Yesterday, Facebook rolled out a big update to its Messenger Android app, but as it turns out, it was only a small part of what the social network had in store for us. On the same day, the company also quietly released Facebook Pages Manager to the Play Store - an application iOS users have been enjoying since the first half of last year.
As a Facebook Page manager for Android Police, I immediately wanted to take it out for a spin but was forced to put the plan on hold because the app is actually not available in the U.S.
And probably anywhere else, although somehow at least 6 people managed to install it and one even left a review. Update: AP readers from Canada and Australia were able to install it after all.
My guess is Facebook will officially announce it later today or perhaps within a few days and set the country restrictions in order to avoid any premature search result appearances. Once it is available, we'll be able to administer multiple pages and do the following unspeakable things to them:
- Post new updates and photos and respond to comments as your Pages
- View and reply to private messages sent to your Page
- Get notifications about new activity on your Pages right away
- View your latest Pages Insights
Not a bad start, though I really don't see why we need a whole separate app as opposed to integration with Facebook.
In the meantime, check out the screenshots and hit up the Play Store to see if it's available in your country.