I could tell you about the Archos 97 Premium's features. It's specifications. The version of Android it's running. How much it might cost. But honestly, Archos has made it a near certainty that no one will remotely care about any of these things, because of the 97 Premium's decidedly interesting design. Let me just do a little side by side for you.

archos_97titanium_front_hidef_2  iPad_PFV_PFVLF_Springboard_PRINT

Is the 97 Premium an iPad? No. Is it so obviously meant to draw comparisons to the iPad that it borders on something I'd expect out of a fly-by-night Chinese manufacturer? Definitely.

Archos has, however, been careful to avoid a couple key design trademarks of Apple's tablet. First, the bezel is not of uniform width  - it's smaller along the bottom. Apple has rather explicitly registered as part of its trade dress / design patents for the iPad a tablet which has a display that sits centered on the X/Y axes of the overall shape, while the 97P's display is slightly off-center. The corners are more rounded, as well, and the Archos trademark is along the top.

But come on - Samsung got the ever-loving bejesus sued out of them all across the world for doing something significantly less blatant. The Tab 10.1 wasn't even really designed to be used in portrait mode, whereas this Archos very clearly is. The iPad and the 97P share the same screen size and resolution - 9.7", 1536x2048. The 97P even has an unpainted anodized aluminum back. It's just painfully obvious that Archos went out of its way here to bring the iPad to consumers' minds when they see this thing.

Am I saying Apple is the only company allowed to make a 4:3 aspect ratio tablet with a high-resolution display in white? Of course not. But if you're going to make such a tablet, at least make an effort to make it not look like an iPad.

If you want to know more about the 97 Premium, check out Archos' website - launch date and pricing remain unannounced.

ARCHOS via Liliputing

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • DannyBizzle

    Love how the glare on ARCHOS blocks out half of the H to make it look like AR...iOS

    • http://www.androidpolice.com/ Artem Russakovskii

      Ha, subtle.

      • http://www.facebook.com/jordan.richesin Jordan Richesin

        Ever so

    • Stipe Hodak

      Arrrr..iOS ;)
      Designing the Android interface to look like iOS would've been an overkill probably :D

      • Amrit Zoad

        That Xiaomi does. :D

  • Austin00

    Dam I thought we were over this

  • http://twitter.com/ToysSamurai Toys Samurai

    I had said this many times: If I want an Android phone or tablet, that's because I don't want an iPhone or iPad, so please don't give me the look of some iShit.

  • Doug Turner

    I'd still prefer it over an iPad...

  • aiden9

    Archos won't see much success so not much of a chance they'll be sued.

  • Artur Z.


  • http://twitter.com/LiiIiikEaBau5 LiiIiikEaBau5

    Apple have patent on high resolution and 9-10 inch resolution screen. Apple sue them!

    • Ed Baker

      They might have a patent, but the Nexus 10 300ppi knows how to do it right.

  • faceless128

    i'm going to start a band and name it rounded rectangles

  • spunker88

    The HP Touchpad copies the first iPad. But it dual boots Android and WebOS so its much better than the iPad.

  • Cuvis

    I'm not sure where you're seeing this as an iPad knockoff. Camera's positioned differently, no hardware buttons, bezel edge is different, etc. Frankly, my HP Touchpad resembles an iPad more than this.

    • http://www.androidpolice.com/ David Ruddock

      The design. The bezel edge is actually more like an iPad's than the Touchpad's is. Anodized aluminum back with white front? 4:3 high-res screen designed to be used in portrait? The different positioning of the camera and lack of hardware home button are pretty minor differentiating points on a piece of hardware that, overall, bears an extremely strong resemblance to Apple's. A Galaxy Tab 10.1 looked a hell of lot less like an iPad in practical use than this does, and Apple still freaked about it. If Samsung made this, 'thermonuclear' would be inadequate to describe the ensuing legal response.

  • IncCo

    I say go for it! Copy the shit out of crapple, it's ridiculous that you can even patent corners and a screen in the center. WTF is up with that!

  • HotInEER

    Curious to what the price on this would be. If it's around $250 to $299 they might have a decent tablet. It's definitely not better than my Nexus, but it's not suppose to be. I'd pick one up at that price I mentioned for my kids to use, or when I don't want to take my Nexus. I wish it had 2 gb of Ram and the updated Mali, but, at the price point I mentioned, that would be tough to do. Only 8 gb, but it has a space for microSD card, so....waiting on

    • http://ARMdevices.net/ Charbax

      $249 MSRP.

      • HotInEER

        Do you have a link? I have not been able to find the price, not even on their web site. I know the older one was $249.

        • itznfb

          DL and endgadget posted CES press release pricing in their posts.

          • HotInEER

            Now, but before the CES there was no pricing info.

  • PINJ

    "You Gonna Get Sued" - Tom Cruise In Southpark

  • http://www.facebook.com/dhananjaysathe Dhananjay Sathe

    "Just coz YOU said don't " - Trolling at it's best ! Way to go !

  • Spatchcock

    Its a white square.. looks like any other white square. If I tried to patent that as a distinct design I'd have to kick my own ass.

  • storm14k

    Really man? Its wrapped in a metal edge. You say camera position and things of that nature don't matter but then compare screen size and resolution? A high res screen and 4:3 resolution aren't just defining nor patented. But had they added a centered single button and camera I'd say they looked the same. That's a defining mark on the ipad. And to be honest who gives a shit. If it works well then screw Apple.

  • brutalpanther

    Went to website and very nice specs,with one glaring non spec.Didnt see bluetooth or any mention of accelerometer.No bluetooth would be the the deal breaker,Unless the price is very reasonable.But what i'm seeing so far is there are better tablets with 16:1 ratio(better for movies and gaming)But heck anything that will get apple off thier high priced horse and make them lower the prices on tablets and accessories.I'm all for that.I own a apple tablet and android tablet.And apple thinks to highly off thier products.Bought otg adapter for both(apple $30)android($3)and with android wired contoller works with gaming.Apple pops up a error, incompatible device connected.And competition is a good thing for any consumer product.

    • HotInEER

      More than likely bluetooth is left out, I know in the Chinese versions it was left out to keep costs down.

  • http://ARMdevices.net/ Charbax

    Yea right, Archos should have made it shaped like a triangle. Apple owns the patent on rectangle. Good job guys.

  • http://www.facebook.com/rosefildo Rosefildo Fosforêncio

    Sometimes I fail to understand the meaning of Mr. Ruddock's posts... ¬¬

  • http://twitter.com/LV2355 Laurentiu

    Many chinese tablet manufacturers use this 9,7" 4:3 ratio display for a long time (more then a year)... This is nothing new.

  • TylerChappell

    Archos deserves to die in a fire for this atrocity. And then they wonder why so many people end up calling the better, quality Android tablets "iPad knockoffs" It's because of deliberate crap like this.

  • Lexster

    Okay, I have to be fair here. If I saw that Archos at a glance, I'd probably think it was an iPad. Apple might actually have a case with this one if they decide to persue it.