We've been seeing images of a white version of the Nexus 4 for several months now (including some recently-leaked press shots), but LG just officially took the wraps off of it. This new N4 is virtually identical to the current edition in hardware specifications, as it features a 4.7-inch 1280x768 display, 1.5GHz Qualcomm Snapdragon S4 Pro, 2GB RAM, and of course Android 4.2; so no surprises there.

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Oddly enough, the handset will start its journey in Hong Kong on May 29th, and will "roll out globally in select markets in Asia, North America, Europe, and the Middle East over the next several weeks." That's a step away from the norm, where Google usually releases new Nexus devices in the US Play Store first.

If you've decided to hold out for the Nexus 5, however, a bit of info surfaced about that as well. LG Mobile president Won Kim recently made a statement that the company is not working on the Nexus 5, despite the piles of rumors that it is. He went on to say that the "Nexus 4 was a great success despite the production problems for us and Google. However we do not need such a marketing success again" a statement which basically makes no sense in this world, because what company doesn't want to repeat a marketing success? It was later clarified that the company wouldn't "turn down" the opportunity to work with Google on another Nexus device, but it also takes a lot of pride in its own custom skin and the value it adds to handsets.

What a weird morning it has been already.

LG PR; The Next Web 

(서울--Korea Newswire) May 28, 2013 -- LG Electronics (LG) today announced the launch of Nexus 4 White, the newest edition of the popular smartphone developed in collaboration with Google. Nexus 4 White features the same stellar Android™ experience as the original Nexus 4, combining LG’s sophisticated hardware design and popular Google Services such as Google Now and Photosphere for an outstanding overall user experience.
“Nexus 4 set the standard for Android 4.2 Jelly Bean smartphones,” said Dr. Jong-seok Park, president and CEO of LG Mobile Communications Company. “Nexus 4 White delivers the same Google experience to consumers in a stylish and attractive color option.”
Nexus 4 White comes with the superb 4.7-inch 1280-by-768 True HD IPS Plus display (320ppi) supported by Zerogap Touch technology. At its heart is the high performing Qualcomm Snapdragon™ S4 Pro processor and 2GB of RAM.
Starting in Hong Kong on May 29, Nexus 4 White will roll out globally in select markets in Asia, North America, Europe and the Middle East over the next several weeks.
About LG Electronics, Inc.
LG Electronics Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 offices around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution - and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Lars Pfau

    I wonder whether there will be a new Nexus phone at all this year. What if the stock Android S4 and rumored HTC One are the only phones?

    • http://www.bordersweather.co.uk/ Andy J

      It's generally around October/November that a new phone makes an appearance - plenty of time left - besides - something tells me Google have all sorts of surprises in store this year. They are doing pretty well so far....

    • PhilNelwyn

      ...and the Motorola "X phone."

      That would actually match the once rumored change in the Nexus program.

    • Michael Ta

      I doubt there will be any Nexus phone this year. This nexus 4 is new for god sake. It's about time that the software catch up with the hardware. not the other way around

      Beside they didn't even update the nexus 7 yet so nexus would be a no no.

      • Haunter

        The typical Google cycle is late October/November. By then the N4 will be a year old. There will most certainly be a new Nexus... like clockwork since Android began.

      • makapav

        Android 4.2 is already putting pressure on the hardware. I rarely have more than 500 MB free on my stock N4 after running a few apps by mid-day and things start to stutter from time-to-time.

        E.g. Google Now takes longer to act on the hotword 'Google' - from the time I say Google to the time it is ready to take my input on Android 4.2.2

        Hangouts takes forever to launch until it's fully loaded in memory for user input.

        • Ryuuie

          You rarely have 500MB of RAM free??? I always have 1GB or more free. What apps are you running?

        • Jason

          Yeah, there's no way, dude. I have an N4, running 4.2.2. I am currently running: Avast, Maps (x2), YouMail, WhatsApp, Voxer, textPlus, Ringo, Notification Weather, MightyText, Facebook Messenger, Google Voice, Dropbox, Airdroid, Dashclock, Google Play Music, DSP Manager, Google Services, LMT Pie Controls, Light Flow, Hangouts, and AOSP Keyboard running.

          I have 1.1GB free. ANd Hangouts is always instant.

        • AndRios

          The amount of free RAM in Android has little to do with performance. The Android system simply tends to use whatever RAM is available.

        • Angel Penabad

          I really doubt you have an N4 with that statement. You're basically saying that the android version the N4 had when it was released was already too much for the device.

          And that considering that N4 hardware is almost top notch even now, 6 months after it was released.

    • dhruva

      nexus solves a purpose for google..they push the entire ecosystem in a direction..i think thats the reason they bought motorola.

      • Justin Foster

        Exactly. Makes more sense for Google to produce its own Nexuses in-house and allow outside manufacturers to offer their own devices with a "Google" or "Nexus" Edition.

  • FarmerTechno

    Translation: We aren't making S*** off of this phone.

    • http://www.bordersweather.co.uk/ Andy J

      While everyone has been so keen to point out LG can't be making much off the phones - we don't actually know how much Google is paying LG - all that we do know is how much Google are selling the phone for and how much LG are selling the phone for - but there will be a contract between Google and LG - and that's the bit we don't know the details of.

      • Pyrotek85

        And Google is probably willing to lose some money over it if it means increasing market share.

        • http://www.bordersweather.co.uk/ Andy J

          Google aim to make the money back over the longer term via the Play Store - and I reckon they are doing a pretty good job of it.

          • Pyrotek85

            Yep, so I'm sure they'll eat the loss on behalf of LG. They wouldn't want to hurt a manufacturer.

          • Samuel Hart

            Having recently discovered how good it is at predicting my music tastes, I'd say Google could probably make any money back just on me >.>;;

      • kh5

        Here in Germany, online stores are actually selling the 16GB version for ~370€ (or even cheaper), compared to the 349€ from the Play Store. I would consider it unlikely that they are selling it at a loss. So Google might not actually be losing money on it.

        • deltatux

          Are these the current prices or launch prices? It's been 6 months since the device has been released. In the land of smartphones, that's already a generation right there sadly. They might just be clearing stock here.

          • kh5

            Current prices. But it was even only 395€ when it first became available at retailers. So I still don't think Google loses any much money on them.

        • Bloodflame87

          370€ = $476US
          349€ = $449US

          N4 sells for $299/$349US repectively for 8/16GB. Google seems to be making at least a $100 profit margin in your country

          • kh5

            Yes, usually the € price equals the $ price. It's like that for almost everything. Most of it comes from the fact that here tax is already included in the displayed prices.

    • simp1istic

      At least someone is buying these.

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  • Could be Anyone

    And sadly no news on key lime pie or the small point bump for jelly bean, the only good thing about the white nexus 4 is that it brings the potential for an update to jelly bean at the least.

  • http://bitshift.tumblr.com/ esjay

    That custom manufacturer skin nonsense is essentially why Apple's hardware strategy is somewhat better, at least from a customer marketing and confusion standpoint.

    That is, to a lot of folks, Android as an experience will only ever be as good as TouchWiz's latest version. And that is a shame.

  • adi19956

    We can only dream of an HTC/ Moto

    • Scott

      Moto Nexus would be epic.

      • Pyrotek85

        It feels like it's their turn now

    • mechapathy

      I really wouldn't mind that Nexus version of the One being real. What would you call that phone? The Nexus One? No...The One Nexus? Xboxus One?

      • ltredbeard

        Or, just maybe, it will be called the Google-fied HTC One like the Google-fied S4

  • Haunter

    I'm guessing that starting in Hong Kong as opposed to the US (breaking the norm) has to do with LG selling it, as opposed to Google (much like some of the Galaxy Nexus devices). Which, call me crazy, means we're not going to see the Google subsidization... but instead, a $500 - $600 upfront cost.

    • makapav

      Also, I have a strong feeling - this is not going to be a 'true' Gooogle Nexus - it will not be on the plane with the first round of updates.

      • Haunter

        I'm inclined to believe you. I have a white Galaxy Nexus, which were sold by Samsung and were late to getting updates. The only reason I rooted it was to flash stock Google AOSP to get prompt updates.

        • Danny Holyoake

          This happened with the Galaxy Nexus but it will not happen with the Nexus 4. Google made some mistakes with the Galaxy Nexus by loading the software off to Samsung for some regions - it has not made the same mistake with the Nexus 4. Any Nexus 4 you buy, from any carrier, manufacturer, country, shop, etc., is running Google's mako branch and thus will receive timely updates like every other Nexus 4 owner.

          • Haunter

            I find this hard to believe, since the only N4's we've seen sold are from Google, including the T-Mobile ones, thought hey offloaded the subsidy. To say "There's no way this will happen" is a bit premature as LG has yet to sell them as a company. As much as I love Google, they're certainly prone to repeating mistakes (see Nexus7 debacle, then the same thing happening with the N4/N10 months down the line).

          • Danny Holyoake

            LG *has* sold the Nexus 4 themselves. Google Play is only available in about 6 countries; LG sells the Nexus 4 in the countries Google chooses not to. LG sells it at an unsubsidised price, it still receives updates from Google because, as I said, every Nexus 4 in existence (so far) has been running the Mako line.

            The Nexus 4 is available by numerous carriers in the UK; all of them are running the Mako line as well, despite Google not being involved in the process at all.

          • Haunter

            I suppose I'll just take your word for it and let time tell, since you've clearly checked every N4 in existence and have personally watched each software upload. I certainly don't remember people giving the same argument that "All GNex's are the same" a little over a year ago and it's a fairy tale that YAKJUs, TAKJUs, YAJUXs, etc weren't largely noted until a good way into the device's life cycle when it was eventually discovered that each build did differ slightly. I must have dreamt all that up. My deepest apologies.

  • hasan

    Please be a HTC... pretty please

  • nawa

    "However we do not need such a marketing success again" coz we can't produce enough devices and already have been ̶f̶u̶c̶ punished by Google. So yeah, we do not want.

    • Danny Holyoake

      I thought we already established that the Nexus 4 stock issues was Google's screw-up, not LG's. Google expected less demand.

      • nawa

        That's just one version of the story. I still tend to think that a small (yes, comparably) factory couldn't produce enough devices for Google and for themself at the same time.

  • Ahmad Nadeem
    • chandradithya

      The white N4 also appears now on Flipkart but says currently out of stock.

  • Ivan Myring

    Well whoever makes the N5 I want at least a 5 inch screen and snapdragon 800/ tegra 4

    • nawa

      No! Not 5 inch! This is madness, if you want big phone, wait for Note III, but most users want something fitting into hand.

      • Ivan Myring

        Yeah 5 inches fits in one's hand. Ask any galaxy s4 owner

        • TornZero

          If you have a relatively large hand. I need both hands to fully use the HTC One's screen. (I'll always end up failing to hit at least one corner that I'll have to hit at some point if I use it with only one hand.)

          • arf01

            5.5" LG Optimus G Pro!

        • nawa

          mmmmkay, and my 4" LG P990 is almost the biggest I can use with _one_ hand. Any phone bigger than 4.3" is gonna be a problem for me. Please, don't think everyone has gorilla's hands.

  • Kenny O

    Time on the press photo is 4:20, guess it looks like the white Nexus is not bring 4.3 with it liked I had hoped.

  • Abhigyan

    What a they do end up selling this on the Play Store as well? I mean, if I remember correctly, the original Nexus 4 was also announced a day before Google did. Although the launch in hong kong counters said logic.

  • Łukasz Zając

    White back, black front.

  • http://www.facebook.com/OpenIntro Eric Vaughan

    Do. Not. Want.

  • http://twitter.com/SourabhSekhar12 Sourabh Sekhar

    good.now let HTC make the next nexus.

  • http://www.facebook.com/profile.php?id=1745689461 Hal Motley

    There goes my wish for a 32GB Nexus 4 with official, out-of-the-box LTE support. *sigh

  • arf01

    How about a Nexus 5 that is similar to the LG Optimus G Pro 5.5" HD phone, with 3140 mAh battery, and 13 MP camera?? I know, I can dream, can't I?!

    • Bryan Pizzuti

      Heck, all they'd have to do is follow along in Samsung and HTC's footsteps and release a vanilla "Google Edition" of the Optimus G Pro. Doesn't sound like they're interested in doing that either though.

  • Kindroid

    Now that all the OEM's have either joined with a vanilla android version of their most recent flagship, or have said they have no interest in a Nexus 5....it is the perfect time for Motorola to produce the ultimate Nexus 5. With all the latest cutting edge tech, over the top camera, battery life to die for, and designed by Ferrari.

  • QwietStorm

    I think what they meant was "we're sorry we couldn't make enough phones for what should have been an obvious seller, but we don't need the marketing STRESS again."

  • matt

    Id consider it if it was not the easiest phone to break on the market.

  • Ramit Suri

    White version available in India for ₹25999 (460$), which is same price as the black one, since last week.