12
Feb
2013-02-12_10h49_14

While the Nexus 4 may be the LG handset getting everyone's attention, the company does have other market segments to think about. The L SeriesII (so that's what happened to the other letter from the Optimus G) fills that need with a trio of handsets that will debut with the Optimus L7II in Russia next week. The phone comes with a 4.3" 800x480 IPS display, dual-core Qualcomm processor and Jelly Bean 4.1.

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lglseriesii2 lglseriesii3

Here are the full specs for the L7II:

• Chipset: 1GHz Dual-Core (Qualcomm MSM8225)
• Memory: Up to 4GB eMMC / 768MB RAM / Micro SD
• Display: 4.3-inch WVGA IPS
• Camera: Rear 8.0MP with LED Flash / Front VGA
• OS: Android 4.1 Jelly Bean
• Battery: 2,460mAh
• Size: 121.5 x 66.6 x 9.7 mm / 122.2 x 66.6 x 9.7 mm (Dual-SIM)

Following that initial release, the L3II and L5II (I'm noticing a familiar pattern here) will arrive. The former will include a 3.2" 320x240 display with a 1,540 mAh battery while the latter will pack a 4.0" 800x480 and a 1,700 mAh battery. The devices are mid-range to low-end on the face of them, but given the initial push in Russia and the nature of the devices, it's pretty clear these aren't being targeted to the Silicon Valley elite.

No word yet on pricing or availability for the L3II and L5II. The L7II will be out this week in Russia.

LG INTRODUCES NEXT GENERATION OPTIMUS L SERIES AT MOBILE WORLD CONGRESS
Popular L Series Upgraded to L SeriesII with Bold Design and Useful Features

SEOUL, Feb. 12, 2013 – LG is staying true to its rich design heritage at this year’s Mo-bile World Congress (MWC) with the introduction of the Optimus L SeriesII. The widely successful L Series has evolved to include contemporary design aesthetics and innovations that improve on the original. With more than 10 million Optimus L Series phones sold in the first 10 months, L SeriesII looks to continue this momentum with its sophisticated style and differentiated features.
Optimus L SeriesII embodies the beauty of the first L Series but with a more refined touch. The design philosophy of L SeriesII has been enhanced to include four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and Smart LED Lighting on the home button.

L SeriesII also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care. QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any app such as the camera, browser, music player or even QuickMemo. Safety Care offers three options – Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice – which can be programmed to contact a loved one in case of an emergency.
User experience is enhanced with the high-resolution IPS display and extended capacity battery in the Optimus L SeriesII. What’s more, Dual SIM versions of the Optimus L SeriesII smartphone will enable customers to use one device for both business and per-sonal calls.

“LG has a history of pushing the envelope when it comes to style and Optimus L SeriesII builds on this heritage of design innovation,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “By evolving the sophisticated style and premium features of the original Optimus L Series, its sequel is expected to continue the popularity of the L Series around the world.”

The Dual SIM version of the Optimus L7II will be the first of the new series to launch, making its debut in Russia this week. The Optimus L7II will include LG’s unique UX features such as QSlide and QuickTranslator. Availability of the Optimus L3II with 3.2-inch QVGA IPS display and 1,540mAh battery and the Optimus L5II with a larger 4.0-inch WVGA display and 1,700mAh battery will be announced at a later date.

Optimus L7II Key Specifications:
• Chipset: 1GHz Dual-Core (Qualcomm MSM8225)
• Memory: Up to 4GB eMMC / 768MB RAM / Micro SD
• Display: 4.3-inch WVGA IPS
• Camera: Rear 8.0MP with LED Flash / Front VGA
• OS: Android 4.1 Jelly Bean
• Battery: 2,460mAh
• Size: 121.5 x 66.6 x 9.7 mm / 122.2 x 66.6 x 9.7 mm (Dual-SIM)

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • Ricardo Steve

    So, is this what LG teased as unprecedent design/form/whatever? I'm shocked /s

  • Richard Steve

    So is this what LG teased as unprecedent new design/form/whatever? I'm shocked...

  • József Király

    I sincerely hope LG is not serious with those specs. 3.2" with 120*160px? In 2013?

    • chandradithya

      LG....Wat R U doin....LG.....Stahp...

    • http://profiles.google.com/bazker Vladslav Cherezov

      For $60 maybe? Like nokia 1100

  • chandradithya

    Am I the only one who thinks all LG devices except the N4 look pretty ugly?

    • GragonV

      You're not alone, bro, I've just cmt about the Lolz style
      and thx god Nexus 4 is almost designed by Google, not LG alone ^^'

  • Diljinder Nagra

    The writer got display resolution specification of the L3 II wrong. It's a 320x240 display, not 160x120.

  • http://twitter.com/s99nj S. Ali

    Geez these are like phone from 2011.

  • GragonV

    Still the same, Lolz style, a square phone with some girly curves and stupid ridiculously big home button

  • http://www.geekchoice.com/washington-dc Dagmar Schneitz

    When will the Series II come to the US? Since it's the Droid everyone can afford, what do you speculate the price would be?