If you've not heard of CTIA... Well, that's actually kind of understandable. While it does organize the US's largest mobile-dedicated trade show, CTIA has taken a back seat to shows like CES and MWC in the last couple of years. This is largely because CTIA focuses on the US market, and most hardware manufacturers prefer to have their latest wares unveiled on a slightly more international-friendly stage.
CTIA also typically runs two trade shows - one for consumers, and one for enterprises. I attended the latter back in October and it was pretty dead. Aside from spending some time with a couple of OEMs and carriers, the show was in a sort of sad state (as sad as anything in San Diego can be). Let me put it this way: the adjacent homeopathic medicine conference was getting more foot traffic. While renaming it to "MobileCON" as opposed to "CTIA Enterprise and Applications" was probably a good idea, at that point they were putting a new saddle on a dead horse.
While talking to people at the conference, the sentiment I got from everyone was basically the same: combine the two shows. So that's what CTIA did.
Starting in 2014, CTIA
will basically just kill the enterprise show combine its consumer and enterprise-focused shows into a single super-show, which will probably still fail to attract the kind of attention they're looking for, as CES and MWC continue to hog the limelight. They'll be holding it at the Sands Expo in Las Vegas, where this year's consumer CTIA show will be held, as well.
Either way, it means a little less travelling for us, and I can't complain about that.
CTIA-The Wireless Association® Announces 2014 Super Mobile Show
One CTIA Show to Serve as THE Mobile Industry Trade Show
WASHINGTON, January 2, 2013 – CTIA-The Wireless Association® today announced it will create the “super” mobile industry trade show that will dominate the second half of the year, beginning in 2014. CTIA 2014™ will take the best of its CTIA Show that’s focused on technology and consumer electronics with MobileCON™ and its emphasis on mobile IT solutions to offer attendees, exhibitors and speakers with specialized opportunities so that all of the companies that comprise of the wireless ecosystem can network and conduct business with the right people. The first CTIA super mobile show, CTIA 2014, will take place Sept. 9, 10 & 11 at the Sands Expo Convention Center in Las Vegas, Nevada.
“The wireless industry is evolving rapidly and there is a need to have a show that centers on the entire global mobile ecosystem in a way that hasn’t existed among the current shows, which is why CTIA 2014 will be unique. The mobile revolution is positively affecting nearly every industry, such as M2M, connected home, media and advertising, money and global consumer electronics, and CTIA 2014 will serve as a worthy platform to showcase those companies and individuals that are leading this charge and will be a valuable resource for anyone wanting to be a part of this innovative industry,” said Rob Mesirow, CTIA Vice President and Show Director. “In addition, the timing of the 2014 show will deliver the perfect stage for companies to debut mobile consumer products and services for the annual holiday buying season.”
Over the next few weeks and months, CTIA will be announcing a variety of strategic partnerships that will expand its show offerings and opportunities within the vertical segments of the wireless industry and the numerous other facets of the enterprise. The activities stemming from those partnerships will play a vital role in forming a weeklong schedule of business and professional development opportunities. Carriers, device manufacturers, network operators, app developers, retailers and others throughout the wireless industry are enthusiastic about the move.
“As Sprint and the wireless industry are helping other sectors improve the way they do business and their customer relationships, we needed a trade show where we can showcase our offerings and capabilities, from consumer to healthcare to the connected home, at one place. CTIA 2014 will play a key role in our company's plans for announcing the latest innovative products and services,” said Fared Adib, Senior Vice President of Product Development and Operations, Sprint.
“CTIA’s decision to consolidate the wireless shows is exactly what the industry needed. CTIA 2014 takes the best from the specialized shows while bringing all of the right people together at the same time and place so everyone’s time can be optimized,” said Angel Ruiz, President and CEO, Ericsson Inc.
For those with a consumer focus, the timing of the 2014 show provides the perfect stage to debut mobile consumer products and services heading into the annual holiday buying season.
CTIA will continue to host CTIA 2013 and MobileCON 2013 separately while incorporating super show programs as a springboard to the changes in 2014. At the heart of both shows are the thought-leadership and advocacy that are driving the future of the mobile industry.
In 2012, MobileCON emerged as the industry event for mobile enterprise IT executives and senior decision-makers. MobileCON 2013 show is scheduled for October 9-11 in San Jose, CA. CTIA 2013 will take place May 21-23 at the Sands Expo Convention Center in Las Vegas, and with it encompassing all aspects of the global mobile ecosystem, the event is poised to bring together the leaders, ideas and experiences that are transforming this dynamic industry.