Little T-Mobile already has a reputation for being the carrier for budget-conscious consumers, but it's taking things even further with the new GoSmart service. The plans are cheap, and there are no annual contracts to worry about. Service starts at $30 per month and customers get access to the full T-Mobile network. It sounds like a solid deal if you can get past the contrived marketing lingo that would insult the intelligence of a third-grader.


Like other pre-paid brands, you can plug in a compatible phone that you already own, or buy one from GoSmart. There is a $49 Alcatel dumbphone, and a $99 ZTE device running an ancient version of Android. Neither of these are very good options. If all you need is a SIM card, however, the activation kit is just $8.

As for the plans, GoSmart's angle is that it's "time for FreeDUM in wireless." No "DUM caps" and no "DUM overages." Ugh... it's not that I disagree with the sentiment, it's just that I die a little inside reading that. Is that how the kids spell these days? Setting aside the slogan that I hope someone is fired over, there are three tiers for the GoSmart plans. That $30 deal is only for unlimited calls and texts. Bump it up to $35, and you can get unlimited calls, texts, and 2G data. Big spenders willing to shell out $45 each month will get unlimited talk, text, and sort-of-unlimited 3G data. That $45 plan, while listed as unlimited, is actually capped if you check out the GoSmart site. It comes with 5GB of 3G data, which is then throttled down to 2G. It also sounds like T-Mobile is drawing a distinction between its "4G" HSPA+ service, and the speeds offered by GoSmart.

GoSmart might be just the solution for a subset of users, but it's definitely positioned down-market from T-Mobile's regular pre-paid service. Those plans start at $50 for 100MB of 4G data. Check out the GoSmart site if you want to price it out. Full PR below:

GoSmart Mobile Launches Nationwide No-Contract Wireless Service

for Budget-Conscious Consumers

Unlimited Plans Starting at $30 per month – Without “DUM” Hidden Fees or Annual Contracts

BELLEVUE, Wash. — Feb. 19, 2013 – It is time for FreeDUM in wireless.

GoSmart Mobile today announced the nationwide launch of its no annual contract wireless service for budget-conscious consumers, ending the era of DUM™ hidden fees, roaming charges and overly complicated annual contracts. GoSmart, a new brand from T-Mobile USA, offers affordable, no annual contract plans on a reliable nationwide network starting at just $30 per month.

With GoSmart, wireless customers get what they need – great savings and flexibility without the hassle. For example, customers have the choice of purchasing an inexpensive SIM kit to use in their own compatible mobile phone or they can buy a low-priced GoSmart phone. In addition, all GoSmart services are offered without limits. No DUM caps. No DUM overages. Just a very affordable service for calling, texting and Web surfing.

GoSmart is available online at www.GoSmartMobile.com and at thousands of dealer stores across the nation.

“You don’t need food bigger than your face, and you don’t need mobile phone plans that charge you more than you can afford for services you don’t want or need,” said Doug Chartier, senior vice president of marketing for GoSmart. “GoSmart is one of the simplest, most budget-friendly options in wireless, with unlimited plans on a reliable nationwide network starting at $30 per month.”

GoSmart’s launch comes as the no annual contract market continues to grow at a steady pace, fueled by cost-conscious consumers looking to reduce what they spend each year for wireless  service. The number of no annual contract customers in the United States is expected to reach 80 million by the end of 2013 and grow an average of 7.4 percent per year until 2016, according to a report from market research firm IDC.[i]

"The influx of data services, coupled with the traditional flexibility and value of no contract plans, has considerably increased consumer interest in the no annual contract wireless market" said John Weber, Associate Research Analyst at IDC. "Customers often look for unlimited service plans on a robust network, while simultaneously limiting monthly wireless expenses. GoSmart represents a viable option for consumers to consider."

Pricing and Availability

GoSmart offers three simple plans with no annual contract:

  • $30/mo. Unlimited Talk and Text
  • $35/mo. Unlimited Talk, Text, Web
  • $45/mo. Unlimited Talk, Text, High Speed Web (3G)ii

A GoSmart Mobile SIM kit, which can be used with any compatible GSM phone, costs $8. If customers want GoSmart branded devices, there are two options currently available for less than $100. 

In addition, GoSmart customers can add unlimited international texting to more than 200 countries for just $5 per month, unlimited international texting to more than 200 countries and unlimited landline calling to 50 countries for just $10 per month.

[GoSmart Mobile]

Ryan Whitwam
Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as few would.

He's the author of a sci-fi novel called The Crooked City, which is available on Amazon and Google Play. http://goo.gl/WQIXBM

  • http://www.facebook.com/GVizzle Gabor Visnovits

    Hmmm, this is really enticing. A little bummed that there's no 4g service available for the plans though. One thing I don't like is the $35 dollar plan, you only get 2gb of allowance on 2g speeds. It'll just be worth going up to the $45 plan just for the somewhat speed increase.

    • ProductFRED

      If you pay $45 a month on Straight Talk for a T-Mobile SIM, you get 4G speeds.

      • David Hart

        Exactly what I've done with my Nexus 4!

      • Chahk Noir

        What's Straight Talk's limit on their "unlimited" data?

  • GazaIan

    This made me lose a little faith in T-Mobile. But, they're rolling out LTE, so who cares.

    Is their non high speed Internet just 3G? Or worse?

    • http://www.facebook.com/profile.php?id=100000003999549 Mike Harris

      If you read the article, you'll see that the non-"high-speed web" is 2G. Their "high-speed web" is 3G. What a joke.

      • GazaIan

        Sucks ass, but for $30 to $45 a month, you get what you pay for.

  • http://www.facebook.com/Dustin.aka.D Dustin Allen

    ...but still DUM throttling

  • mgamerz

    I'd sure love to timewarp back to the 90s with those 2G speeds!

    • Jaymoon

      Just sign up for Sprint 3G service then.

      • bluevoodo


  • spydie

    Actually the $50 Tmobile pre-paid plan has just jumped from 100 mb of 4G data to 500 mb (1/2 gb) of 4G (that's the plan I have and can verify it just changed this month). But.. and that's a big BUT... the better buy is Straight Talk with unlimited 4G data for $45/mo... and if you don't need that much data (I actually only use less than 200 mb a month, so the 100 mb cap at 4G with Tmobile always put me onto 2G for like a week before my renewal), then the Simple Mobile plan for $40/mo gets you 250 mb of 4G data before throttling you to 2g

    • mgamerz

      I thought they throttled after like 4GB?

    • http://twitter.com/MysteryMannnnn Mystery Man

      ... uhh its still 100mb. I just checked on the website and when I went to select my plan 2 days ago it was still 100mb.

  • Dipish

    Still way more expensive than in Europe and Russia

  • Brian Duncan

    Tried this a month ago with the 45$/mth plan. They throttle 4g (HSPA+) speeds to 1MB down, I was so disappointed.

    • mat jonson

      if one use smart phone for showoff only and do lots of talk & text then one can use gosmart plans otherwise T-mobile Monthly 4G is still good.
      unlimited 4G data is unmatchable

  • FrillArtist

    Not good enough. $45 should be unlimited 4G data not 3G.

  • http://pixelsw.im/ Steve Heinrich

    Am I the only one that noticed the coverage map? I thought it was T-Mobile's network? Can anyone explain this? See image for what I mean...

    • http://www.facebook.com/profile.php?id=100000003999549 Mike Harris

      Wow, that makes no sense.

  • mat jonson

    Very cool dude, I cannot wait until you get to share your next input. You share awesome information! Keep up the good work that I cherish beyond words….

  • mat jonson

    one can became dealer with GoSmart Mobile http://www.pccwireless.com/gosmart-wireless-store.aspx

  • mat jonson

    it is cheap but if you look closely you'll find the trick
    $30 plan is good only for taking
    $35 plan has some data transfer feature but limited
    its only $45 plan were you get the stuff
    others company plans also starts from $45 to $50


  • chad

    Sign up on solavei.com/chadmagic get unlimted talk text and 4g web for 49dollers a month.