If you needed any clearer indication that Samsung basically owns the Android world while HTC and Motorola are in trouble, maybe this will help. According to Millenial Media, a mobile advertising firm, ad impressions on its platform from Samsung handsets shot up from 23% to 46% in the last year. Meanwhile, HTC plummeted from 32% to 16%, while Moto dropped from 22% to 11%. This is a massive change.


Now, before we go getting bent out of shape over this, let's clarify a couple things. First off, this is coming from ad impressions. What that means is that it has no tangible relationship to units sold or profits made by a company. Only an incidental relationship. Not every Samsung device, for example, will display Millennial ads, but all Millennial ads have to be shown on some device. And the ones that do are increasingly Samsung-built.

It's also worth pointing out that ad impressions are best viewed as a sign of a trend, not hard figures. We can't draw the conclusion that Samsung sold twice as many phones this year as last, but we can conclude that they sold a whole lot more, while HTC usage, as a percentage, has dropped. Same for Motorola. It's possible the latter two sold the exact same number of phones this year as last, but with Samsung increasing shipments, that means their overall percentage of the market will drop.

Ultimately, while it may not be bad news for HTC's bottom line, necessarily (and Motorola is at least financially solvent as long as Google owns it), the Android world is quickly becoming the Samsung world. Of course, we're still waiting to see what will happen with Moto once the new management has its way with the company, and HTC has been making some promises for its devices that still might come to fruition (since, after all, it takes about 12-18 months for any real changes to be seen in the market). Still, Sammy's doing a lot of stuff very right as far as consumers are concerned.

What do you think, though? Are you okay with Samsung running the Android OEM world?

Source: Millennial Media

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • http://twitter.com/Bateluer Robert Boluyt

    A bit of a shame for Moto & HTC. The RAZR HDs and One X models are damn nice phones, and I think better than the GS3 models in a lot of ways.

    • MicroNix

      Maybe the One X, but from what I hear, the Moto phones still can't get picture taking right. That was a long standing complaint I had about Moto phones when I owned them and one that Samsung whips their behind in. In a lot of ways I think Moto lacks than the GS3 models.

  • needa

    if other oems will continue to build quality hardware... and get with the program on their feature set, i think samsung will start dropping a bit. there is hardly any difference in any of the flagship devices this year. next year will be a little different though.

  • RaphaĆ«l Briand

    "All others" has also doubled, any thoughts on who and why?

    • http://www.androidpolice.com/ Artem Russakovskii

      My guess is all other means Amazon, B&N as well as the multitude of Chinese companies making a crapton of Android devices that are actually becoming cheap and decent.

  • Matthew Fry

    I am one of those statistics. I got a GS3 and a Nexus 10. It really didn't occur to me to buy Samsung exclusively. I have always and will continue to shop in my own best interest, not according to any brand loyalty.

  • dad

    Cant say that I like this. Samsung is - support wise - not better than Apple, in fact they are worse. In my opinion, that makes them a worse alternative. Would really love to see an Android Manufacturer who cares about Updates as much as Apple does, which would be Google.. thats better for the average consumer

  • http://twitter.com/tamalm Tamal Mukherjee

    Samsung literally control & own Android device market, which isn't comfortable news for Google or the consumers. One fine morning, Samsung could fork Android and ditch all Google services and launch Samdriod phones with S-Maps, S-Store, etc. (a la Amazon). Samsung is making more money from Android than Google.

  • http://codytoombs.wordpress.com/ Cody Toombs

    "What do you think, though? Are you okay with Samsung running the Android OEM world?"

    When I read that line...I...literally...shuddered...

    Eric is right to put so much limiting speech on the value of those statistics. There are a ton of apps that target Samsung devices; a few from Chainfire, quite a few rooting/modding apps that use certain exploits, and even a few that target the Galaxy Note series for the S-Pen... A majority of those might use Millennial Media. That alone would skew the numbers by several percentage points. Another factor that comes into play is the included software. If HTC includes a note-taking app (for example) but Samsung does not, then people on Samsung devices might grab a popular ad-driven app.

    It's also important to point out, this is based on ad impressions, not unique devices. It might just mean that users are spending more time on their Samsung devices, in the right apps, than they are in other apps.