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Google has just launched a new app that brings a charitable side to the Play Store, making it easier than ever to – in Google's words – "do a little. Change a lot."

The basic idea behind the app (which, for now, is limited to the US) is that users can donate $1 at a time to a daily project such as saving cheetahs, bringing clean water to those in need, or providing a roof for school children. That's not all it does, though – users can track their "impact," and almost gamify the process by challenging friends to match contributions or sharing their good deed via social media.

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What's better, there's no fee for nonprofits to register with One Today, and all of your donation (minus a 1.9% credit card fee) goes directly to the cause. Those who choose to donate aren't charged right away – clicking "give" will sign you up for a "pledge," added to your overall balance, to be paid later using Google Wallet.

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The well-designed, well-intentioned app is refreshing. If you're ready to make quick, effortless donations to worthwhile causes, hit the widget below, or check out One Today's website linked below for more information. Be warned though, you'll need to "get an invitation" to participate for now, though the app promises it will deliver invitations "as soon as possible."

Google One Today
Via The Verge

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Nick Rosas

    Does it support currency from the Play Store?

  • Leif Sikorski

    Sadly it's not available in Germany and just US only :(

  • Jiraiya

    only available in US.....

    • prettyinpinkkk

      "For now"...

  • ElfirBFG

    I wish this was available here in Canada.

    • selonmoi

      Until it is, why not just put aside a dollar day, and donate it to a charity, or two, or several, at the end of the year? That way you'll get tax receipts, too.

      • Brie

        I was thinking of just this. At the end of the year I wish you could some how pull up all the donations you have given and it will create a receipt that you can print and get a deduction for taxes. THAT WOULD BE REALLY AMAZING :)

        • Frank Stathes

          you could always use your google wallet reciepts

          • Brie

            I have thought of this and I do use GW here in NYC but it does not give you the option to print. I can just print but will it count as a "genuine" receipt?

      • ElfirBFG

        I like the idea of pledging money to a number of causes and then paying the 'bill' at a time when I am financially able. 'Putting away' money is good in theory, but if I have physically stashed it away, there is always the temptation to dip into that fund if I need it. The way the app does it meets my needs. I'm far more likely to donate a total of $20-30 on my 'bill-free' pay-cheque once per month than to save $365 over the course of a year. I'm horrible at budgeting, but I am good with payment schedules, which is one of the reasons I love PayPal's 'Pay After Delivery' service.

  • unprivileged

    Well, that's too bad. I when to a third world country recently and had my GS3 stolen.

  • http://www.androidpolice.com/ Artem Russakovskii

    From the One Today page: "One Today is an Android app currently available through limited pilot in the U.S."

  • ProductFRED

    It's probably only available in the US because of the payment processing system.

  • http://twitter.com/sivkai Siv

    Beat that Apple. If anyone ever doubted the philanthropy of Google, now you know...

    • Guest

      Honestly, it's not that philanthropic. How much did it cost them making this app you think? Not a whole lot I would bet, and it will be the users that donates the money....

      I still think it's a great idea, and will be donating through it, but had Google donated 1 million to some cause, would have been way more philanthropic of them then this. Though this app, on the long run, might be more impactful.

      • umataro42

        It'd be nice if they offered to match some reasonable amount of every donation.

      • http://www.modminecraft.com/ Nick Coad

        You can't be serious - they'll receive way more donations from this than 1 million dollars, and it will be spread across charities that otherwise may not have received the attention. How can you see this as anything less than a philanthropic venture? And here I thought I was overly cynical.

      • dhruva

        google.org gets 1% of google's profit every year..everyone has a different approach to philanthropy..

  • http://4LadyDi.blogpsot.com/ Lady Di

    I hope this does better than Cause World. Thanks for the info Android Police

  • http://pctonic.net/ Ashutosh Mishra

    Why are such apps US-only? Won't there be greater good if people from all over the world can install and donate?!

    • Guest

      "... which, for now (!), is limited to the US ..."

    • prettyinpinkkk

      "... which, for now (!), is limited to the US ..."

    • http://www.modminecraft.com/ Nick Coad

      It's mostly because every country has their own laws and regulations for charities that will need to be negotiated for the app to be available in those countries. It will come to other countries, you just have to wait for them to jump through all the legal hoops.

  • Dan Caseley

    Does Google still take it's cut of the IAP?

    • http://www.modminecraft.com/ Nick Coad

      I feel like a lot of these questions in the comments could be answered simply by reading the article.

      "...all of your donation (minus a 1.9% credit card fee) goes directly to the cause."

  • Omar Al Matar

    Just for shits and giggles:


    You still need an invite, You can sign up for one via the app, I like how it's Holo-Darkish :D

  • http://www.facebook.com/abhikurve Abhi Kurve

    The One-today project should be moved to Google.ORG site for better classification IMO.

  • CJ Walker

    No one supports anything lol

    Hopefully this catches on but so far the turnout is "meh"