A few days ago, Samsung published their "El Plato Supreme" promo video in which Paul Rudd and Seth Rogen try to develop a pitch for Samsung's don't-call-it-the-Super-Bowl ad. Rounding out the story, a full two-minute video was uploaded earlier today which shows how the two ended up working together on the pitch, throwing in a few more self-aware marketing gags along the way.

In the deliciously meta ad, Rogen and Rudd bicker over who's "the next big thing" before finding out that they're working together not in the ad, but on the pitch. Their meeting with Saul Goodman (I mean Bob Odenkirk) covers topics from diapers to crowd-sourcing to space travel before LeBron James abruptly joins the meeting by way of a Galaxy tablet, suggesting he make a cameo in the ad on – you guessed it – a tablet. Here's the full video:

For reference, here's the first promo, posted January 31st:

To put the icing on the cake, the video's description encourages viewers to vote on Twitter, sharing their favorite moments using the hash tag #TheNextBigThing.

It sounds as though the two minute spot will – at least in part – be Samsung's Super Bowl ad, so keep an eye out while watching the San Francisco Fifty-Minus-Ones play the Baltimore Black Birds.


Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Adrian De Santi

    They did well with this one

  • aatifsumar

    Gotta call Saul!

  • Desiibond

    bloody awesome, especially the El Plato Supremo. Punch in the 'area' for Apple and those numerous patent trolls.

    • http://www.androidpolice.com/ Artem Russakovskii

      I still don't agree that this is a jab at Apple rather than NFL alone. NFL is so overly protective of their trademarks that Apple totally pales in comparison.

      • w

        I think they actually did it for Apple. Kinda cleaning their image by joking about their own disgrace.

  • Alexander Procter

    This whole thing, including the game just goes over my head.

    • Matti

      This!! Just like American Padded Rugby, I find the ad pretty meh

  • HopelesslyFaithful

    i love the trade mark BS that was hilarious!

  • http://twitter.com/LV2355 Laurentiu

    Good one :)

  • Bleakvision

    Nice shortener link...

  • RajivSK

    At least now we now why they're losing all their lawsuits ;)

  • Evilnut

    This could possibly be the best slam on another company I have ever seen! There are so many subtle & not so subtle references to so many aspects of the stupid lawsuits & what is really innovative. Man, Sammy is on a roll & they know it. Using the people they did was brilliant for the commercial & what they are communicating overall. Just fantastic! #TheNextBigThing

  • Owen Finn

    His name is Bob Odenkirk, not Saul Goodman. Sheesh. That's pretty amateur of the site.

  • Bojan Gutic

    I love it, but will the average joe really get it?

  • Donatom3

    I seem to remember a story about an Apple store employee named Sam Sung. Yet another subtle rip.