21
Feb
2013-02-21_10h50_53

While LG has started to make its way back into the hearts and minds of the average consumer with the impressive Optimus G Pro, and its sexier cousin the Nexus 4, the company still has other market segments to worry about. This is where things like the F-series comes in handy. Today the Optimus F5 and Optimus F7 were announced and, like their keyboard-dwelling namesakes, will probably be something we're aware of, but rarely pay too much attention to, despite their usefulness.

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lgfseries lgfseries2

Here are the specs of the higher-end F7:

• Operating System: Android Jelly Bean 4.1.2
• Processor: 1.5 GHz Dual-Core
• Display: 4.7-inch True HD IPS (312 ppi)
• Size: 131.7 x 68.2 x 9.6mm
• Memory: 8 GB / 2 GB RAM / microSD (up to 32GB)
• Camera: 8.0 MP AF / 1.3 MP
• Battery: 2,540mAh

Aside from the dual-core processor and smaller amount of storage built in, this handset doesn't actually differ that much from the Optimus G. Which is strange, but sure, why not? We've seen weirder things. While we'd be hesitant to call this "mid-range", it's clearly intended to occupy a slot just slightly below the company's main flagship.

The F5, however, is much more decidedly middle-of-the-road:

• Operating System: Android Jelly Bean 4.1.2
• Processor: 1.2 GHz Dual-Core
• Display: 4.3-inch IPS (256 ppi)
• Size: 126.0 x 64.5 x 9.3mm
• Memory: 8 GB / 1 GB RAM / microSD (up to 32GB)
• Camera: 5.0 MP AF / 1.3 MP
• Battery: 2,150mAh

For those who don't want to do the math themselves, the resolution of that "256 ppi" display is 960x540, or qHD. Why LG has decided to opt for ppi instead of actual resolution, we're not sure but, to be fair, ppi is where the real competition seems to be these days anyway. That one oddity aside, the 5MP camera, sub-300 ppi and dual-core processor means this device isn't targeted towards the spec nerds in the audience, but may could still find a comfortable home with a discerning yet contented customer.

Of course, the F5 will launch in Q2 in Europe, with the F7 following shortly thereafter in "select markets." While these handsets may be scraping their way into the lower echelon of "high-end" with the current set of specs, it could easily be a much different race in a few months when the HTC One is out, and the GS4 and possibly even a new Nexus have been announced.

LG AIMING TO INCREASE 4G LTE FOOTPRINT WITH NEW OPTIMUS F SERIES
Two New Devices Deliver Fast 4G LTE Speeds and Advanced Features for the Masses

SEOUL, Feb. 21, 2013 – LG is expanding its solid 4G LTE presence with the introduc-tion of its new Optimus F Series at Mobile World Congress (MWC) in Barcelona. With LG’s industry-leading LTE technologies, the Optimus F Series is designed to bring a premium user experience and the speed of 4G LTE to a mass audience. Two devices -- Optimus F5 and Optimus F7 -- will make their global debut at the show.

The Optimus F5 is a 4G LTE smartphone with a 4.3-inch IPS display running on a 1.2GHz Dual-Core processor and largest-in-class 2,150mAh battery while the Optimus F7 offers a 4.7-inch True HD IPS display and a 1.5GHz Dual-Core processor powered by a large capacity 2,540mAh battery for long lasting performance. Both devices will be available with the latest Android Jelly Bean 4.1.2 OS and will include advanced UX features such as the upgraded QSlide and Live Zooming, previously only available in LG’s premium devices.

The upgraded QSlide allows users to open two apps at the same time, both in full screen mode. Users can change the size, position and transparency of QSlide apps according to their preferences. Functions now compatible with QSlide include video, browser, memo, calendar and calculator. Live Zooming, previously only seen in the Optimus G, is now standard in the Optimus F5 and Optimus F7. Live Zooming allows the user to zoom into a specific area while watching a video. Additional features included in both Optimus F Series devices are QuickMemo, QTranslator, Video Wiz, Safety Care and much more.

“LG continues to lead the industry with 4G LTE innovation and the Optimus F Series, a well-balanced an well-equipped 4G LTE smartphone for the mass market, embodies the best of our broad LTE patent portfolio and innovative UX features,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “With adoption of LTE expected to explode in 2013, we are sending a clear message to con-sumers with the Optimus F Series that LTE isn’t just for heavy content users and techies anymore. It’s for everyone.”

The worldwide rollout of the Optimus F5 will begin in the second quarter in Europe, followed soon by the Optimus F7 in selected markets. Exact timing and pricing will be announced at a later date.

Optimus F5 Key Specifications:
• Operating System: Android Jelly Bean 4.1.2
• Processor: 1.2 GHz Dual-Core
• Display: 4.3-inch IPS (256 ppi)
• Size: 126.0 x 64.5 x 9.3mm
• Memory: 8 GB / 1 GB RAM / microSD (up to 32GB)
• Camera: 5.0 MP AF / 1.3 MP
• Battery: 2,150mAh

Optimus F7 Key Specifications:
• Operating System: Android Jelly Bean 4.1.2
• Processor: 1.5 GHz Dual-Core
• Display: 4.7-inch True HD IPS (312 ppi)
• Size: 131.7 x 68.2 x 9.6mm
• Memory: 8 GB / 2 GB RAM / microSD (up to 32GB)
• Camera: 8.0 MP AF / 1.3 MP
• Battery: 2,540mAh

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • TY

    Looks like LG is bumping up the battery capacity of their phones, which is a good thing. Take a look at the G Pro, and these phones. I hope that others will follow this trend:)

    • kenjab

      Agreed. My wife, whom I'd peg as a solid moderate user of her phone, has the L9 and gets great battery life, able to go 2 full days between charges. As a budget phone, I'm actually quite impressed with it overall.

  • thistimearound

    Not to be picky, but the OG's 13mp camera, 32gb internal, and quad-core are all vastly better than the F7. The article kind of implies that it's just a hair behind. Granted, the F7 has Jellybean, so it's probably better anyway...

  • TylerChappell

    I wonder why they chose those names? F7 for the 4.7" screen maybe? Why not name the other one then the F3 for its 4.3" screen? Or do simple rounding, rename the F7 to the F5, and the F5 to the F4.

  • http://www.facebook.com/RobJohnson90 Rob Johnson

    "The F5, however, is much more decidedly middle-of-the-road:

    • Operating System: Android Jelly Bean 4.1.2
    • Processor: 1.2 GHz Dual-Core
    • Display: 4.3-inch IPS (256 ppi)
    • Size: 126.0 x 64.5 x 9.3mm
    • Memory: 8 GB / 1 GB RAM / microSD (up to 32GB)
    • Camera: 5.0 MP AF / 1.3 MP
    • Battery: 2,150mAh"

    If the UK price is cheap enough, I'll buy it.

  • PINJ

    Since The F7 Has One X Specs Does It Mean That The One X Is Mid-range?

    • Sabhe Sandhu

      lol your sentence remind of 'philosoraptor'

  • http://codytoombs.wordpress.com/ Cody Toombs

    Every time I saw F5, I just kept thinking Refresh. I just had a flashback to my days on Woot trying to score a Bandolier of Carrots

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