On the eve of I/O, Google managed to finalize deals with Universal Music Group and Sony Music Entertainment to bring a music subscription service to both YouTube and Google Play, according to a report by The Verge that is now being corroborated by The Wall Street Journal. If everything goes smoothly, a preview or launch of the new service tomorrow isn't out of the question. The Journal similarly says the streaming solution could launch "as soon as this week." That would give Google a substantial leg up over Apple, which is still in the process of negotiating contracts for its own music streaming solution.

Google approached labels about music streaming licenses as early as fall of 2012 and brought Warner Music Group on board in early March. Allegedly, YouTube's popularity was a deciding factor for the remaining two music groups; Google's platform for user-generated video content sees hundreds of millions of views a month, exposure the labels didn't want to turn down. There are actually two separate streaming services in the works: one for YouTube, and one for Google Play, as originally rumored back in March. The Journal and The Verge part ways on whether the YouTube service deals with those labels have actually been cemented, with The Verge claiming they have, and The Journal saying it's "unclear where those talks stand."

The Verge describes the service as "on-demand," offering the ability to stream music to PC, mobile devices, and TV - in other words, more like Spotify than Pandora. The Wall Street Journal's report indicates that it will be a paid subscription model to access "whole libraries of songs," suggesting there may not be a free access model, but hopefully we'll learn more tomorrow during Google's I/O keynote.

Sources: The Verge, WSJ

Kyle Wiggers
Kyle Wiggers is an avid writer, web designer, podcaster, and video producer with an acute interest in all things technology. When not reviewing or commentating on gadgets, apps, and videos, he enjoys reading New Yorker feature articles, tinkering with computers, and playing the occasional game of Rock Me Archimedes.

  • http://twitter.com/IamPeePay Tomáš Petrík

    ...and the rest of the world!

  • Jahan Uddn

    So is it likely that new OS will be published tomorrow or the coming days? also is there a live stream available? :D

  • RitishOemraw

    please let it be white holo.....I had enough of the dark themes.....

    • nsnsmj

      Eh, I hope they give the option to choose Holo light or dark. I doubt it though.

      • RitishOemraw

        unless every other app gets this treatment I think sticking to one is best....(gmail and some others wouldn't look good in dark I think)

  • http://androidpolice.com/ Kyle Wiggers

    Agreed. Hope we see it tomorrow.

  • http://www.androidpolice.com/ David Ruddock

    Just so everyone's disappointment is out of the way all at once: it's extremely likely this won't launch outside the US initially. Maybe Canada and the UK, but I wouldn't bet on it going much further than that for now.

    • quiro91

      Why not in the countries where play music is already available?

      • http://www.androidpolice.com/ David Ruddock

        New service, new licensing deals.

        • http://www.facebook.com/duckofdeath Hans Pedersen

          Well, technically. Sony has streaming rights in a lot of countries with qriocity. So, there is hope...

          • Floss

            But unfortunately they will more then likely still have to get separate deals in each country which each sub division of Sony. But we can still hope.

  • selonmoi
    • Mike Reid

      They took our jobs ! :)

  • http://twitter.com/rohanXm Rohan Mathur

    As long as there is a free option... sign me up! Along with a redesigned Google Music app to better fit into Holo Light! :D

    • http://www.androidpolice.com/ David Ruddock

      I highly doubt there will be. WSJ says it's a pay model.

    • Dinofan01

      Your free option is your 20,000 free music upload or browsing for music videos on youtube. Even though I would probably use the "free option" as well but I understand why they wouldn't have it.

  • http://twitter.com/wizmer Merlin Wizard

    interesting :) about time spotify gets some real competition

  • http://www.modminecraft.com/ Nick Coad

    Good call mate, would love to see a Holo Light redesign.

    • Nick

      Check out play music+ on xda, it's a nice redesign of the app.

      • http://www.modminecraft.com/ Nick Coad

        Thanks mate - will do!

  • JonJJon

    Basically, it will be US only for at least a year then it might expand to the UK and Western Europe before moving into Australia and Canada when they decide they can be bothered?

  • http://www.facebook.com/david.loman David Loman

    Just recently got Google Movies and Google Books in Mexico. We still haven't got Google Music. I'm already expecting this service to take about a year before it makes its way to Mexico?

  • dude352

    Lets see.

    Largest Budget Items

    Medicare/Medicaid: 822.3 Billion

    Social Security: 783.5 Billion

    Defense/Wars: 662.9 Billion

    Income Security: 352.1 Billion

    Net Interest on Debt: 223.3 Billion

    Federal Pensions: 217.2 Billion

    US National Debt: 16.81 Trillion and rising.

    Debt Per Person: 53,248

    Debt Per Taxpayer: 148,075

    US Federal Spending: 3.482 Trillion and growing

    US Federal Budget Deficit: 1.022 Trillion and growing

    Social Security Liability: 16.3 Trillion dollars

    Medicare Liability: 85.9 Trillion dollars

    Prescription Drug Liability: 21.6 Trillion dollars

    US Unfunded Liabilities: 123.9 Trillion dollars

    Liability Per Tax Payer: 1.09 million dollars.

    Total Personal Debt: 15.9 Trillion

    Mortgage Debt: 13.1 Trillion

    Student Loan Debt: 980 Billion

    Credit Card Debt: 843 Billion

    Foreign Countries Own 5.69 Trillion in our Debt

    US Population: 315 million

    US Income Taxpayers: 113. 5 million

    US Work Force: 143.6 million

    NOT in Labor Force: 90 million

    Official Unemployed: 11.6 million

    Actual Unemployed: 21.5 million

    Retirees: 46.2 million

    Disabled: 14.19 million

    Living in Poverty: 50.1 million

    Food Stamp Recipients: 47.8 million

    State/Local Employees: 19.2 million

    Federal Employees: 4.3 million

    So what do you do when no one wants to budge?.... Rob the kids!

  • Could be Anyone

    Sadly I doubt the it will have music from any other international artists and music otherwise it might've been a good service.

    • http://www.facebook.com/santiago.gomezflor Santiago Gomez

      I am sure in the future this will change

      • Could be Anyone

        I highly doubt it, just yesterday I thought I give spotify another chance since the last time used it was over a year ago and searched for Muramasa which got nothing, then tried Tamura Yukari and got nothing finally tried Mizuki Nana still got nothing. This will never ever change sadly since those that run these services only care about the same old western bullshit not all types of music.

  • TechGuy22

    LOL Apple couldnt do it.

  • Sootie

    I listen to pandora on my phone, computer and TV these are not differences between them the difference is in the way they select music

  • http://www.facebook.com/Shinakuma George Millhouse

    O please

  • Sergio

    Music to Google Music, music videos to Youtube... Nice...

  • Mariano Gori

    Don't hold your breath...