20
Dec
image

In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.

The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions. Without further ado, here's the new set of ads.

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Bojan Gutic

    Good! Now get these on TV!

    • LiamBryant

      The biggest problem with Google advertising, they assume everyone watches youtube regularly. Granted, many people do but you're not going to reach the everyday, non-tech-savvy consumer by not having TV ads, and that's the base Google needs to move the most into.

  • adi19956

    Top tips these, keep them coming Google

  • http://profiles.google.com/pbooker117 Phillip Booker

    I too am a big fan of castles

    • Stian French

      Until he gets asked some questions that he can't just whip out his phone to answer...

      • http://profiles.google.com/pbooker117 Phillip Booker

        You wouldn't be implying that he only said he liked castles to suck up to his potential employer?

        • http://twitter.com/cezeOne cezeOne

          as a vegetarian i would've said i liked tyler perry movies while eating chicken and watermelon in this economy

          • Ryuuie

            You mean as someone who would say something as stereotypical as that and think it's funny? Yeah...you'd totally get that job.

            Sad to see people like you on sites like this. Even sadder to see that, as of the writing of this post, four people actually thought your comment was appropriate.

          • Carlos Miller

            Thank you Ryuuie, cezeOne's comment was inappropriate.

  • Abraham

    Awesome commercials.
    They are both funny and approaching the consumer in a sentimental way. Most of us have probably been on those situations, which is what makes it better.

  • Williams Alexander Aguilar

    Simple, quick, and most importantly down to the point! Google hands down to you!

  • Devin Cofer

    These are actually pretty damn solid.
    Google's ad team is very noticeably improving.

  • http://www.facebook.com/tarek.elghazaly Tarek El-Ghazaly

    The most challenging part of this ad was finding a Nexus 4 to feature in it.

    • rohh

      got it on the first day

    • Luis Augusto Fretes Cuevas

      LOL! Word.

  • Meni

    Google teaches us that it's ok to be dumb.