twice the levels of sensitivity, it cannot play angry birds.

  • Mastermind26

    In all honesty, who needs such accurate stylus?
    I'm not an artist (by any stretch of the imagination), but wouldn't an artist NOT want a tablet to doodle on???

    • EJ_Su

      Why wouldn't an artist want a tablet to doodle on?

      • Mastermind26

        Maybe I'm way off, but wouldn't it be easier to doodle on a paper with a pencil? Not saying artists don't embrace technology, just thinking that for considering the price there would be cheaper alternatives.


        • EJ_Su

          Artists / Designers do embrace technology. Wacom powered tablets are almost always presented in all of the professional design environment.

          • Mastermind26

            ok. I guess I AM way off. ;)

          • Mr E

            go home Mastermind26, you're drunk :-P

    • btod

      Fashion designers would find great use for this when making sketches.

    • Kcls

      It's not that it's accurate necessarily, the digitizer has hand recognition. My dad wouldn't buy a tablet without a digitizer because he uses it for notes. If you buy just any tablet and use a capacitive stylus, and try to write like you would on a piece of paper, you're going to have a bad time. With things like the Excite Write and GNote 10.1, you can rest your hand on the screen while writing, giving a much more natural and comforting experience.

      • Mastermind26

        Learn something new! Thanks for that!

        • Kcls

          No prob! I personally have never understood how people take notes with their hand and wrist hovering above the tablet all the time. I feel like my wrists would just get sore...

  • Edward Germanotta

    This is great but toshiba has such a bad update support... And the community doesnt bring support neither so u're on ur own

    • Justin Foster

      Perhaps the $600 price tag includes tech support. xD

  • deltatux

    Toshiba hasn't been known to be timely with their updates is an issue. Though I was more interested about their 7" offerings. Hopefully they'll offer an interesting 7" tablet...

    Now, the question is, how's Google going to update the Nexus 7 is what I'm most interested in and how Toshiba and other OEMs will respond to that...

  • jerry

    No Internet, 3G, LTE, HDSPA? Anyone?

  • http://www.androidpolice.com/ Artem Russakovskii

    Or Asus.

    • mechapathy

      Whoops. Guess I missed that article earlier.

  • Vito Lee

    Don't forget about the HP Slatebook x2.

    • mechapathy

      Honestly, I try to forget about the HP anything, as far as Android and computing are concerned.

  • Himmat Singh

    With the similar specced Asus launching at a $100 less, I don't see how this can take off.

  • http://www.hopy1.com/ hopy

    The publication always aim to increase the position Toshiba as well as what can be done in the power plant technology.

  • henry

    I'm in the market for a new tablet now however I think nVidia/OEM's have really dropped the ball on Tegra 4. I'm pretty sure most would agree that nVidia is still perceived as inferior to Qualcomms Snapdragon range in the eye's of the consumer. They should be enticing me with performance figures; whats the battery life like, can I play back high bitrate blu-ray rips and the release date.

    Sony has hit the ground running with the Tablet Z and I'm seriously considering buying it - I'm not one to wait around 3 months only for me to find out the S4 Pro still beats it!

    Obviously I'm inclined to think that the T4 will probbaly be better than last years S4 Pro but wait until S800 devices/Exynos Octa tablets start hitting the market. Weirdly though OEM's don't seem to like to make such devices, must be the licensing cost of the T4 is considerably less that the other and they are just looking for the biggest profit margin.

    • Adrian Meredith

      t4 blows exynos octa out the water and is looking to be about level with s800.
      the htc one with the s600 gets around 34fps in glbenchmark, whereas tegra 4 get 57. Don't let the awful tegra 3 cloud your vision here, t4 is a kickass chip worthy of consideration.

      • Sean Lumly

        At a normalized resolution for GLBenchmark 2.7 (ie. 1080p), the Tegra 4 in the shield does better than the Adreno 320 found in the Galaxy S4, but not by much (~1.2 fps). These may be early results, but I was expecting more, and would bet that the Adreno 330 will move past it.

        And I'm guessing that the shield version of the chip can be clocked higher thanks to the much larger batteries used in the device. I'm not certain that the Tegra 4 deserves much hype: It's certainly seems to be no slouch in performance, but its lead is uninspiring. Plus, unlike the Adreno 320 the Tegra 4 lack OpenGL ES3 compliance (missing FP32, FP20 and EAC, ETC2 texture compression). It also seems to fully forgo GPU-compute.

        I do think it's a wonderfully performing chip. But when it is finally released in consumer devices, I think there will be plenty of competition. I have noticed that Nvidia announces early (showing clear dominance over in-market products), and then releases late with an average performing product.

  • noname

    Toshiba tablets cannot be rooted. Previous models such as the Excite 7.7 (aka AT270) are still locked one year after the launch date. Mainly because of a bootloader protection. Toshiba hardware is decent but the software updates lag behind the competition. In particular, OTA updates are not available in some European countries (including Germany and France). My Android version is totally deprecated (4.0.3) and American customers only have Android 4.1.1 available for this tablet once considered as high-end (not to mention overpriced)

  • TechGuy22

    good but they have locked bootloader. not interested

  • DDroid45

    I was all about the Asus transformer until I found out the infinity needs the dock to expand it memory, not this bad boy, the memory can be expanded on the tablet, and I owned Toshiba products before, infact my laptop for 2005 still alive and kicking. The excite pro will be found in my house hold

  • Adam

    As much as I love my Thrive, I wouldn't buy another Toshiba tablet.

    • Himmat Singh

      Is there any particular reason you say so?