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Last Updated: March 27th, 2013

Android phone management is a bit of a double-edged sword. And by that, I mean that the devices themselves are self-contained and self-managed. Whereas iOS devices require iTunes to transfer data and the like, Android can do those things without the need to be tethered to a PC. However, that comes at a cost. There's only so much that can be done on the device, and what can be done is sometimes cumbersome. To put it bluntly, sometimes a management solution on the PC is not only good to have, but clutch in taking care of business in a timely manner.

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Enter Moborobo, a powerfully versatile management suite that does just that. You can think of it as iTunes for Android if you want – but, truth be told, it's actually much more than that. First off, Moborobo can be used with basically any Android device, and it can sync either via USB or over Wi-Fi. The latter's definitely convenient, as you don't have to hunt for a USB cable or keep one in your bag to manage your phone.

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Due to security restrictions in Windows 8, Moborobo isn't fully compatible with it at this time. The team is working on getting everything up-to-date, though.

Setup is basically a snap: enable USB debugging on your phone, fire up Moborobo on your PC, and choose the connection type. Everything else is basically automatic – if you opt to use USB, Moborobo will automatically install the correct drivers for your particular device when you plug it in. When using Wi-Fi, everything should sync up automatically (you'll need this app); with both options your phone will appear in the Home area of the software, along with a quick overview of free space and other pertinent information. 

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From there, you can manage things like contacts and messages, data stored locally on your phone with the built-in file manager, and music, videos, and images. The unique thing about Moborobo, though, is that it can also manage your apps – everything from uninstalling to updating. All from your computer!

Moborobo also takes advantage of rooted handsets by offering some advanced functionality, like the ability to uninstall system apps, remove caches files, and backup/restore app data. This creates an all-in-one management solution that can easily replace using multiple apps to fulfill the same function.

Remember earlier when I said Moborobo is a software suite? Well, get this – it also has its own app market, called the MoboMarket. The market apk is installed on the phone, and can then be seamlessly managed from the Moborobo PC client. The client will let you know when updates are available, and you can then push them directly to your phone. Bam – that's convenience.

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The MoboMarket isn't too shabby, either. It automatically detects apps that are currently installed on the device, and lets you update them directly from within the app. App discovery is also top-notch in the MoboMarket, as it breaks everything down into categories, which can then be sorted by community rank or new arrivals. Pretty slick.

All in all, there'a s lot to like about Moborobo's management suite – it's sleek and powerful, yet intuitive and functional. The addition of a dedicated Market just makes things even more seamless, creating a contained ecosystem that runs how you want it to. Oh, and the best part? It's all free.

Head here to get started.

  • http://www.twitter.com/Genjinaro Genjinaro

    If it can mass install my apps, I'm diving in.
    I hate when Android setups fail to initiate to download all of my previous apps.

    • ins0mn1a

      and they fail most of the time. and there is nothing you can do about it (manually initiate app restore process). and for a new device it will randomly choose what to restore (apps from your previous devices). i can't believe that google's handling of this has been so pathetic.
      how hard can it be to enable batch install from the web?

      • Justin Swanson

        *most* of the time I hate the batch install. It always happens at first start up and if I've just gotten done flashing a device I want to check out the ROM features prior to installing every app I've ever downloaded (or as you mentioned, randomly selected apps I have downloaded). Therefore I use Titanium to mostly do restores on my apps and that seems to work seamlessly (excluding system apps)

  • mgamerz

    Looks interesting. If I wasn't such a power user I'd be sure to use this.

    • http://www.vinsonimages.com yamaha83

      what does being a power user have to do with using this?

      • mgamerz

        I can already do most of this with tools that I have. So I dont really need this to do the same thing. If I wasn't a power user who used those tools, I would use it to do it.
        Essentially I'd recommend it to people who want to manage their phone but not be a root user/titanium backup user/wifi file explorer user.

        • http://www.vinsonimages.com yamaha83

          ah ok, i can see that! I'm downloading now, I'm curious to see what features it offers for root users and backups/restores... if i can get the same reliable backups as titanium, it would be nice to have those backups not taking up room on the SD card.

          • Justin Swanson

            You could get TiBu to sync with Box, Dropbox and/or GoogleDrive and then run another scheduled task to delete backups on the device... I wouldn't do it with backups that were important (at least until I tested it) but it it seems like it would be a good way to save storage space.

  • http://www.vinsonimages.com yamaha83

    ill give it a try...

  • PhoenixPath

    Checking it out.

  • Jon Garrett

    If anybody uses this please tell me if its more useful than Kies.

    • defred34

      Kies is utter garbage. So naturally this should be better!

      • fixxmyhead

        kies is good, never had any problems with it but now i use airdroid. stop hating cuz its samsung 'bloatware'

        • Justin Swanson

          I used kies a few times about 2 years ago... it would claim to do a "backup" and i couldn't ever restore from the "backup" after the update failed. Either way, I try to stay away because I am more comfortable with on device tools :)

    • FrillArtist

      Kies is rubbish.

  • http://www.facebook.com/RobJohnson90 Rob Johnson

    Does the file manager work with phones that don't have USB Mass Storage?

    • http://www.androidpolice.com/ Artem Russakovskii

      Pretty sure it uses adb, so it should work with every device.

      • Paul

        That's what I find interesting. If it does use USB, then it's installing drivers for every popular model phone. Normally when I get a new phone I have to root or tinker with, I have to hunt down the right Windows drivers so it shows up on adb. LG, Samsung, Motorola, HTC, Huawei, etc. And if it's a very new phone, gotta hunt down the driver updates. It's no big deal for me, a power user who interacts with lots of various phones, but it can be annoying and time consuming. Did they do all the leg work of hunting down all the Windows drivers and combining it into their installer? Interesting. Could be a fast/simple way to get all the adb drivers easily :-)

        • http://www.androidpolice.com/ Artem Russakovskii

          Yeah, I think so. A step in the installation installs the necessary driver, from what I remember.

  • Asphyx

    A good idea about 4 years ago, but I have completely gotten rid of the need to ever sync my device manually.

    Using Outlook as the main contact and calendar system I simply sync my Outlook to my Google account and for files i Simply use GoogleDocs.
    I enter a contact on Outlook it shows on the phone (using Go Contact sync) Put it on the phone it shows in Outlook. Using Google Calendar sync all my appointments are saved and can be entered from GCal or Outlook. And with GDocs for Windows I simply copy files locally to the GDoc folder and they sync with the phone.
    There really is no need to manually sync a phone to a computer via cable or even WiFi anymore.

  • Wayne Randall

    Yeah, can't really see a need here. Google (and it's services) does all my backups already and what it doesn't do ROM Toolbox and SMS Backup+ will. Throw a little Tasker in for good measure and I barely need to touch the device.

    Who's this for, someone new to android that doesn't understand how Android works, and is reluctant to let go of/partial to, an iOS themed UI? I don't see how this is _better than_ existing tech.

  • Cherokee4Life

    correct me if I am wrong but isn't this just AirDroid? with a dedicated Marketplace?

    • hyperbolic

      yes indeed, but Airdroid doesn't have play store.
      so to your question, no :D

      • Cerberus

        What about up the top in the middle of AirDroid where you search the play store?

    • Nikki

      AirDroid is good but this looks more stable, since my Wifi is crap!!!

    • didibus

      Seems like it, though this in an app, as opposed to a web app. I`m not sure I like the app market this offers, how is it going to protect me from malware apks, even play store has troubles with it.

  • http://www.facebook.com/todd.harrison.549 Todd Harrison

    I'm happy to be using it's wi-fi link and be doing txt messages from my work pc screen

  • Nex Unit

    No, no, no! Try "SnapPea" its waaay better!

  • http://www.facebook.com/rachel.wang.5682944 Chris Walker

    im a android cellphone user and i must say this looks just powerful as the title says.

  • Jsmith

    Pretty nice piece of software like how it can transfer my contacts from my iphone 4 to my Note2 and it was really quick too

  • Keira

    It seems really amazing. Definitely I gonna give it a try.

  • FrillArtist

    Hmmm...sponsored post/advertisement. Would much rather hear from an independent source.

    • Wayne Randall

      AP does need to pay the bills, at least they were quite up front with the origin of the post. It would be nice to see the sponsor address some comments and questions posted here.

      • David

        Hey man, you can check out Moborobo website at http://www.moborobo.com we are updating the website soon too offering more news and applications for users to download. I would like to see some comments and feedback from the users too.

    • David

      Well we are just trying to get people to know about our software and what it can do, I would like to heard what users have to say too. If you have any feedback or suggestion for us please email us at support@moborobo.com. :)

  • Paul

    How can it backup device's that aren't rooted? I always believed a true backup solution requires root, like Titanium Backup requires root. Maybe it only backs up the application (by grabbing the apk) but not the 'data'?

    • David

      That is true if you want to backup everything including the app data you do need to root your phone. But we do provide backup for most of the information for android device such as contacts, images, music, SMS messages, video and your App APK for unrooted devices.

  • Niels

    Why oh why do they use iOS-styled tabs? They look outdated (to me at least) and out of place on Android...
    It's sad, but this is a reason why I won't install or even try to use an app. It's just not worth it to me if it's a blatant copy of their iOS counterpart. I get the feeling the developer doesn't care enough about the Android-version to edit the layout (or just doesn't create the app natively).
    Why would you even go to the trouble to make the tabs look like those on iOS? It's much easier to use Android's default tabbed navigation and styles (imho)...