We've only got about a month left before Ouya units start landing in the hands of backers and a few months before the full-blown retail launch. A  retail launch that we now learn will include GameStop, Best Buy, Target, Amazon, and an undisclosed number of other sellers. Yes, including brick-and-mortar stores. Things are starting to look pretty good for the little console that could.

Speaking in an interview with the Wall Street Journal, Ouya's CEO released a few extra details, including the price: $100 for the console, which we knew. However, controllers will also be available for $50. Note the distinct lack of the word "extra" before "controllers." You see, the touchpad-enabled handheld can be adapted for use on other devices. Like tablets, maybe? I bet a lot of users would like that.

While much of the interview is the usual CEO posturing we come to expect, we can also get a glimpse at just how Ouya plans to approach the market. This seems to include spending a large, undisclosed amount of money on marketing:

We wanted OUYA to be in every gamers hands, we wanted to be as big, if not bigger than any other device. We have plans in place to do that and we feel confident that if you’re a gamer you’re gonna know about that.

That's a pretty big claim, but so far Ouya has managed to keep us interested. We'll see if it can pass the big test, though: being fun to play and easy to use. Until consumer-facing units start rolling out in March, we can't be sure. Check out the full interview for more.

Source: Wall Street Journal

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • Samuel Hart

    I imagine it will be good to play, perhaps even fun, but it'll just be full of Android games which are NOT Android's strong point. If I wanted to play a really big version of temple run I'd plug my HDMI cable in, if I wanted to play a real game I'd play Skyrim.

    • David Becker

      You are comparing android games to Skyrim. This is a $100 device.. Not a PS4.

      • Samuel Hart

        Yes I am, because that is the market this is trying to compete in. A cheap system is no good if it still doesn't do anything a phone won't. It has to be cheap, yes, but also actually have real games on it. If it's expensive with good games nobody will buy it, and if it's cheap with no games nobody will. PS3/xbox push the limits in cost and make up with games, Ouya wins hands down on cost, but no games = system death. Sure the hype will keep it going for a while, but it'll quickly die when everyone realises there's nothing interesting ON it. I'm just hoping to God they fix that, and get some real games. Trust me, nobody would like this to succeed more than me (except perhaps the dev team), but I'm sceptical.

        • jm9843

          What's stopping it from having "real games"? Why are you skeptical that indie developers who are being under-served by established, "closed" consoles won't flock to it? At the very least it'll be phenomenal for old console ports and emulators.

          And don't forget that people will buy it for XBMC alone.

          • Samuel Hart

            I'm sceptical because the thing stopping it from having "real games" is the Android system itself. A lot of consoles now only work because they allow low level hacks to make games look good on less than good hardware; Android won't allow this. As the games are being written for an untested type of console (open, cheap, android) few developers are going to risk the initial gamble in the hopes it'll be popular; it's a catch 22 (people don't buy because of lack of games, devs won't write because of lack of customers).

            And the XBOX Minecraft isn't going to be available, the ANDROID Minecraft should be.... very different kettles of fish.

          • wilks

            Sorry, I think you missed jm9843's meaning, I reckon he's talking about this:


          • Samuel Hart

            Ah, thanks for pointing that out, I did indeed mix it up and a shame too! That looks very interesting indeed!

          • http://www.facebook.com/profile.php?id=764033679 Bouke Timbermont

            Er, Android does allow for low-level hardware access.

            Still, the Tegra 3 is indeed much weaker than the 360 or PS3, let alone their successors that will probably be released this year, and PCs are even more graphically advanced.

            However, the Ouya IS capable of beyond-Wii-level graphics, ad that console proved to be pretty popular, because those graphics are more than acceptable to a TON of people

            Combined with the extremely low price, and the openess llowing for all devs to access the platform, the Ouya most certainly has potential for huge success.

            And, last but not least: as mentioned before there's XBMC. You misinterpreted that as being minecraft, but XBMC actually is THE best HTPC software available, capable of playing back almost any format AND doing so over a network or of off local storage, and it automatically collect metadata (correct title, movie posters, sorting of TV shows into series/seasons, descriptions, ...) so no more browsing files or managing folders etc.
            A TON of people will spend $99 on a great XBMC box alone. Me amongst them. For me the games are just a fun extra, and looking at how well it plays Shadowgun I don't think it looks bad at all.

          • Samuel Hart

            It does have the potential for great success, and like I say i really hope it does well, I just don't think it will in then current game market..... Though xbmc (now I know what it really is :P) might tip the scales in its favour.......

        • HopelesslyFaithful

          i would say it is trying to compete with an original wii

          • Samuel Hart

            Which is a little redundant at this point, I can fart better than then original Wii ;-)

          • HopelesslyFaithful

            i agree i would rather get a wii than this or at least until they start releasing a ton of old PS2 and old PC games on it. I don't know i just hate heap products....i rather buy something worth my time personally

  • rahulkadukar

    The way I see it if you want a console with 2 controllers you have to spend $200. If this is true then this is doomed to failure. I cannot see why someone would spend $200 on this.

    You can get a Nexus 4(more powerful), $5 HDMI cable, $40 PS3 controller and buy SixAxis app and you are all set.

    • Stipe Hodak

      $150 actually as you get one controller with the console itself. Read the article again and you will find that they didn't use the word "extra" because one can only buy the controller and use it with another device (and not because you don't get one with the console itself).

    • Ryuuie


      OUYA ($100) + 1 Controller ($50) = $150. The OUYA comes with one controller.

      Nexus 4 ($350) + HDMI cable ($5.49) + PS3 controller ($40.00) + SixAxis app ($1.99) = $397.48. This does not include the $20+ Google wants in shipping or the state tax you must pay on the Nexus 4. Also, this doesn't include the taxes and shipping you may run into on the HDMI cable or the PS3 controller.

      If anything is doomed, it's your setup because no one is going to pay $397.48 (plus s&h and taxes) just to do what the OUYA can do.

      Also, the Nexus 4 is a phone. This means you either will need to go to a GSM carrier (let's hope you're doing prepaid or something) OR leave your phone at home.

      At this point, just go get a damn OUYA. :I

      • GragonV

        OUYA + ... = game ONLY (or maybe some other minor things, but major thing is game)
        Nexus 4 + ... = game + call + web + tons of other things ... and newest Android version
        Think before comparing, my friend, or perhaps it's best not to comparing so much different things

        • Ryuuie

          Considering the OP posted a GAMING setup, one would think that's all they wanted it for. Compare this to the OUYA, the OUYA is the clear winner.

          Perhaps it's best you read before posting.

          Or I guess you could waste money and buy a phone when you only want a gaming system.

          • HopelesslyFaithful

            you both have good points ^^

    • mldi

      SixAxis requires rooting, and not everybody has the desire (or the know-how/guts) to do that.

    • marcusmaximus04

      "You can get a Nexus 4(more powerful), $5 HDMI cable, $40 PS3 controller and buy SixAxis app and you are all set."

      You're comparing a $345 setup with a single controller that supports a minority of games with a $200 setup with 3 controllers that support all games made for it. Ya, sounds legit.

  • wad

    Amazon says it comes with 1 controller at $99.99...

  • http://www.facebook.com/edkrass Eddie Krassenstein

    This is awesome news for OUYA. There are already over 450 Games confirmed for OUYA (see http://ouyaforum.com/showthread.php?18-List-of-Games-Coming-to-the-OUYA). This will only convince more developers to come on over!

    • Ryuuie

      Hi OUYA forum admin! :P Do you have an OUYA? Like, do the Admins get fun stuff?

  • Joseph Cascio

    I pray that this will be able to run RetroArch. If it does, it's going to be so awesome. PSX, NES, SNES, GB, GBC, GBA, and more all through one app on my tv.

  • Gilbert Torres

    Ouya is designed to be hackable,so anything is posible.

  • http://www.facebook.com/profile.php?id=764033679 Bouke Timbermont

    I don't care what all you guys say, this will be the best xbmc-box available, and one of the cheapest. Im getting myself one.

    The games are just gravy.