While Samsung often does do advertising right, I still don't really get what this Richie Rich-esque teaser trailer series for the Galaxy S IV is all about. Part 1 was unveiled last week, and today we've been treated to the second installment of A Boy Named Jeremy and a Cardboard Box That Says 'Unpacked' On It.

I'm guessing Jeremy and his mystical, light-producing parcel will be part of the official Galaxy S IV unveiling in New York later this week, and that there will be antics involved.

Oh, and the phone is apparently Jeremy's favorite color. One can only assume it's that classic Madeira Red his chauffeured Rolls Royce Phantom is sporting (I believe it's a standard wheelbase model). The real question for me, though: will the phone come with a matching set of 21" chromed alloys? Samsung, I wait with bated breath.


David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • Anon
  • Google News reader

    Have you seen what is inside of the box? No? Me neither. And that's the point.

  • http://www.facebook.com/HenriqueMelissopoulos Henrique Melissopoulos

    It will be a golden phone for sure.

  • Mauro D’Amico

    Oreo is a hint, isn't it? I mean look at the latest leaks. Those were Black in the front, and white in the back.

    • Paul

      exactly. Black and/or White.

    • RajivSK

      The oreo's were definitely a hint. I think the breaking of the oreo might even have been some kind of analogy.. Wouldn't know what though but it just felt too out of place to be random

  • Brian Dortch

    could these bad ads, be a joke on say apple not being able to keep their new phone under wraps. I mean last year at iphone 5 release, there was nothing to there that people already didn't know

    im reaching here but the bad otherwise seems rather pointless

  • Paul

    He was holding an oreo though. Black oreo with white filling. Indicates it'll come in Black or White. Depends on if he likes the cookie or the cream.

  • Dave

    It's going to come in black or white. That's what I got out of it anyway

  • Dave

    The first hint was the curtains. They were black and white stripes. Then the cookie

  • http://twitter.com/Vizualize a.d.AM

    For reals....

    • squiddy20

      So much win!

  • http://twitter.com/DigitalParlay Digital Parlay

    You've all hit upon the B/W...totally odd that the kid has lux plantation shutters in front of his desk and then horizontal B/W curtains on the side window. Also the Oreos, B/W tile, the box is B/W, and the chauffeur/butler is named Benson is white...well anyhow...THESE COMMERCIALS SUCK. Everything is horrible - the writing, acting, storyline (assuming there is one), and the whole premise behind it all. I hope this is UGC and produced for under $1K, otherwise someone's laughing all the way to the bank.

  • zviki

    Well,has anyone seen Chinese leak picture? S4 have black front and white back(with dots)

  • John O’Connor

    Since nobody is saying it and we have this whole B/Dub motif going, could it be that this will be released as the Samsung Galaxy Cow? complete with spots?

    To be honest, I would much prefer if they just did something out of the ordinary like flexible polymers/body/screen or if you are going to keep it plastic why not just make it transparent plastic for a change?!

    • Freak4Dell

      If it helps, I'm sure it will be as big as a cow.

  • http://www.facebook.com/bella.pease.75 Bella Pease

    Jeremy is getting high off the plastic fumes coming from the GS4..

  • http://twitter.com/mschierbecker Mark Schierbecker

    Oreos were at SXSW. Coincidence?

  • Sootie

    Glad I wasnt the only car nerd who spotted the phantom man those adds are irritating though