Just last week, we saw the launch of the elusive book cover for the Nexus 10 – the only official accessory of its kind to come out of the Play Store for the 10" slab. Since we spied it at the Nexus 10's original launch, all had been quiet. Presumably, the covers simply weren't ready to be sold.

Naturally, I had to pick one up and give it a shot. After all, I have something of a penchant for official accessories, and promised to give it a quick look. When the cover did show up, however, I noticed something curious. Corroborating a tip from reader Pan, there was a label on the back of the book cover's retail packing indicating a manufacture date of December 17, 2012. Pan indicated a date of November 26th.


Indeed, we can be sure these covers existed as far back as at least November, as a couple of small blogs around the internet started giving them away as early as December, and Mashable had one for their Nexus 10 review back in November.

Why then, given the heat Google has taken for releasing Nexus accessories a little on the late side, were these covers not brought to market sooner?

One logical conclusion would be that Google was focusing more on the issues that strained supply for the Nexus 10 which, while not as taxing as the roller coaster ride the Nexus 4 experienced, made for spotty availability. Adding the logistics of recording and shipping orders for the book covers may have just fallen off the list of things to do. That said, availability pretty much evened out a few months ago. Even if we could consider the supply issue a logical conclusion, we are talking about Google, not a local bodega.

Many users have expressed that they may have been more inclined to purchase the cover had it been available sooner (ideally at the Nexus 10's initial launch), and it looks like – whatever the reason – Google may have sat on the book covers a little too long.

Thanks, Pan!

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Jason Banich

    Wouldn't put it past em... Google SUCKS at retail

    • http://twitter.com/Alankrut Alankrut Patel

      They're getting better and better. I commend them for this

      • https://www.facebook.com/max.chen2 Max Chen

        They essentially screwed up every Nexus device sale. Jason said something very true. Google is notoriously the worst company at retail

      • FrillArtist

        That's all fanboys say. Stop making excuses, you dope.

        • https://plus.google.com/u/0/108482452903817442299/posts Andrew Bone

          lets compare nexus 1 sales to nexus 4 sales,
          have they got better yes
          is that a fact yes
          does that make Alankrut a fan boy no

          So play nice :-p

          • https://www.facebook.com/max.chen2 Max Chen

            Volume-wise, yes, the sales of the Nexus 4 is better than the Nexus One. However, considering Google is the owner of the first and third most visited websites of the world, the Nexus team must have forgotten to do free advertising for the N1 release. I was from a high school of over 2400 students and I am sure I was the only one who knew of it, much less own it.

            On a side note, wasn't the supply shortage of the Nexus 4 just sorted after about 4 months after its November release; the availability is likely due to the growing disinterest to it in the face of all the new 2013 flagships being released

  • http://www.youtube.com/kimirPORTALS kimir

    I'm curious as to why they decided to do that - maybe it was a smart cover legal issue.

  • http://www.facebook.com/scapes Kev Martin

    Not that I would buy one at this price, but I do note it still isn't available on the Aussie Play Store. I'm actually quite shocked that no Chinese manufacturer has come up with a cheap case that uses the snap in gizmo yet. Or for that matter the pogos on either the N10 or N7. Seems like a no brainer.

  • http://twitter.com/erstam Erstam

    Okay now a car dock for the n4? The only accessory I really care about... sigh

    • MattH818

      No kidding! The only thing I miss about my Bionic was the car dock. Give them credit, Moto does accessories well. Google, not so much.

      • mgamerz

        +1 My Atrix had some rock solid accessories.
        If you don't count the lapdock.

        • http://twitter.com/andrewf Andrew

          Lapdock was actually pretty good too. Especially the battery. Software sucked, though

    • squiddy20

      Personally, I just use this http://www.amazon.com/RAM-Mounting-Systems-RAM-HOL-UN4U-Universal/dp/B001QD8Q5Q/ref=sr_1_9?s=gps&ie=UTF8&qid=1366165835&sr=1-9&keywords=ram+mount in conjunction with one of RAM Mount's arms. Now, no matter what phone/device I'm using, I can adjust it to whatever size and configuration I need. Better than spending ~$50 every 2-or-so years on a specialized car dock...

    • Steve Freeman

      There's still no official (in other words, drop in and go) car dock for the VZ GNex. Google sucks at accessories, period. They make the wrong ones, and ignore anyone who disagrees with what they think is the proper way of doing things.

  • http://www.facebook.com/duckofdeath Hans Pedersen

    It honestly feel like manufacturers only build Nexus devices to get early access to Android. Neither Samsung or ASUS has shown any real interest in great sales of the Nexus tablets.

    • guest

      They all get early access to android builds.

      • http://www.facebook.com/duckofdeath Hans Pedersen

        Maybe I didn't phrase it properly. Full access to Google's software team, instead of just FTP access to a raw downloadable file.

  • http://katzmatt.com/ Matt Katzenberger

    The problem with the official nexus 10 covers is that you can't use them as stands, otherwise I'd have bought one.

  • http://www.facebook.com/profile.php?id=100000003999549 Mike Harris

    Liam, I'm curious what your thoughts of it are. Mine arrived yesterday and I was very underwhelmed. The moment I pulled it out of the shipping envelope, my first thought was about how cheap the packaging felt. It's not that the packaging has to be anything special, but it didn't get any better from there. The cover itself feels so flimsy and cheap - not like something deserving to hug the Nexus 10.

    • http://AndroidPolice.com/ Liam Spradlin

      I'll have my full thoughts up probably tomorrow, but I will say the cover could have been a lot better.

  • Chris Caldwell

    lol you guys go straight past the obvious to find comspiracys and incompetence. How about, Nexus products exploded at the end of 2012 like nobody could (or would have responsibly) planned for. This cause such an avalanche of bitching that Google had a choice, go ahead and release the few units of a minor item they had already built and put on the shelf, and then brace for more bitching when they run out, or wait for the second, much larger batch to be produced to sell it so there isn't a break in supply. Which would you do?

    • http://AndroidPolice.com/ Liam Spradlin

      Did you um... read the post?

      • http://twitter.com/ToysSamurai Toys Samurai

        Obviously not.

      • Franky

        Why? he actually has a point. Maybe only a few covers were produced by January, while the expected demand was much higher. So Google had two choices: go with the bad press of an item in demand that sells out quickly because there was not enough in stock, or wait for more to be produced and go with the bad press of delaying the release.

        • http://AndroidPolice.com/ Liam Spradlin

          Right, my point is that the post is basically a question about why they sat around, followed by speculation that the supply issues with other devices forced them to shift focus away from accessories, not "conspiracys [sic] and incompetence".

  • http://twitter.com/ToysSamurai Toys Samurai

    Regardless of what the true reason is, it just shows that Google is still really bad at retailing. Some Amazon warehouses can put stuffs you send them to be fulfilled to the shelf within 1 day.

    • anops

      taking in account amazon have a record of slave labor o-o! yeah why not

  • Lou

    My birthday is December 17th!

    • Ivan Myring

      Where do you live? Ill send a card

  • http://www.facebook.com/profile.php?id=100000615408850 Xenios Kofteros

    It's amazing how a company that excels in nanoseconds calculations can fail so much on simple logistics and partner deals. I am still waiting for a pogo dock for the N10, as no third party exists. On the cover side I have plenty to choose from. Hopefully the Motorola Nexii will come with a complete ecosystem from the start.

  • RaptorOO7

    Google does have serious issues with retail and if they want to continue to grow their Nexus business perhaps its best to partner with or contract out to a real company who can handle the whole process. Either that or hire the former Apple VP of retail he is looking for a job now that JC Penny fired him as their CEO.

  • Michael McIntosh

    has google ever released a product that is actually ready for the public? i understand they aren't a consumer goods company, so why try to act like one?

  • wellhayhay

    I'm sure there's a lot of logistics involved after these things are produced, shipped to USA, inventoried, etc. Just glad we have something neat like this. I plan on modding mine http://nexuslove.com/blog/?p=98

  • http://twitter.com/snookasnoo Idon’t Know

    The Nexus 10 could have been much better. Many quality control issues, poor quality construction, terrible support. No wonder so many Android smartphone users still prefer iPads.