26
Feb
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There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.

The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments. The video finishes by showing that, after running through plumes of colored powder and revelry, you can simply rinse the phone clean – after all, it's waterproof.

For those interested, Sony has also offered an entertaining "alternate view" (b roll) shot using the Xperia Z and ZL by Director of Photography Brendan Galvin, reminding viewers about Sony's Exmor RS sensors, "the world's first image sensor with HDR video for smartphones."

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Paul Combs

    Nice to see Sony starting to market the Xperia Z. I have always been a fan of Sony products.

    Now if only they would announce a US release date for the Z. I really want one.

  • Mushdagrt

    Although id be much more excited about a u.s. release date the commercial was excellent ...

    • http://www.androidpolice.com/ Artem Russakovskii

      Indeed. I don't usually applaud when commercials end, but I did after watching this one.

      (Not really, but I wanted to dig up my old Walkman and hug it)

  • paco

    Sony is doing things right, I see a bright future for him if they continue to make great phones and giving sources to the community.

    In fact, if they release the 6" rumored phone with the habitual sony cameras, waterproof, etc it will be my replacement for the note 2

    • Paul

      Yeah. I love my Note II but Sony has a special place in my heart since I learned how cool their mobile division is (not sure about 'corporate') but their mobile division contributing the most code to AOSP and hooking Cyanogenmod's team with drivers and unlocking info for their phones, etc. makes them real slick. They deserve a shot at dethroning Samsung, or at least gaining a few steps up the ladder. I actually got my wife the Sony Xperia TL in an attempt to get her to like Sony Android phones (but sadly the battery life isn't working out too well and non-replaceable battery frustrates her and she doesn't like all the buttons on one side).

  • http://www.basatne.com/ Basatne Electronics

    Great looking commercial, great looking smartphone.