The founders of Do@ (often spelled DoAT) believe your smartphone is boring and stale, and they want to make it "dynamic" with Everything.me Launcher. I always love new and innovative launchers, or, just about anything that could dramatically change how I interact with my smartphone. When I saw the video, which promises your smartphone will adapt to whatever you are interested in, I was more than a little intrigued. The idea is for people to declare what they want to see at the moment, and then immerse them with imagery and apps.

Everything.me is a typical home screen replacement in most ways, and even appears to be based on the stock Jellybean launcher. A field, not unlike the Google search bar, is located at the top of the main screen for users to input their subject of interest. Once a topic is in place, a new background image is pulled from the internet and a full screen of icons slides into view. Each search brings a new background and a grid of your own native apps, assorted web apps, and sometimes personal data culled from your bookmarks, calendar, contacts, and other sources.

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On the surface, it all feels kind of magical when you are using fairly simple or popular topics, especially those that target obvious categories: celebrities, types of food, movie titles, etc. With so much aggregated data, some really good information can be exposed that may not have been present in a regular web search. To a lesser extent, this is replicating Google Now's ability to provide information we didn't know we wanted until it was in front of us. Of course, as subjects veer away from Google-friendly keywords, the results can become a bit unpredictable.

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Everything.me really wants to be a good citizen on your phone; it features native apps whenever possible, tries to launch directly to the relevant content, and even cleverly fakes new entries in the task-switching interface for separate web apps. Unfortunately, the launcher has no way to access everything in the ecosystem, which means the vast majority of recommendations tend to be mobile websites, especially online stores.


This may not be the first time you've heard of Do@ or Everything.me. For the last year, under the original name "The Everything Project," the developers visited several shows, including SXSW and MWC, to promote their idea. Having garnered $35.5 million in funding, the efforts of the 3-year-old Israel-based company have not gone unnoticed. Last November, Mozilla announced plans to integrate the launcher into its Firefox OS interface with hopes that it will help to distinguish the platform from other mobile operating systems.

Everything.me is definitely an interesting endeavor and it's one of the better attempts to make multiple web apps feel less out of place. Regrettably, the list of required permissions seems almost as long as the U.S. Constitution, however, there is nothing that can't be explained by one feature or another. If you would like to give Everything.me a shot, it is available for free in the Play Store.

Cody Toombs
Cody is a Software Engineer and Writer with a mildly overwhelming obsession with smartphones and the mobile world. If he’s been pulled away from the computer for any length of time, you might find him talking about cocktails and movies, sometimes resulting in the consumption of both.

  • Mikael Guggenheim

    Not compatible with my device... Wtf? *sob*

    This looked really cool. But this does not work on Note 2 N7100?

    • briankariu

      Incompatible with nexus4. Never found an app that is incompatible with nexus 4

      • Mikael Guggenheim

        Read what HomerSp answered. Probably that. Just gotta fool Google Play I'm an american I guess :)

      • http://codytoombs.wordpress.com/ Cody Toombs

        All of the testing and screenshots in the articles (except for the last two) came from my Nexus 4.

        It's a country limitation. Sorry, I didn't know that would be a problem, otherwise I would have mentioned it.

        • http://GPlus.to/Abhisshack Abhisshack D

          no probs no body is accusing you cody, as always your article is great

    • HomerSp

      They have restricted which countries it's available in for some reason, so it's probably that.

  • http://twitter.com/trickedoutdavid David Margolin

    good idea but buggy and slow at the moment... reminds me of dragon go... brings up relative info from apps and websites..

    • Shay

      An update full of bug fixes was released to the market just the other day.

      Please try it, and let us know if bugs still persist, and we'll do our best to fix those.

      (I'm part of Everything engineering team)

      • Shannon Christine McCoy

        I downloaded it last night and LOVED it. Unfortunately, it hijacked my phone 2 separate times I downloaded it. My screen went black and nothing I did could get me back to my home page. I give ul (sadly).

  • http://www.facebook.com/rodrigomesc Rodrigo Mescua

    Can anyone send me the APK? because this app looks amazing, but is not available in my country (Brazil)

  • tarzankun

    whatever you do, don't say "penis". It's showing a gross sever foot. Weird!

    • Shahin Fadakar

      Can't say I was planning on putting a "penis" related folder on my home screen but thanks for the warning regardless.

  • http://www.androidpolice.com/ Artem Russakovskii

    Some compatibility: http://i.imgur.com/YpMMz5f.png

    Not too bad, I thought it would be a disaster based on the initial comments. Just seems like no tablets to me.

  • HomerSp

    Here is the apk for people who live in an unsupported country: https://dl.dropboxusercontent.com/u/11494687/Android/me.everything.launcher-1.apk

    • Yash

      Good Guy Homer.

    • http://www.facebook.com/gogu.steriade.98 Gogu Steriade

      Thanks a bunch man !

    • Jachym Kokesh Lukes

      Thank you! I always find it pointless, when the app is being country-restricted for no reason.

  • http://GPlus.to/Abhisshack Abhisshack D

    is it yet another America only shit :( :(

  • http://kawangeek.com/ EddyGeek

    Hey, I like to thumbs up for the nice concept, however, this thing wont stick long...

  • http://profiles.google.com/marcelosoto88 Marcelo Soto

    Is there a way to use it outside the US, besides root?

    • Shay

      We're only open where we done our homework in getting local apps and data.
      This is till a beta!
      We'll open up to many more countries very soon.

  • hyperbolic


  • http://twitter.com/Dave_BG Dave Bg

    ASUS Transformer
    This item cannot be installed in your device's country.
    Galaxy Note 2
    This item cannot be installed in your device's country.
    Galaxy S
    This item cannot be installed in your device's country.

  • Chris Halsey

    Showed signs of signicate lag while swapping screens

  • FidelityNy

    This just killed the purpose of Firefox OS.

    • Rotem Mizrachi

      FidelityNy, Everything.me also develops the dynamic phone on Firefox OS.

  • Guest

    Safe to use even with all the permissions? I don't see a privacy policy anywhere.