Samsung has been babbling about its Unicorn Apocalypse game for a while now. Turns out that it's not only a real thing, but it's actually in the Play Store. It also appears to be pretty crappy judging by the two-star rating. Ouch.

If you're not familiar with Unicorn Apocalypse, then you must've missed Samsung's campaign with famed director Tim Burton where the company teased it. Watch the videos above to get up to speed.

While it originally seemed like the game was purely vapor and made specifically for marketing purposes, it was actually the winner of a contest held by Samsung in collaboration with Gamespot. The creator of UA, Liquid Gamewords, wooed Sammy in all the right ways to take home the $25,000 prize. Good for them, except the bulk of the reviews in the Play Store are claiming this is nothing more than a rip off of Adult Swim's Robot Unicorn Attack. Combine that with the slew of reviewers saying the game basically doesn't work, and you have an explanation for the two-star rating.

Not cool, Samsung.

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The game's free for those who would like to give it a shot for themselves.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Chronus719

    Basically a bad clone of Robot Unicorn Attack.

    • Samuel Hart

      That's the point D:

      Has nobody else noticed the joke?!

      • xsirxx

        I dont get it? Is this an Apple joke? Are they actually saying they ripped off Apple? If so I dont agree with them.

  • http://www.facebook.com/KofiAA Friday Appiah

    Quick question, didn't Samsung know about robot unicorn attack before giving $25K to some copycats who couldn't even be bothered to make the game look a bit attractive?!

  • ProductFRED

    They made it for a contest to win money. I'm not sure if they knew it would actually be released by Samsung as a real-life counterpart to a fictional, ad-world game. It still looks pretty badass.

  • mauric

    Can't install it on my Galaxy S3, great job!

    • http://twitter.com/NothAU Tony

      You using a custom rom?

      • http://www.facebook.com/profile.php?id=1745689461 Hal Motley

        Android Open Kang Project?

        • Vu Viet Anh

          would be ironic if you can't run a unicorn themed game on AOKP...

          • Tomi Golob

            Haha I thought the same thing !

    • hyperbolic

      The question is, why on earth you are trying to install this game ?!

  • cy_n_ic

    Glitter was the only original idea. And was shot down on a national commercial lulz

  • Dipish

    Look at my horse, my horse is amazing! (c)

    • Vu Viet Anh


  • xspirits

    This app is incompatible with all of your devices,
    Or with anything, sorry we just wasted $25,000 to a useless copycat.

    • Tomi Golob


    • xspirits

      I'm fine with downvote, as far as you share your opinion no?

  • http://www.facebook.com/profile.php?id=1745689461 Hal Motley

    The only unicorn on Android that is really worth anything to me is the mascot of the Android Open Kang Project.

  • http://www.facebook.com/profile.php?id=100000003999549 Mike Harris

    I don't know why so many people assume unicorns can shoot rainbows out of their horns. That is such a myth, and it needs to stop being perpetuated.

  • http://www.facebook.com/profile.php?id=1559995258 Alec Smith

    Samsung copying? Psh good chance getting Samsung fan boys to admit they would ever do such a thing.

  • http://www.facebook.com/profile.php?id=1745689461 Hal Motley

    Checked and it doesn't work in my country. I'm in the UK, we are not that exotic...