15
May
Google Wallet

Google asserts that over 97% of mobile shoppers abandon their shopping carts because the process simply makes them jump through too many hoops. To free Android users from this heavy burden, Google has launched a new Google Wallet Instant Buy API that will allow mobile shoppers in Android apps to check out in as little as two clicks. No more poking out lengthy street address and re-looking up credit card information. If you're like me, and already spend too much money because of your phone, this is probably a double-edged sword. Just look at the reduced number of steps in the screenshots below and imagine your bank account slowly draining.

InstantBuyAPI InstantBuyAPI2

Developers hoping to retain more shoppers can already sign up to use the new API in their Android apps. Google Wallet Instant Buy is aimed at merchants that sell physical goods and services, who already have a payment processor and simply need to improve their checkout experience. Since Google is not processing payments, merchants do not have to deal with additional fees when implementing the new API.

Several apps have taken advantage of this new offering early, including Expedia, Fancy, Priceline, and Uber. These apps will require that you have the latest version of Google Play Services, which should be rolling out to all Android devices in the next couple of days.

Source: Google Commerce

Bertel King, Jr.
Born and raised in the rural South, Bertel knows what it's like to live without 4G LTE - or 3G, for that matter. He now lives in the City of Bridges, adjusting to the presence of actual snow. His phone of choice is the HTC One.

  • jacob

    R.I.P. physical Wallet card.

    • Chris

      Not quite yet. try again in 5-10 years.

    • Bariman43

      I still need to pull my card out for online purchases elsewhere. Not quite yet.

  • Pierre Gardin

    "Several apps have taken advantage of this new offering early, including Expedia"

    Which filed an anti-trust request against Google in Europe. Oh irony.

  • Ryan Stuckmaier

    So couldn't browsers theoretically use this same API to input data into a website?

    • trevor

      Yes monoprice.com has google checkout. Pretty sweet if you ask me

  • daniel candelaria

    This is actually pretty amazing. It's a huge turn for wallet. I feel like this is going to take wallet from being geared primarily as an NFC based payment option, to a wireless, from-app payment option. Imagine waking up and using your starbucks app to buy a cup of coffee a whole 15 minutes before you even get into the coffee shop. You don't have to worry about that line running out of the door (or down the street if you go through the drive through). You simply walk in and pick it up, without ever having to get your wallet out, pressing your phone against an NFC enabled pay station, or even swipe a card. This is seriously the future of payment processing.

  • Matthew Fry

    yay!

  • Jörgen Pettersson

    Will this work outside the US? In Europe for example