29
Apr
2013-04-29_15h00_34

We should've seen this coming. Really, Samsung, it's our fault. We should've stopped you when you put on that incredibly sexist Broadway show. We didn't. We argued that it was funny and then even enabled you by saying you have better marketing than HTC. We set you up for this. What could we have expected except a Gangnam Style parody that touts the virtues of the Galaxy S4?

The above video of the song...*sigh*...Samsung Style, was taken at a Galaxy S4 launch party in India. The man you see singing on stage is Ranveer Singh, a Bollywood superstar. To put this in perspective for you Westerners, this is roughly akin to hiring Hugh Jackman to sing a buzzword-filled version of All The Single Ladies in Times Square. Which, let's be honest, every single one of you would pay actual money dollars to see.

Samsung, come on now. You're better than this. You're one of the two global leaders in smartphone marketing. You've managed to sell millions upon millions of phones because you employ people who know how to resonate with customer and get a positive message into the hearts and minds of dozens of cultures. Can we do something better?

"A precious stone glittering in the dark, or countless stars sparkling in the night sky, we were inspired by these kinds of elements in nature."

Okay, you know what, nevermind. Let's go back to Weird Al's "special" cousin with a marketing degree.

Source: YouTube (1), (2)

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • Scott

    I really didn't want to watch it...but I just couldn't resist!

  • Shahin Fadakar

    Now that Samsung has the heart of Android enthusiasts, it's going for idiots that don't know what they want using gimmicks like Samsung Style and that weird tap dancing kid that I still cringe about every now and then.

    • ppp

      That's why the majority of Samsung users are ex-iPhone users.

    • Freak4Dell

      I'm pretty sure they were going for that market the minute they started introducing all the S-Features.

  • Clayton Ginther

    They would have been better off with a samsung gallon smash video XD

  • Cherokee4Life

    look everyone, its a terrible video.

    but its a catchy song, so to like or dislike is the question..

  • http://twitter.com/RyanMarkwald Ryan Markwald

    Ugh...I tried, I stopped at the first line of the first verse, "If you like the S3 then this phone is even better..."...stop, close browser window, walk away.

  • Kashmieer

    The moment when he says Samsung Style for the first time. I am still not sure what i felt.

    • http://www.facebook.com/illutian.kade.7 Illutian Kade

      I believe you felt your soul form a micro-crack.

      • Radha Santadharma

        Despair that has yet to mature, cos of this parody song.

    • http://www.facebook.com/kathawa Bara Kathawa

      I believe the term for that is "douche chills"

      • John O’Connor

        5 DAYS more.... come on netflix... douche chiiiil

  • http://profiles.google.com/breeves2000 Ben Reeves

    I made it 53 seconds into it. WTH? That was awful.

    • http://GPlus.to/Abhisshack Abhisshack

      You are very brave

    • dextersgenius

      20 seconds here. 20 seconds of my life which I'll never get back. :(

  • http://twitter.com/trickedoutdavid David Margolin

    i'm dying... this is too good

  • master94

    I loved it. It was so bad it was good.

  • master94

    lol perfect

  • http://www.facebook.com/nschiwy Nick Schiwy

    Oh, gawd. I feel like such an enabler.

  • Justin Foster

    Man ppl commenting are taking this too seriously lol. It's For fun. Samsung just wants to make phones and have fun while doing so. Kudos To them. Other companies take themselves far too seriously.

    • Jason Bailey

      No, its not tongue in cheek at all. I would dare to say that Samsung genuinely think its cool lol

      • Justin Foster

        Lol, give 'em a break.

  • NexusV

    OMG - why.....can't....I....look away??? Why Samsung...why???

  • Andrew

    "every single one of you would pay actual money dollars to see"

    Actually, I'd pay to ensure I never have to see that.

  • Guest

    I am Indian and I find this stupid.

    • ithehappy

      I am an Indian too and I am ashamed.

      • http://GPlus.to/Abhisshack Abhisshack

        Me too Indian and What The Fuck I Just Watched!!!! I Came I Saw But Could not Believe in my Eyes !!!!!!!!!!!!!!! Facepalm

        • http://twitter.com/sivkai Siv

          Indian and 4th.

          • Owais

            Pakistani, agreed with above 4. Fellows, don't watch it, or you'll regret the moment you thought of clicking this page.

          • http://GPlus.to/Abhisshack Abhisshack

            Could not Agree more. WOW India and Pakistan agreed on Same thing !!!!!!! Thank You Samsung ;-)

          • Radha Santadharma

            You got that right.

          • http://www.facebook.com/balvinder.makkar.7 Balvinder Makkar

            5th..but as far as i know this event was not by samsung it was by their retail partner reliance

        • fixxmyhead

          That song was awesome

          • http://GPlus.to/Abhisshack Abhisshack

            i hope you are talking about Gangnam Style not the Samsung Style ;-)

          • fixxmyhead

            I see nothing wrong. What is everybody's deal? It's pretty funny and catchy

        • http://www.facebook.com/varunpriolkar Varun Priolkar

          ashamed indian reporting in

    • Vikum B. Wijekoon

      Well looks like PSY got a new job at Samsung

  • Freak4Dell

    I made it through the entire Gangnam Style parody, but that design story video was where I drew the line.

  • akshat oswal

    It won't make much difference. Indians are used to worst stunts by the nation's leaders. Leave alone the so called superstars.

  • http://twitter.com/ToysSamurai Toys Samurai

    As bad as it looks, but we are accustomed to the Western standard of taste, may be this is exactly what Indian people like to see?

    • dextersgenius

      As an Indian, I can assure you this is *not* what we like to see. Samsung has embarrassed our nation with this massive FAIL at marketing.

    • SenseOffender

      It's what Indian's abroad probably like to see, to make them realise what they're missing... Which culture doesn't like to laugh at their relations back home? I'm a British Jamaican and we do it all the time, it's harmless fun.

  • mechapathy

    Next they'll point out that the phone is constantly planking.

  • http://twitter.com/vikramadityarai Vikramaditya

    Wow. Why?

  • http://twitter.com/NandaLinnAung Nanda Linn Aung

    LOL SMDH!

  • Justin Quang

    New OTA update for S4 users: New official default ringtone. [buzz] "S4 Samsung Style" [buzz]
    LOLMFAO.

  • http://twitter.com/pertzepzioa Aditya Krishnan

    Samsung unboxing even sucked up and this indian lauch was pathetic, all the cost will be covered from the customers but seriously this cheap? cheaper than plastic

  • Omkar

    WTF, KILL IT, outta words to describe.
    At first I thought this video was a troll, but seriously,

    Samsung STAHP!!!

    Hilarious for those who understand Hindi LOL, aage bhi camera piche bhi camrea :D

    • Cherokee4Life

      I just Google translated that phrase and there is no translation.... :(

      • dextersgenius

        It means "there's a camera in the front as well as back". lol

  • bumbumBole

    " on stage is Ranveer Singh, a Bollywood superstar. "

    I am an indian and don't care about this ...., and i know bollywood. But i don't know who this Joker is....

  • https://play.google.com/store/apps/developer?id=iWizard Bikram Agarwal

    Apparently Samsung didn't do it; some Reliance store did.
    And this video got international attention, didn't it. So, I'd say their marketing worked.

  • Ricky Fame

    Comedy shows can't do better than this..loool

  • Ricky Fame

    They screwed the S4's image loool

  • Dandywho

    That is the 50 Cent of India.......50 Cent per day that is !

  • Igor

    Very funny. Samsung finally made good promo.

  • http://www.facebook.com/abhikurve Abhi Kurve

    Alright, so the terrible Gangnam style launch event video of Galaxy S4, which is going viral online was actually organized by Reliance ,A telecom operator partner and not Samsung.
    Poor Samsung, getting all the bad press.

    • http://www.facebook.com/balvinder.makkar.7 Balvinder Makkar

      right..but one correction their retail partner reliance digital.
      their telecom partner is vodafone IN.

  • blitz

    Ranveer Singh isn't equivalent to Hugh Jackman. I peeved at this comparison more than the stupid song.

    More like Nicholas Cage.

    • John O’Connor

      Kevin Bacon?

  • http://www.facebook.com/csoulr666 Ahmad Nadeem

    To be clear....Ranveer Singh is NOT A SUPERSTAR......Just call him an "Actor"
    As an Indian I'll say I couldnt watch a few seconds of it without giving a big facepalm

  • A.A

    Sh$t!! I would never think about any Samsung product anymore let a lone samsung phone!

  • Le0nardZelig

    ok, I'm gonna get an iphone

  • Bakaouji

    Actually this was an event by Samsung's biggest retail partner in India, not samsung itself.

  • http://twitter.com/Dave_BG Dave Bg

    What were they thinking!

  • GigiAUT

    NO, Samsung, just NO! Now you go home and think about what you've done!

  • typicalAsianGuy

    Never go full retard

  • http://www.facebook.com/Ricardo.Jorge.Steve Ricardo Steve

    What the actual fuck did I just watch? . _ .

  • Sonu

    Ranveer Singh , a superstar ?? what, are you in a parallel universe?

  • http://www.facebook.com/chinna.rao.16 Chinna Rao

    omg!!
    that will surely put off some s4 buyers in india

  • ron_chavan

    DAFAQ did i jus c.........n from when ranveer singh became a superstar..he is just an average actor with just 2 films under his belt !!!!!

  • noname

    After that I'm going to take another look at Windows Phone.

  • montahchos

    Man... i can stop laughing. LOL
    its just not suitable at all.
    i guess this idea come from samsung india not from samsung itself.

    have you watch nokia advertisement too ?

  • curtis

    Very stupid. And I'm american lol

  • dextersgenius

    For those of you who want to forget the horrors of that video.. hopefully, this one can erase it from your mind: http://www.youtube.com/watch?v=kpZhZAr1cQU

    You're welcome. :)

  • Borg

    Indian here... Agree with the post's intention. But the actor is not a superstar. He's just a few films old and is light years away from Hugh Jackman. May be he's just excited that he's got to endorse a brand. Anyway, it's lame...

  • http://twitter.com/btgrant Brian T. Grant

    "... we believe we can create something new. ... That's what we think." reads as "We need to churn out new stuff or we'll lose our jobs!"

  • http://twitter.com/brommas graeme bromley

    And the guy actually loves himself lmao. I can never unwatch that!. Coronation street on steroids.

  • Zee67

    It was was it was. Lets try and pretend we never saw that...

  • http://twitter.com/WC_EEND91 Xander Tijssens

    Belgian here and I found this cringe-worthy

  • http://twitter.com/snookasnoo Idon’t Know

    Jesus that was horrible.