In a lengthy, somewhat intimate retrospective piece posted today to Samsung Tomorrow, the electronics giant revisits the launch of the Galaxy SIII. Readers likely remember a launch that almost came off without a hitch, but which was tarnished by a "shortage" of Pebble Blue colored units. Following the international delay, Samsung said there'd be no delay for the Pebble Blue SIII's in the States, and all seemed to be well. Still, the manufacturer was awfully quiet about the real reason behind the initial delay.

For customers and techies interested in the real story, Samsung's post tells all. According to Samsung, the pebble blue SIII's were packed and ready to go, but a "tough decision" was made to stop shipment, because "the SIII's fundamental design concept had not been perfectly reproduced on the battery cover, creating an aesthetic that was inconsistent with the planned product." In other words, something in manufacturing the blue SIII had caused uneven, unreliable finish.


Image: Mobile Bulgaria

The post goes on to explain the flurry of stress and confusion that swept over the company's various departments. It's easy to see why delaying such a huge swath of product could cause worry – the SIII's launch was built around the concept of a single device launching in as many markets as possible all at once. Any delay would essentially kill the entire effort.

According to Samsung, however, the confusion didn't last long, and those responsible for the product's design and planning resolved to stick to the pebble blue idea, introducing vapor deposition and a "Nano-Ceramic Coating Technique" to the manufacturing process, which enhanced the top coating, protecting the phone's color and finish.

Samsung's retrospective at times gets downright poetic, even explaining the nebulous emotional impetus behind the pebble blue concept:

Pebble Blue was the color chosen to represent GALAXY S III, inspired by the ideals of human dreams pursuing nature. Like pebbles along a riverbed glistening in an array of colors reflecting variations in sunlight, GALAXY S III portrays every shade of blue, and was dubbed “Pebble Blue.”

Samsung promises that, as much information as this post conveys, it is only part one. Yes, Samsung evidently has even more to say about keeping its promise to customers. For the full post, just hit the link below.

Source: Samsung Tomorrow

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Kai

    Keeping promises? Wireless charger anyone?

    • HellG

      eMMc Bug fix? Exynos Documentation?

      • http://www.facebook.com/people/Dustin-Lehman/1321902066 Dustin Lehman

        What internal storage bug?

        • HellG

          The galaxy S2/Note and their variants have a fatal bug that cause them to hardbrick, just google Galaxy S2 eMMc bug, samsung promised a fix more than a year ago and of course nothing happened...

          • AndyS

            Apparently latest Siyah kernel and phillz recovery contain the fixes needed but thats for S3, not sure about S2. check XDA

          • ProductFRED

            And it now exists on the Galaxy S3 i9300 16GB models (and a few 32GBs). Check XDA. Hoping mine won't die soon.

  • http://twitter.com/SeanPaul_Kearns Sean-Paul Kearns

    odd... I bought this colour here in New Zealand because it was the cheapest! lol

    • dextersgenius

      Dunno why someone voted you down? Anyways, here's a free up vote from a fellow kiwi. :)

      • http://twitter.com/misterE33 Mr E

        I'm feeling charitable. Take another up-vote for letting us film Lord of the Rings in your backyard

  • deltatux

    Don't you just wish LG would also reflect as to why most of us are still waiting on the Nexus 4?

    • http://twitter.com/homncruse Aaron Burke

      Or the ICS update to the G2x that's been promised and retracted a dozen times over the last two years.

      • deltatux

        I thought that was already rolled out in Europe from the last check...

        • http://twitter.com/homncruse Aaron Burke

          G2x (P999) != Optimus 2x (P990). They're VERY close siblings, but differ enough that you can't just take the P999 software and throw it on the P990. The primary difference is in the radio (it's a little more complicated than that, but that's the end result of the differences) -- porting attempts have been made, but right now, modders are grasping at what is little more than "guess and test" to get the radio working. See http://forum.xda-developers.com/showthread.php?t=1977573

      • mgamerz
    • Tim Peyton

      I was thinking the exact same thing. I have a few friends who want to get their hands on one, but the Play store is out more often than not.

      • mauric

        They just make more money on the Optimus G due to it's price tag. I hope next nexus will be better. Love to see the amoled screens return to nexus btw.

  • Paul_Werner

    Queue the many comments about how LG should be giving a statement like this

  • AndyS

    I think the link might need editing, you still end up at samsungtomorrow but its confused by a search for page 21591

    Im glad they didnt release them with the finish in the pic above, looks like a water stain

    and like Kai says above, where is the wireless charger? does it have a stain mark too? lol

  • 1ceTr0n

    Shit loads better then Jobs covering up piss poor design and faults of iphond with "your holding it wrong" kudos for Sammy trying to do the right thing at least.

  • mauric

    Well i do understand Samsung. Everyone was complaining about how bad the plastic is. If it had come out with a deformed back, their reputation would be doomed.

  • Ping Ling

    They were just filling-up stock for future SDS replacements ;-)

  • http://www.geekchoice.com/ Richard Short

    They would have had so many returns if they shipped that out.

  • http://www.geekchoice.com/washington-dc Dagmar Schneitz

    It's a huge gamble. If you don't release the pebble blue galaxy, but it's sub-par, sales won't great. But withholding the device in order to fix it, people will get impatient and not get the item at all. It really is a challenging decision for Samsung.

  • Elias

    "Stresses the importance of keeping promises"

    Definitely very important! Good thing that Samsung, as part of the Android Update Alliance, kept up with its promise to update the Android version on all phones less than 1.5 year old. That's why my Captivate, released on July 2010, got the official ICS update (ICS was released by google in October 2011).
    We love you because you keep up with your own promises, Samsung!

    • Elias

      Before someone says it's AT&T's fault: i9000 (international version of Galaxy S) also didn't get the ICS update. If it weren't for Cyanogenmod, I would have taken AGES to get Gingerbread on it (launched by the end of 2010, but the update was only available on Jan 2012). Not to mention I could never even dream of official Jelly Bean 4.1 and 4.2, which Cyanogenmod provided and I'm already running 4.2.
      I'm NEVER buying another phone that isn't a Nexus.

    • kOztrich

      Did you really get ICS for your Captivate? Or were you being sarcastic there also? If so, Where did you get it from? OTA never works, mine is still messed up from the GB upgrade.