The final piece of the Play Store 4.0 puzzle was posted on Google+ today. A YouTube employee by the name of Eileen Rivera posted a screen shot of previously-unseen Play Store front page:


The design is a perfect match for the leaked build we got to play with a few weeks ago, and, if you ignore the action bar, a big improvement.

Of particular interest is the new Up button, which features the Play Store logo and a bone in a dog bowl. This is a reference to "Dogfooding" - a term Google uses to denote internal beta testing. Eileen probably shouldn't have posted this. We saved a copy when it went up, and, sure enough, it was deleted a few hours later.

Each content section has gotten a new icon. They're now flat, 1 color designs, which we've never seen before.  This is definitely further along than our leaked build.

The ugly pixel "design" on the action bar is still present, but I think it's just a marking denoting that this is an unfinished build. I did a teardown of our leaked version and found the pixels were a separate element on top of the action bar, and could easily be removed. Extra layers slows things down, if this was a permanent design, they would integrate it with the color layer.

That's it for now. We'll let you if anything else interesting comes across our virtual desks.

Thanks Rajesh Handa!

Ron Amadeo
Ron loves everything related to technology, design, and Google. He always wants to talk about "the big picture" and what's next for Android, and he's not afraid to get knee-deep in an APK for some details. Expect a good eye for detail, lots of research, and some lamenting about how something isn't designed well enough.
  • http://www.Nave360.com Sebastian Gorgon

    So the pattern isn't a binary code?

    • http://zmyaro.com/ Gamer_Z.

      No, the APK just got stuck in a broken dot matrix printer.

  • Stefan Andersen

    Next step; Make music, books, magazines and movies & TV available in more countrys..

    • http://www.facebook.com/babywarez Gerardo Sarabia Molina

      also devices.

    • Sven L.

      And cheaper.

      • sssgadget

        Not possible. Blame the licensing. Compare iTunes and Google play. Almost the same prices. Now Amazon is cheaper because they sell everything at a loss or same price.

    • http://www.facebook.com/profile.php?id=100000395806552 Carlos Manuel Leemet

      And Google ears (sounds search widget)

    • Tee

      At last the Froyo/Gingerbread-look is gone! And a new icon too?

    • Melissa Peterson

      Have you head the term "Rome was not built in a day", because that pretty much applies here.

    • Ole Ingeman Christensen

      Yes please. And rather sooner than later! ;-)

  • Kenny O

    might be time for Eileen to update her resume.....

    • http://widescreen.org OAR_John

      Eileen is the former host of "All About Android". She just left a few months ago to work at YouTube. I doubt it's that much of a big deal, but who knows? We might be seeing her back on "All About Android" soon.

      • chris

        I really question her judgment in posting this at all. It is VERY clearly an internal build, not an easy mistake to make.

        • http://widescreen.org OAR_John

          Yes, but for all we know she has her phone set to automatically upload and she accidentally took a screen shot because she was holding it awkwardly. I disabled the automatic upload on mine, but every now and then I find there are screen shots in my gallery that I never intended to take.

          • Kcls

            No, because of two reasons: One, because instant uploads do not automatically post publicly, and two because IIRC she had a caption on the image before she deleted her post.

      • GazaIan

        I read that as she left Google to work at Google.

    • IncCo

      Nah, she isnt working at apple

  • Mac

    There's a fine line between beautiful simplicity/attractive minimalism and boring. I am not so sure how to feel about this yet, but it does look like it's coming along smoothly.

    • huehuehue

      I feel that Google is heading from boring to the "beautiful simplicity/attractive minimalism" that you mentioned with this "new" holo. Google Now and Keep look fantastic, and I especially like the animations within those apps, animation and transitions are something that android as a whole is seriously lacking.

    • Guilherme

      The ICS design is terrible. But now I see some improvement here. Google Keep, Google Now and Google Chrome have the beautiful simplicity like as you said and the Play Store is entering in the same way.

  • Christopher Orr

    Are the "dots" in the action bar here the same as those in the previous APK? Or are they really different per-user in order to help identify people who leak screenshots?

    Also, interesting that the cards at the bottom have the three dots -- a design that Google Now just moved away from; they now use the (i) icon instead, I think.

    • http://twitter.com/navjotbatra Navjot

      the (i) icon serves a different purpose.

      • Christopher Orr

        Not necessarily; each card could have expanded UI below similar to Google Now (e.g. preferences like "is this app of interest?", "is this category of interest?").

        • http://twitter.com/navjotbatra Navjot

          The menu here includes things like "install/uninstall" though, if IIRC from the teardown. That wouldn't work with the drop down.

    • http://www.facebook.com/H31Vry5 Heon Jun Park

      For owners with Android phones without hardware keys the top one is for menu... And the bottom ones are "menu" as in it is a button for showing options

    • XBIRDIE98

      The dots are the same as far a I can tell. The reason for the different look is that the YouTuber has what I suspect is a physically smaller screen - probably a Motorola Droid RAZR M - than the device used by Android Police/Droid Life to get the screenshots.

      • fodawim

        Actually the action bar pattern is somewhat different. White is old, black is new.


        • XBIRDIE98

          What I meant is that the new pattern is a scaled/cropped version of the pattern we saw previously, so as to fit the smaller screen.

          • fodawim

            No, if you look the pattern is a new pattern, it looks similar but it is indeed different. (I scaled the pattern down to match the width of this one.)

            Most likely for internal build tracking.

          • XBIRDIE98

            Cool! Thanks for the explanation. Sorry about the misunderstanding.

  • https://twitter.com/#!/psycho_maniac_ psychomaniac189

    next up/ a formally employer to YouTube. LOL

  • Layman76

    What in God's name is on the Google Play Store icon? Looks like the Play symbol in a food bowl.

    • Christopher Orr

      As mentioned in the third paragraph of the article, it's a reference to dogfooding.

      • Layman76

        Oh... wow... I am an idiot.

    • http://twitter.com/wade_county John P

      next time read the article

  • Chris Webster

    No Eileen!!! Argh! Its terrible when you actually know the name. Such a great host for AAA.

    • http://widescreen.org OAR_John

      She might be going back there now. You never know.

  • Christopher Mason

    I knew it! Google let's their employees leak stuff to get people hyped.

  • Dominic Powell

    I don't know Ron, I actually like the evolution of the action bar. Developers need to know that they can expand the idea of the action bar and move beyond it. I like the pixely, design when viewed on a computer (I haven't seen it on my phone yet). It's neat and different. maybe its not perfect. But I like that it is not static.

  • mechapathy

    I miss Eileen on AAA. Gina's great, though.

  • Trevor Hanson

    4g lte?

  • http://www.facebook.com/itaregarrute Itaré Victor Galvêas Garrute

    its incredible!

  • http://ootpapps.com/ Out of the Park Apps

    Hmm interesting, form increase and function increase?

  • odemata

    Would be cool if they added hardware. I would love to be able to order my next Nexus device from my phone or a accessory.

  • Mancubus99

    Hrm.. look at the 4G LTE logo and then the soft keys. AFAIK the only devices to use those kind of soft keys are Nexii. In the current build of JB, there is no LTE logo so could this be also a leak of Key Lime Pie?

    • Metroview

      Or it could be from a Motorola phone, as AFAIK they are the only phones that have that 4G LTE logo.

      • http://twitter.com/navjotbatra Navjot

        But I don't think moto uses those softkey icons.

    • Scott

      It's a motorola phone.

    • http://www.androidheadlines.com/ Alexander Maxham

      wrong. Motorola's new Razr's have softkeys.

      • http://twitter.com/navjotbatra Navjot

        But the razr's softkeys do not look like that.

        • http://www.androidheadlines.com/ Alexander Maxham

          never heard of flashing?

          • http://twitter.com/navjotbatra Navjot

            AOSP ROMs don't have the Verizon 4g symbol.

          • http://www.androidheadlines.com/ Alexander Maxham

            You don't need to flash ROMs to change your softkeys.

        • XBIRDIE98

          Recent updates have eliminated most of the Motorola theaming from the phone - the softkeys look stock when not on the homescreen.

    • mechapathy

      She makes a surprise return to All About Android in episode 100, where she says she's using a Razr M at 58:42. So whoever is downvoting people saying it's a Moto phone can stop it.


  • http://twitter.com/trickedoutdavid David Margolin

    why are you hating so much on the action bar? I actually like it... alot :)

    • http://www.facebook.com/babywarez Gerardo Sarabia Molina

      It's horrible and doesn't fit the Android design guidelines.

  • JonJJon

    I'm liking this design, clean and easily navigable layout by the looks of it. I wonder if there will be any other app redesign surprises at Google I/O of whether it will just be the Play Store app. Looking forward to this pushing to my Nexus 4, however it's a shame there is still no indication anywhere of a nice list of purchased apps (paid not free) being present in the app or on the website, ah well.

    • http://www.facebook.com/babywarez Gerardo Sarabia Molina


      I hope so.

      • JonJJon

        Navigation is indeed the main one I hope for a refresh on. I also want some of the useful Gmail features and look to turn up in the stock Android Email app too.

  • GazaIan

    I want this in my phone. (But you can keep the action bar).

  • Matthew Merrick

    I like the design but hate the colors. I really don't like white/bright colors/pastel UIs. Holo Dark is must visually appealing UI ever made, IMHO.

  • Michael Fontenot

    I may be alone in this but as excited as I am for every new Google related update, I actually rather like the current pay store app

  • PINJ

    Absolutely Disgusting

  • http://youtube.com/user/CurelessSyn CurelessSynergy

    I thought the dot pattern had a possibility of being some hidden message from Google, as they like to include things like that. The dot pattern is here: http://i.imgur.com/qsKGQke.png
    My initial thought was braille, so I decided I'd try and input it all into a translator (http://www.translatum.gr/converter/braille.htm) though it doesn't work because if I go by the translator's displayed way of 2 x 3 rectangles with the dots, there's nothing that matches up with the first set of 2 x 3. And 2 x 2 reveals nothing but gibberish, the first line is: fcfdcfdcddcd. Anyone care to help out?

  • http://www.facebook.com/jasonlwright Jason Leslie Wright

    That same pattern shows up at the top of the Google Play store on my Vizio Co-star. It looks terrible.

  • http://www.facebook.com/Tyler.James.Kirwan Tyler Kirwan

    I'm glad they changed it. The Play Store needs a facelift. http://www.AndroidAppsForWork.com

  • CJ456

    Its just plain annoying that all of these features are only available it the states, I just don't understand we live in 2013.I bet that the first people to get to other countries (not only Europe for all that's good) will have a huge success, pretty much the only way to get digital music and movies or TV shows is through piracy (which I hate) I'm glad Netflix is there to save the day, but what about music?

    • Melissa Peterson

      It's the exact same thing apple had to go through. Their stuff wasn't suddenly available everywhere at once either. They had to build up and then out.

  • http://www.facebook.com/Samurai89 Daniel Harris

    What happened to the boxes interface? Hopefully they didn't get rid of it.

  • Thomas

    Is that three battery indicators?

    • David Z

      I think the 58 is the temperature.

  • Axel594

    The first thing I thought when I saw the dots in the action bar, was the back of my Nexus 4 and the original Nexus live wallpaper.

  • Wayne Martin

    it kind of sucks, very dull and lifeless

  • Melissa Peterson

    Apart from the action bar, which is probably a dummy/stand-in, I think this looks really nice and am looking forward to seeing it go live.

  • Jens Christensen

    Well, in Denmark we still get only apps and games, so this means fuck all to me :)

  • didibus

    I`m glad they finally separated Games from Apps. I understand on a technical level, they are both apps, but at an abstract level, and the one most users will be thinking in when visiting the store, they are different.

    At least I hope they did. I would like to see Top Paid Apps, contain all apps except games.

  • bobbylee Budde

    Lets get a leak build please lol

  • someone755

    The day everything went wrong. ;-;