Greetings from New York! I’m here at HTC’s press event checking out the HTC One. Yes, that’s just the HTC One, the phone previously known as the M7 is all grown up and sporting the plainest version of HTC's "One" branding yet (which we are totally in favor of - Hopefully the carriers leave it alone).

But who cares about the name, what is the actual device like? We'll I've had a limited amount of time with it, but so far I like it.



HTC is touting an all-aluminum, no-gap construction, and in person it's very nice. You can't get an exact feel for how it is to hold because they've got them anchored down to the tables, but it seems like it's very well constructed. It's surprisingly light, even with the tether attached to it. The antenna is integrated into the aluminum body, so, other than a few small slits of plastic on the back, it's entirely metal. There's no need for plastic windows. The aluminum has a smooth finish, but it didn't seem too slippery. It's a great change of pace from the usual plastic.


I really prefer the black version to the silver. Between the speakers, camera, and sensor cluster, the front of this phone is a little too busy for my taste. The black version does a decent job of hiding all that stuff, while the silver version only serves to bring attention to them. The black version also blends in a little more with the black screen bezel, giving it a more minimal look. Either one looks great in person, I just prefer the obelisk look.

Hands-On Video

Here's my attempt at a hands on video. HTC set up the worst possible environment. It's really dark and really loud.

The Screen


The 4.7-inch, 1080p panel on the HTC One is very similar to the one the Droid DNA, which is a very good thing - these pixels will give reality a run for its money. It looks worlds better than a standard issue 720p display, and is nothing short of the most beautiful LCD ever created for anything. Everything is bright and vivid, and you will never, ever see a pixel. David took issue with the Droid DNA outdoor performance, so we’ll have to see what that is like once we get one in for review. HTC would not let me take one outside. I asked.

The Speakers


HTC has been on quite an audio kick since acquiring Beats Audio in 2011, and with the One, they are turning things up to eleven another notch. The top and bottom bezel of the phone is adorned with a pair of giant speaker grills. That's right, speakers, aimed at your ears - two of them, in fact. The amount of common sense on display here is impressive. It’s great to see a manufacturer step away from the photocopy machine and do something no one else is doing. I will never understand why all other phones insist on aiming the speaker away from me.

The speakers themselves sound great. It’s the best non-headphone audio you’ll hear from a smartphone. They’re loud, clear, and pointed at you - it's a great combination. You aren’t going to want to pump dubstep out of these all day or anything, but you’ll definitely be happy watching YouTube clips or listening to the chirps and squawks of Angry Birds (I am not a gamer). If you’re more into headphones, HTC’s usual (read: excellent) headphone amp is along for the ride, too.

The HTC "Button"


Yes, it’s real, and yes, HTC are out of their minds. This button cluster is a mess. Smack in the middle of the back and home buttons is an HTC logo. It's not actually a button at all, it doesn't do anything. It's just there for branding purposes. That means we are only down to two buttons.

HTC’s “Our branding is more important than your usability” mentality means the Home button has been kicked to the right. "How do you get to recent apps, then?" you're asking. You have to double tap on the home button. It's weird, and I guess you'll eventually get used to it, but it’s a really bad design decision. They really couldn't find anywhere else to stick their logo?


Long pressing on Home will open Google Search, (not Google Now). As far as I can tell, there's no way to get to Google Now cards from the system buttons. In addition to the home button craziness, I spotted an option to set long press Back to Menu.

HTC Sense 5.0

Sense is now up to version 5.0. They've taken the first home screen panel and turned it into a Windows Phone-inspired news reader called "Blink Feed." It will read news and pull in stuff from Twitter and Facebook. I don't really get why this is a home screen and not an app.


Aesthetically, HTC has toned down the gaudy, gradient-filled look of Sense 4, for something that looks almost minimalist in comparison. There are still a few gradients, but they are used sparingly, and in general, everything seems a lot flatter. It’s certainly better looking than its predecessor.

The highlight color has switched from green to blue, but HTC still kept their trademark green color on things like the icons and battery.


The text has a very tall, condensed design that gives the feeling that everything has been squished together. It’s like they took a normal OS and put it in a vise for a few turns. I don’t really like it, just because text’s primary purpose is to be readable, and no text on any other digital device I own looks like this. Why have a big, beautiful screen and then act like you can't afford the space for lettering of a proper width?

HTC has this crazy picture feature called "Zoe" which will automatically add a soundtrack and image effects to your pictures and videos. As you can see from the video, it mostly functions as an audio/video blender. It seems to turn out bizarre, disjointed footage of unrelated items. I don't get it.


So, on the plus side, awesome build quality, speakers, and screen, and on the negative side, a crazy button layout, and some questionable software decisions.

I really like the direction HTC is going in - no one is building premium phones, and this feels like one. I just wish they would leave the buttons alone. Only having two is just crazy, and it sends the message that they cared more about logo placement than usability. It's a shame, really.

I only had a limited time to play with the HTC One, so for a more in depth look, we'll just have to wait for a review unit. HTC says the One should be out in late March. Are you interested?

Ron Amadeo
Ron loves everything related to technology, design, and Google. He always wants to talk about "the big picture" and what's next for Android, and he's not afraid to get knee-deep in an APK for some details. Expect a good eye for detail, lots of research, and some lamenting about how something isn't designed well enough.
  • Bob G


  • vincchan

    Power button on top, shit.

    No multitasking button, shit.

    Non-software button, shit.

    HTC logo slapped onto your face, shit.

    Sexy hardware, though.

    • http://jordanhotmann.com/ Jordan Hotmann

      Agree...Used a buddy's One X with the top power button. On a phone that size reaching for the power button is not an easy feat if you're holding it at the bottom. The button layout is complete crap, not sure how that one was ever approved.

    • br_hermon

      Honestly I think Samsung nailed it with the Galaxy Nexus in terms of button placement at least for a right handed person. The power button on the right, volume rocker on the left and centered micro USB on the bottom. I wish every phone would follow that layout. (Though I do give HTC credit for stereo, front facing speakers)

      • squiddy20

        I'm left handed and the button placement works well for me. Better than reaching all the way to the top of the phone just to turn it on/off.

      • Alexey B

        Completely agree on the Nexus... perfect button placement plus head phone jack on the bottom (phone is still usable in my car when I want to charge and Audio out at the same time)...

        • didibus

          Ya, the Nexus 4 buttons are perfect, except for the headphone jack which should be at the bottom.

      • Ivan Myring

        Yes! The button placement on the galaxy nexus and nexus 4 is perfect for me. They are in the exact right places

      • http://www.facebook.com/yewfonglim Yew Fong Lim

        I think you just described the same button layout as iPhone 5...

        • http://codytoombs.wordpress.com/ Cody Toombs

          All iPhones (including the 5) put the power button on the top near the right side. He means putting the power button on the right side near the top.

    • mauric

      If the logo was actually a button, it would have been genious.

      • IncCo

        more like, "it would have made sense".. Now its just dumb as fuck.

        • http://www.facebook.com/vivecuervo7 Isaac Dedini

          I see what you did there

      • http://twitter.com/IAmDJLNX dj.LNX


    • HellG

      No SD-Card slot, shit

      • MeCampbell30

        Removable batteries and SD cards are things of the past. Sorry.

        • http://twitter.com/IAmDJLNX dj.LNX

          Unless 64gb & a 3000mah battery are going to be the "New Minimum" it's stupid that those are things of the past.

    • itsgonnalast

      Making matters worse, as Ron says: "As far as I can tell, there's no way to get to Google Now cards from the system buttons"


      • Luis Reynaldo Corcino

        On another blog i read, it said that you could go to Google Now long pressing the Menu Button.

      • user

        The review is wrong. Holding the home button takes you straight to Google Now.

    • user

      I had a GS3 as well as a HTC one X and the side power button was a pain in the arse, it's a stupid dumb ass place to put a power off switch, right where you hold the phone. I have the HTC One now and the double tap for the multi tasking is a nice refreshing change, works fine, and as for the logo in your face? You predominantly look towards the top of a phone so having it at the bottom is better, more subtle.

      The One is simply the best phone I have ever owned or used.

  • http://www.facebook.com/ShitizGarg Shitiz Garg

    All they needed was to have software buttons and I would've thrown my nexus 4 out the window.

    • Ivan Myring

      Really? I saw an Xperia z in a shop and frankly, full HD displays make very little difference. I would rather have the updates on time than an HD screen.

      • Ivan Myring

        Also, lately HTC have been getting more and more apple-esque and that is a bad sign

        • Turb0wned

          Really? And what about Samsung?

    • Ashish Raj

      Just let me know your address before your next plan of throwing Nexus 4 out of your window! :P

  • http://profiles.google.com/tim.glaser Tim Glaser

    Couple of things is that this is a 4.7" screen not a 5" screen.

    Also the only thing I'm really interested in is this 'new' camera tech. Really look forward to side by side comparisons to the iPhone and other competing camera products

    • http://www.androidpolice.com/author/ron-amadeo/ Ron Amadeo

      Whoops. Fixed. Thanks.

    • http://twitter.com/IAmDJLNX dj.LNX

      I think the 4.7 was a great idea. I don't know about anybody else, but my hands aren't getting any bigger.

  • JonJJon

    Very impressive device, hopefully HTC succeed with this and don't fail this year. Don't want to see them leave the Android Smartphone market, or the smartphone market at all infact. Not a device that appeals to me because of the UI and the fact that I just got a Nexus 4 and I'm loving it, but this device looks good and hope it does well.

  • tomcat84

    "Long pressing on Home will open Google Search, (not Google Now). As far as I can tell, there's no way to get to Google Now cards from the system buttons."

    Google Search IS Google Now, just with Google Now turned off.
    I bet, if you activate Google Now on that phone, long-pressing the Homebutton will take you to it.

    • http://www.androidpolice.com/author/ron-amadeo/ Ron Amadeo

      I realize that's normally how it works, but this opened Google with the keyboard open and the search field active. Its just like tapping on the search bar.

    • PhilNelwyn

      You can't say that Google Search is Google Now, that's just wrong.
      I see what you mean, but saying that it's Google Now with Google Now turned off sounds weird, and some people are confused enough about what Google Now is, thinking that they use it to search when it's actually impossible.

      • Luis Reynaldo Corcino

        I think that he meant is that if you press the menu button on Google Search, you can activate Google Now. Just a guessing, but maybe if you turn on Google Now, you will go directly to GNow. Or maybe the Long-Press is configurable, and you can make it go to GNow. Who knows.

  • http://twitter.com/tech_gooner Tech Gooner

    I think it's a 4.7 inch 1080p screen and not a 5 inch. How the camera turns out will be interesting to watch. Also you are spot on about the buttons, if everyone made their own layout - it will get really confusing!

  • Will

    "If you’re more into headphones, HTC’s usual (read: excellent) headphone amp is along for the ride, too."

    What? HTC has by far the worst DACs of any Android phone manufacturer. They're noisy, grainy, and sound like the audio is being downsampled.

    • lasta

      well I still regards iPod DAC from wolfson, as the best.
      I won't give high hope on phone to give good DAC.. not even this One.

      • Garry DeWitt

        The note 2 has a Wolfson dac, and as well as the international version of the s3 I beleive

    • HebeGuess

      Yes, HTC always liking the DAC integrated DAC inside CPU.. I think Ron meant the amplifier here, they add hardware amplifiers to speakers and headphone to their phone since window phone 8. As far as I know they are the only one doing this, at least this was not the beats software marketing scam..

    • http://codytoombs.wordpress.com/ Cody Toombs

      That's been pretty well explained already by AP in this article, http://www.androidpolice.com/2012/06/26/beats-me-why-htcs-amazing-sound-on-the-international-one-x-isnt-amazing-at-all-even-by-the-numbers/

      It wasn't exactly HTC's fault, it was nVidia... Of course, HTC probably shouldn't have been promoting the audio of the Tegra-equipped models, that does seem like a pretty big oversight.

  • Kernschatten

    Wait, is Blink Feed a widget or a non-replaceable homescreen?

    • Brian Koppe

      From all the hands-on videos I've seen, it looks like it's a non-replaceable part of the home screen. That said, your location in the launcher is sticky, so if you lock your device and turn it back on, you'll be brought back to whatever screen you were on, not the Blink Feed.

    • squiddy20

      As I saw it described, think of it like the search screen on an iPhone. Swipe to the left enough times and it pops up, but instead of search, it presents you with news.

    • chlo1ber

      You can deactivate it.

    • http://www.androidpolice.com/author/ron-amadeo/ Ron Amadeo

      Its part of the home screen, I'm not sure if you can disable it. The software isn't final (for instance there's currently no way to adjust the button backlight.)

      You could just use a 3rd party launcher.

  • http://profiles.google.com/marcusleejh Marcus Lee

    Dude... how can you guys not go into settings and report on Android version number..?

    • squiddy20

      Besides, they have only a limited amount of time (5 or so minutes?) before they are swept away to make room for the next blogger/reporter/journalist.

    • Freak4Dell

      It's in the picture...4.1.2.

    • http://twitter.com/ericcamil Eric Camil Jr
    • chlo1ber


    • HebeGuess

      No odd here since PhotoSphere was never on 4.1. Somemore, it was under non-open sources Gapps fully depend on Google effort to license/assist manufacturers to made available the features.

  • Davy Jones

    I understand that not everyone has the same needs, but in terms of what I am looking for it does so many things wrong.
    - If you are going to take anything from Windows phone then take the simplicity and beautiful solid colors. So get rid of all of those gradients and the gingerbread green icons in the notification bar. Don't take the live tiles, which basically just winds up being a massive Flipboard or Currents widget on the homescreen.
    - Use on screen buttons, they are designed into the OS now. If not then at least give us a standard button configuration that matches up with Android 4.0 and up. There is absolutely no reason to get rid of the multitask button and stick your ugly logo where a button should be. It does not make things easier to have to double tap to get to the multitask menu.
    - Build an SD slot. Removable battery too would be nice, for the matter, but that would affect design whereas you are designing a removable SIM card slot for this anyway. I don't care if you have an option to pay whatever insane amount more you will charge for the 64gb model, since even at that amount you could DOUBLE your storage with microSD card. That is not an insignificant bump in space, it is TWICE as much for the 64 gig model and TRIPLE as much in the 32 gig model with a 64gb card.

    It's sad because the design looks very premium and spec-wise it has a lot going for it, including that novelty IR feature. Oh and there is only one software feature I want from these OEMs, guaranteed updates, that is all.

    • http://twitter.com/IAmDJLNX dj.LNX

      I couldn't agree more!

  • TY

    FINALLY! A phone with front-facing speakers! And TWO of them! This exact idea actually came to my mind a few months ago. Well played, HTC, well played.

    • Ivan Myring

      Yeah, Samsung fixed speakers on the nexus 10 (right on the front) and HTC has done the same for phones

  • Aaron

    I don't understand... the HTC "button" killed it for me.

  • bungadudu

    A full system dump is what all the world awaits!

  • neopanther

    What I can't deal with is the welded battery and the sd card slot missing. What a DUMB idea. My issue with this sneaky effort to discourage manufacturers from supporting sd slots is that having a carrier that limits data and having to stream music rather than use it on board is going to cause major problems with data usage. I HATE streaming music. I like to have my music, pics, and videos ON BOARD. HTC is not listening to people. When they announce the 128 cards I'm all over it, and I'm not getting another HTC device til' they learn to stop "iphoning" their devices.

    • raining

      it's HTC, the never listen to customer.
      that fact is already well proven in the last 2 years... :)

      in term of sdcard storage, I prefer lumia wp8 that can support up to 64gb sdxc.

    • Luis Reynaldo Corcino

      Well...seems like you won't be getting a Nexus soon. :)

    • http://twitter.com/IAmDJLNX dj.LNX

      I hope they listen eventually, the sad thing is that they won't!

  • br_hermon

    As more time goes by the more bastardized Android becomes. And it's only going to get worse instead of better. Looks like Android is going down the same path made by Linux distros. It's a shame for pure Android really but I suppose not the end of the world. Here's to greater appreciation for AOSP and Nexus devices!

  • http://www.facebook.com/nixonpjoshua Joshua P Nixon

    if I got this I would probably put a costom rom on it that allows me to add software buttons. That being said I would only do that if the camera tech could also work on said rom...

    • http://profiles.google.com/marcusleejh Marcus Lee

      Those look like capacitive buttons flanking the HTC logo... I don't think too many ROM makers will be adding a row of software buttons for this device.

      The PIE or LMT launchers should be useful though.

  • http://profiles.google.com/marcusleejh Marcus Lee

    Some things which I thought were notable:
    1. This is the first 1080p phone with a < 5" screen (I think); awesome! Hope this trend continues.
    2. The camera module doesn't protrude like the HOX's, which is a good display of common sense.
    3. Sense 5 seems like a mash-up of WinPhone7/8 and Android... Anyone wanna bet HTC will try and add Blink Feed to their upcoming Win8 phones?
    4. So the iconic Sense clock + weather widget has finally died. So long, and thanks for all the flips.
    5. Don't be taking naughty Zoes and sending them to your significant other(s), cos HTC will have them on their server(?).

    • rocs_macho

      The flip clock is still available as a widget. It's just not the default anymore. According to a hands on preview write up from another site.

    • Al McDowall

      "So long, and thanks for all the flips"
      Nicely done!

    • http://twitter.com/IAmDJLNX dj.LNX

      I agree with #3

  • http://twitter.com/kuyanyan Yanyan | RR

    If HTC's not going to use on-screen buttons, they could have made the HTC logo the home button.

    • http://twitter.com/misterE33 Mr E

      totally. i assumed that's what it was until i realized that was the home button next to it. then i wondered if they just used a home-button icon for something else (wouldn't be surprising, coming from htc)

    • http://twitter.com/IAmDJLNX dj.LNX

      well said!

  • UniBroW

    Looks like another htc fail to me, color me surprised.

  • Isidhu

    Thanks HTC. Glad I dumped you after the Excellent EVO 4G and the Evo LTE

  • troph


    Damn, the benchmarks are insane. Check these out AP community!

  • http://twitter.com/ToysSamurai Toys Samurai

    >> they cared more about logo placement

    You bet, they do. They are losing the marketing war, and I think the will continue to lose by bowing to Verizon and makes the DNA -- it doesn't matter if The HTC One is a great phone or not. If they can't resist from selling their soul to a carrier and make sure their flagship stays the way they want it to be, why should I trust them that this phone is "THE ONE" phone I want.

  • Elias

    Not a Nexus = no fucks given. And that screen is tiny. For 1080p I'll be requiring 5.5".
    Hope to see the same speaker, finishing and camera philosophy applied to other phones, though.

    • Ivan Myring


  • Gav456

    Look at demand for current nexus devices and take some inspiration from that! Leave the OS alone and focus on hardware... HTC do and always have made an an excellent job of producing premium feeling hardware - why do they insist on infecting it with this bastardised android software? Sure, a root would almost fix it, but can't remove the soft-keys. Tip: yield to Google and make android phones, no-one wants 'sense'

  • http://www.facebook.com/dbug2008 Don Patton

    From what I gather, the "blinkfeed" screen is "locked in", You can't change your home screen? And the "unltrapixel" camera is only 4mp. wth?! Add a sealed battery compartment and the weird screen resolution and I will happily wait for the Galaxy IV. I think they have really shot themselves in the foot on this one. This, coming from an avid (ex) HTC fan.

    • Melissa Peterson

      I'd rather have a camera with 4MP and a good sensor than one that is 8MP and has a crappy sensor.

  • Ivan Myring

    4.7 inch screen. You call it 5 inches at one point

    • http://twitter.com/simp1istic simp1istic

      That point is when the screen is 5 inches.

  • Cuvis

    Why did they bother with hard buttons if they weren't going to do them right? Just do soft buttons like the Nexus.

  • http://twitter.com/Vizualize a.d.AM

    Im still waiting for them to trot out the HTC Ubuntu Tab!! This isnt even launching with the latest Android build!!

  • Ivan Myring

    Other than clock speed is there any difference between the snapdragon 600 and the s4 pro?

    • Dan

      The 600 has updated Krait cores.

  • D Nguyen

    I just don't get it. They are so close yet so far away. The phone looks on par to HTC standards. Solid build(except for Thunderbolt) beautifully designed.

    Then what did they do..stick their useless logo god dam in the middle. That like Verizon logo on the Note II. The buttons are a mess. Why doesn't it come with 4.2 (even though they say they 'will' update it...right). The Blink should be an app. The battery looks under sized again for the phone. I will wait for the reviews but looks like the sayings goes...'beauty is only skin deep.'

  • HebeGuess

    "The 5 inch, 1080p panel on the HTC One" - Mighty Ron mades a mistake here..

    P.S. Always love your tear down & GTKA sessions

  • Brian Kurzius

    imo -- the sooner these manufacturers switch to stock android the better. not only do they make a mess of it (including samsung) they lock out intuitive functionality (like Google Now) and force users into a longer upgrade path while they "tweak" the latest version to fit their whims...

    • http://www.facebook.com/profile.php?id=100000003999549 Mike Harris

      I don't see how that's going to happen when we have the Nexus line for that.

      If they did do that, what would people base their decision on as to what brand to buy? I don't mean people like us who are going to root our phones and use custom ROMs, but regular people who don't even know that all these phones out there are running Android. Imagine a showroom floor where all the phones looked identical, software-wise, except for the dumbphones and iphones.

  • http://twitter.com/Dr_MBambi Moaz Bambi

    Good hardware, stylish design! So stylish, in fact!

    Hardware is really nice, I really like the Blink Feed. It's what I do all day long with separate apps, why not just have a screen of all the combined content? Yes that's a brilliant idea and beautifully executed!

    Now to why I may NOT buy it:
    I've been sick forever from companies putting their logos in the front! I BOUGHT THE DEVICE, SO I LIKE YOU!!! Keep it on the back ONLY so others can see you.. I already saw you and accepted you.. Why do I need to see the logo everyday?

    This is a story but the fact that they just literally took out a button and kicked the home to the side, that's just unacceptable.

    If they REALLY want their logo in that place, they could've made that useless HTC logo a Home button, that simple. And I'd have just complained in one line about having the logo in my face and not with this life story I'm writing.. Stupid HTC. They insist on ruining their moments.

    Also what about the camera? The "Iris" thing is nothing??

  • http://twitter.com/misterE33 Mr E

    "speakers, aimed at your ears". unbelievable, isn't it?!

    this thing sounds great except for the mind-numbingly absurd button layout

  • PCSievers

    Is the HTC One on ICS?

    HTC doesnt seem to be talking about it and the longpress of Home going to Google Search instead of Google Now makes me suspect it isnt on Jellybean.

    • chlo1ber

      It's running 4.1.2

  • maximg

    Front speaker placement is suitable for tablet. Phone speakers should be at the back side, it is a basic safety design for ears protection. If there's any moment you answering your phone with sudden loud sound turn on accidentally or mistake by sudden alarming setting...your ear is doom!

    • chlo1ber

      Mh I have never thought about that before, but it is a valid point. If I'm on the phone and receive an SMS with maxed out volume...ouch?!

      • Barton82

        Is your phone blaring notification sounds through back speaker while you're on the phone? Mine quietly plays it through the earpiece.

    • NolsP

      I use Quick Settings App on my Nexus and these volumes can be controlled separately. Front-facing speakers make much more sense for me. You young ones probably don't remember the landline phones that had their earpieces designed to be touching your ears. :)

    • Barton82

      I really can't imagine a scenario for that to happen. Either way, there's a proximity sensor which can be used to prevent that behavior.

  • JonJJon

    Interesting, because the speaker is on the front, or front facing if you like, at the bottom; it seems there was no room to put the micro USB central so it is off set to the side. Probably won't cause many problems to be honest, I just wonder if docks that use the micro USB port won't work very well with it (if many people use docks anymore).

  • Darktanone

    HTC Zoe very much like Journals in iPhoto. I can clearly see the iPhone influence in the hardware. They seem to be taking advantage of the licensing agreement with Apple.

  • GazaIan

    You know, the HTC logo might be able to be a button through some source mods. You see, with capacitive buttons, usually the touch panel extends from the screen down to the buttons. In some cases you can scroll, and continue scrolling where the capacitive buttons are. If the panel is a perfect rectangle that extends over the HTC button, you can make a button out of it. If its an oddly shaped panel, with a rectangle and two small squares on each side for the buttons (like the Galaxy S II and III), then the logo can't be a button. We'll see soon.

  • Konstantinos

    "Zoe" means life in Greek. maybe that's its purpose, to give more "life" to images etc.

  • Andrew Tran

    Sounds like you have a retainer

  • paleh0rse

    no SD card slot?

    no removable battery?

    no thank you.

  • RoshanKarki

    So how to press menu in apps that requires menu. In phone like Nexus 4 they add 3 vertical dots but this being capacitive buttons nothing can be changed dynamically.

  • Jarl Wijman

    love the design, really nice! great screen, speakers are a great idea.
    but.... only a 2300mah battery?

  • TomasHunter

    Thanks for the write up, Ron. Personally, the lack of an SD card is a far greater issue than the button layout. Beyond that, this phone looks awesome, and I can’t wait to check out that screen alongside Boomsound. I’m a huge TV and movie fanatic, but between working at DISH, and going out with my friends, I’m rarely home to sit on the couch in front of the TV. So, I use DISH Anywhere to stream live TV or DVR recordings to keep up with my shows on my phone; I’m sure this app will look and sound great on the One.