After announcing yesterday that Google Reader as a platform would be going the way of the dodo on July 1st, it appears Google has already started pulling the necessary plugs: the official Reader app has been removed from the Play Store. While you will still be able to see the Reader app on the Play Store if you've got it installed on one of your devices, open up an incognito window in Chrome, and you'll be directed to the generic 404 page when you attempt to load the URL.
[Update: Play Store Pre-Registration] Google Announces Allo, A Smart Messaging App Based On Your Phone Number
Evleaks Says HTC Is Building Two Nexuses - M1 And S1 - And We Think They're Codenamed Marlin And Sailfish
PSA: The Google Dialer Works With Many Non-Nexus Phones Now [Update: Not Anymore]