18
Dec
gplay_logo_g

Earlier today, while distracted by a YouTube video doing some article research, I started watching Stephen Colbert's interview at Google with Eric Schmidt. It's pretty great, and you should definitely watch the whole hour - seeing Colbert out of character (and talking about that character) on video for so long is a rarity. He's a really smart guy, and hilarious, to boot.

But during that interview, early on, I caught something that really resonated with me. Let me show you, so you can see what I'm talking about (if the time code doesn't work for you, go to 8:10 into the interview).

Not only do a large number of the Googlers in the audience laugh when Colbert admits he has no idea what Google Play is, some of them even applaud. That's reassuring.

Now, admittedly, Colbert could be playing up his ignorance a tiny bit, but given he's a well-off TV show host now, I think it's just more likely that he has little reason in the first place to know Google Play is a thing. A lot of famous people - actors and artists in particular - actively try to shield themselves from what's "hip" and "new" to maintain a sense of normalcy in their lives. So really, it's not surprising that Colbert doesn't know that Google Play exists. I can't for the life of me remember where, but I once read that the first time Christopher Walken saw someone using a key to unlock a car remotely, thus causing it to flash the headlights and "beep," he froze and said - to the car - (I'm possibly paraphrasing slightly) "whoa - your move."

I only really bring up the Colbert bit because it struck such a chord - not because I think him in particular not knowing Google Play exists is especially indicative of some huge brand recognition problem. It was the impetus for a question, though: do most people really know what Google Play is? Frankly, I still hear more people I talk to refer to it as "the [Android] Market" or even the "Android app store."

Living in the Android universe bubble, it's easy to think everybody just sort of gets Google Play, and that even though it's a silly name that doesn't really explain itself well, we all understand its purpose. But outside of this bubble, I don't think most people really do understand it.

The "Play" Problem

Google rebranded the Android Market as Google Play back in March. At that point, I found myself ambivalent, but optimistic - Android Market really wasn't a very good name. It sounded just a little too boring. And also, at the time, I liked the new Play Store logo - a play button. That's clever. A play button is something you associate with songs, movies, and media generally. It's about content.

I don't think many people really got that. Today, I still have to force myself to think of the Google Play logo as a play button - it doesn't intuitively come to mind for me. Maybe it's the colors, maybe it's the fact that I think of recreational, fun definition of play before I do a play button, but the branding hasn't clicked in my mind after all this time. They could change it tomorrow, and I wouldn't care - I associate no feelings or relationships of consequence with that name. It's too vague and weird. Saying it aloud makes me feel silly.

Google-Play-Logo2

To be fair, Google Play is still quite young. I can't personally remember, but I doubt Apple's App Store became a recognizable brand overnight (and when it did, it was largely on the shoulders of iTunes). This kind of stuff takes time. But I also feel like the Play brand has gained next to no traction since launching - like the last nine months of Google Play really didn't happen.

I'm all too aware that Play had its disparagers from day one of the change. It sounded frivolous - unserious, unprofessional, and nonsensical. I don't really find myself caring all that much how professional the name of a content store is, though. That seems like kind of a weird thing to be concerned about. I'm far more interested in the association a person makes with the brand, because I know I don't really make any strong associations with Google Play - and I see it literally every day.

The Content Hub That... Who Wanted?

Looking at the image below from the landing page of the web Play Store, we see Android Apps are near the bottom of the list. Even though, in all likelihood, that's what you're looking for if you're on Google Play. It doesn't make sense. I would love to see the proportion of visits to play.google.com that end on an app page, as opposed to another Play content area.

apps

I don't think I'm alone in saying that the app and game side of the Play Store is all I care about 99.9% of the time. Movies, books, and music are a no man's land with their own little apps that I basically don't touch. I have not yet come to terms with the concept of Google as a non-app content provider (and I may never) to which I give my money, and that's mostly because they still aren't very good at it. Though it's not for a lack of trying to shove that content in my face.

I don't go to that little tote bag icon on my phone for music. Or books. Or movies. I go there for apps and games. Changing the name to Google Play and strong-arming non-app content into the UI (and my search results) wherever possible has done nothing to change that perception. In reality, it just ended up annoying me a little bit. As far as I'm concerned, adding movie and music results to my searches isn't "content discovery" - it's in-house advertising.

To put a finer point on it, in creating Google Play, and merging apps, music, movies, and books under a single content umbrella, I feel Google failed to ask a critical question: do people on Android actually want such a hub?

I think this is also a big part of why the Play brand has such poor marketplace recognition. The Play Store is filling a niche on Android that, frankly, I don't believe many people were demanding in the first place. From day one, Android has pushed with fervor the notion of controlling your experience, of having choice, and a more open app and content ecosystem. That ecosystem has flourished. Amazon MP3, Spotify, Pandora, Netflix, Hulu, Kindle, NOOK, Kobo, and various other 3rd-party content providers (along with local media playback apps) have all set up camp - and surprise of surprises - most people are happy with that.

Because of that flourishing 3rd-party ecosystem, Google doesn't, and may never, have the loyal / captive following of content customers that Apple built up over the years with iTunes even before the iPhone even existed. I won't go as far to say the opportunity is gone, but I'd argue damn near unless Google does something revolutionary on the pricing end (nudge, nudge, all-inclusive subscription).

Parting Ways With Play

At this point, I really believe Google is better off splitting its content arms up. Apps and games should have a store, movies and TV should have a store, music should have a store, and so on. And ditch that triangle logo. Actually, I'm genuinely curious, does anyone really think it's all that attractive or distinct? Personally, I like it less every month.

Anyway, I can't say I see how the Play brand switch has benefitted Android at all to date. If anything, it's confused the nexus (no pun intended) for apps and games by diluting it with a bunch of unrelated, not-particularly-special non-app content. And it shows, considering how many people still call it the Android Market - or just the app store - for the sake of clarity. Google Play is opaque. It does not suggest "apps, games, movies, music, and books" - it suggests "something Google calls Google Play." I'm sure it was brilliant on the marketing drawing board, but it just doesn't seem to be panning out on the ground.

So, I implore you Google: give us an Android App Store. I might even settle for Android App Hub, despite the slight Samsung overtones. Leave Movies, Music, and Books where they belong - as Google products. What's so awful about Google Music, or Google Movies? Hell, Google Books is already a pretty strong mark.

While the Play experiment is not yet old enough to be declared a failure, I cannot say I see a bright future ahead for Google's unified content brand aspirations.

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • cybik

    Haters gon' hate.

    The Play Store branding is actually starting to take on, no matter how much you hate. But Stephen Colbert may be oblivious to that, quite honestly; he might not even knowGoogle sells eBooks.

    It's not a problem of the Play Store branding being recognized, it's actually that, outside of Android users and their interested people, OTHERS DON'T GIVE HALF A CRAP. For them, iTunes has all and they don't care much else.

    • Michael Jon Carter

      Spot on, its been more recognisable since Its name change and quite frankly If you dont own an android based device, it wouldnt be important. Unfortunately for Colbert and friends a large percent of the global population knows what the play store is.

    • okungnyo

      Exactly. If Google split apps and media into separate stores, nobody would go to the media store. Google is telling you "While you look at those apps, here are some music and movies you didn't know we had."

      It's the same reason Microsoft is forcing Metro down the throats of Windows users. Microsoft knows that if they make just the Metro-part-of-Windows a standalone OS, nobody would buy it. So they have to use the only leverage they have, which is Windows.

      • RajivSK

        'Google isn't forcing us to buy media' is quite the understatement. They're not even allowing it in a lot of countries outside the US.

        • Brian Inglut

          I think Google would want you to pay them for media but unfortunately there are laws and copyright for every country that Google must negotiate with. Its not as simple as what you make it out to be

          • asocialcow

            Yet they manage to have offices and map makers in every country in the planet. They can do it if they wanted to, but they only want money from a US zip code.

          • 8Charlie

            It just takes longer man, just relax. Some countries have no clear way to even start the process. In the US, UK and France for instance, they have been selling media digitally for years. In Netherlands, where I live there still aren't any real players on the market. So I think the road to contracts and deals are more complicated, there's no "general template".

            I used to be just as pissed off as you, but it's coming. Patience is a virtue. Look at all the European countries and even Brazil, all suddenly getting media purchasing in the Play Store.

          • RajivSK

            I don't think copyright is the problem as that is fairly uniform across Europe. It is mostly a lack of insight or interest in foreign markets.

            As an example, take apps. Most (all?) countries in the EU have access to apps in the play store yet most are unable to pay for them due to credit cards being really uncommon here.

            There has been quite a cry for alternative payment options but nothing is being offered. Meanwhile (another department within) Google is using sales figures to poll for interest and willingness to shell out for payed content. We apparently aren't willing (read: able) to pay so why even go through the hassle of offering more than apps...

    • ltredbeard

      actually, even as an android and google fan, i buy all my non-app digital content from amazon. they run more promotions, the music is easier to find and often it is cheaper.

      • cybik

        Canada. I can't use that store :P

      • Kyle Way

        I use both for the same reasons that you just listed; there are benefits to each. Free song of the day on Google Play. Tons of free music on Amazon. Sometimes the album I want is cheaper on Amazon so I will buy it there, and vice-versa is true as well. Amazon has a better system for delivering content because they've been doing it from the beginning (it's why Google is still the standard in Search).

        I like to shop around to get the best deal and I don't mind getting content from multiple locations as long as I can consume the content from a single source (which my Android does beautifully).

        • Brian Inglut

          I really wish amazon would bring their video over to android

    • John O’Connor

      I will keep it simple. I have used and purchased from all. apps, devices, magazines, movies and tv, music.

      it probably helps that i am pro-google and have a fair amount of interest in streamlining my digital life. i've helped family members and friends get to know android a little better including minor things like the fact that can upload their music to cloud, contacts, sms, pictures, video, settings, apps, etc all under one single log-in. normally when i introduce them to a new feature the response is "it can do that?"

      so yes, i think the branding is slowly picking up, and the fact that it enables people to realize that there is other content available is definitely a plus. what Google needs to work on is continuing to add more content (movies, tv shows, magazines, music), they aren't quite there yet.

    • Ed Baker

      Most celebrities don't know much about real life if it doesn't come across a teleprompter. I love the ones that try to shop without a personal assistant, they don't have a clue how a grocery store works. Ask if his PA uses the Google play store. He can't operate a gas pump or an atm. He has people for that......

    • Todd

      I just wish that they had gone with Google store instead of play. All they did was dilute the overall Google brand by removing the word Google from books, movies, etc

      • missinginput

        And the recognizable Google colors we all know and love

    • Alex Murphy

      Google only really started promoting Google Play with the Nexus 7 - the whole "the PLAYground is open" tagline and the content widget on the 7's homescreen...and that launched less than 6 months ago. Hell they only started offering giftcards about 2-3 months ago. Maintaining a single "Google" branded store I think is very important, specifically for Android, because often when people think Android, they think Samsung, HTC, Sony, etc...they don't immediately think GOOGLE. The Play store, especially for Apps, is crucial to keeping Google forever at the center of the Android content experience.

    • Wam31

      @cybik
      "Haters gon' hate."

      It's not about hate. Come on, grow up. Just because you don't agree with someone doesn't mean you're a hater...

      @David
      "Google doesn't, and may never, have the loyal / captive following of content customers that Apple built up over the years."

      Well, I read everything and I'm totally with you on pretty much everything.
      But, the "new" Play store thing, that's the thing I'm having a hard time wrapping my head around. This need to copy Apple.

      Let me explain :
      Android is a beautiful thing. Open, not restrictive, you can do SO MUCH more with an Android phone than with an iPhone.
      I mean you can browse the file system, network shares, plug it in any computer like any USB stick... Hell you have a "desktop" with widgets updating in real time. Very nice.
      None of those things can be done with an iPhone, all of which I consider as a key feature.
      And those are just examples ; don't even get me started with things like NFC or innovation...

      But then again, with Apple, you are just NOT ALLOWED to have content on your device that Apple doesn't know about. Period.
      You can't copy/paste from the network, or an SD Card, or an USB stick connected to your PC over wifi. You're very limited in what you can do.

      And THAT, besides making me want to throw up, is why, IMO, Apple HAD TO HAVE a central hub where people could find everything they need (besides freedom, obviously !).
      Because, lets face it, without iTunes and all their synchronization crap, you have ABSOLUTELY NO WAY of transfering anything on you phone/tablet.

      Not because there's any technological issue with that. They (Steve Jobs) just don't want you to.
      Google didn't need to do that. I honestly think it's just to do what Apple does.
      I think they thought "Apple makes a fucking load of money with that iTunes Store whatever. Let's do that !"

  • defred34

    The part of the new name that sucks is the "play" in Google Play. Why? Because it gives the impression that Google Play is for doing fun stuff only. And that impression is barely wrong - load up the top selling apps and what you get is games. This is no different from iTunes Appstore, I know, but at least that has a more professional name. How can businesses take Android seriously as such?

    • Polo79

      sorry home-slice, 9 of the top paid apps on google play are "tools" not games.

      • Polo79

        9 of top 10

      • defred34

        For now, yes. But it'd quickly change. I can definitely remember all the top 10 being games not too long ago. Maybe Google changed the algorithms so that games don't feature too prominently on that list.

        • Polo79

          i hate to argue with you but ive been on android since the beginning and tools have always been at the top.

  • Tommy Thompson

    I thought the logo was a play button the moment I saw it. I think the word "play" fits perfectly with a company like Google. I also think it would be an incredibly dumb idea to split up the sections into completely separate app stores. I would much rather have one app where I can download anything, than 5 different ones. The only thing I think Google could do to help improve the brand would be ads. It would incredibly easy to create ads focused around the play button logo.

    • PhilNelwyn

      Yeah, everybody wants Google to merge its services, except someone here who wants them to split it even more...
      That's a terrible idea.

      • Kevin

        I also call it the play store to be fair

  • rh2600

    Actually even after having it explained, Colbert accidentally refers to it as Google Plus (9:09) and Eric appears to not notice either.

    Play, Plus, Hangout, Circles, Sparks, Currents....

    • Tommy Thompson

      Colbert also asked for a physical volume button, to which Eric replied, "That would cost extra" without realizing the Nexus 7 does in fact have a physical volume button.

    • Steven Schoen

      Of course he noticed it, it's just impolite to correct your guest on a mistake on something they're not really expected to know about.

    • Alexander Procter

      He would just sound like a douche if he corrected him.

      • http://codytoombs.wordpress.com/ Cody Toombs

        I agree with you (and up voted the comment), but we must not forget, Eric hasn't had the greatest history with avoiding boo-boos like insulting interviewers, leaking confidential information (the stuff that actually was supposed to stay private), and a few other things. I really like the guy, but sometimes I watch him speak just for the Joe Biden-esque level of gaffes.

  • http://twitter.com/physicalist09 Physicalist

    What a big piece of Bullshit. How many times do people complain that "Android" is behind in multimedia? They say this because the Play Store has not enough content in their opinion. Often they don't even explain that you can consume every piece of content you want - at least in the US - through 3rd party apps. So please cut it. And think a little more before posting again.

  • HellG

    Brand recognition doesn't come from America alone, it comes from the whole world where the Play store is still lacking global support, Google is annoyingly slow in supporting new markets where i think it will be til 2099 that we will see Google play reach the whole world where crApple did that LONG time ago in short amount of time, is Google play not a priority to Google? maybe? idk really but its sad to see that where i live my version of the play store doesn't even let me find paid apps in the apps list to even be able to see songs or movies which will simply tell me, sorry this (bla bla bla) is not available for your country, this is really sad :(

    • Aaron Caskey

      Yeah, I wish they would push the books out to the rest of the world at least. I understand there may be licensing issues for the non app content, but it doesn't even seem like they're trying.

      • HellG

        Exactly, i hate to say this but maybe because its simply not a priority because they have a shitload of (throw at the wall and see what sticks) projects that they keep making and canceling most of them where crApple have only few projects and iPhone is their piority? maybe google should start prioritizing android? idk :/

  • mike

    I think Google play is a dumb name...ppl outside this kinda community r dumb need to dumb things down. android market was perfect, ppl call it market all the time ..the logo was ugly but I liked the name they should change it back or just change it

  • Dred

    The main reason for grouping all of these services under one umbrella is because of androids versatility. You personally may not want a book on your phone but the person who bought an ereader or tablet might. You might not want to watch movies on your phone but those with a google TV do.
    Also the reason for the app option being at the bottom of the list is that most app selections wouldn't be done from a pc, they would be done from an android device play store instead.

    • defred34

      Well, they could have grouped it yet called it Google Market. The part about this name is Play..."play" doesn't resonate well with the more serious people in the world.

  • zebra

    I totally agree. I even wrote Google an email pleading with them not to change the name citing many of the reasons you gave. I actually use Google play music but preferred it when it was just Google music. And android market might not be fancy, but it's what it is. Looks like it's too late for them to turn it around though. Oh well.

  • Amrish

    Wait, it's a play button?!

  • http://twitter.com/talibmorgan Talib Morgan

    I'm with the camp who thinks it's catching on. I'll admit "Google Play" doesn't roll off the tongue as smoothly as "App Store". That being said, I see the Play gift cards at Target and the branding is recognizable and distinctive. Given Android's dominance, more and more people have no choice but to use Play and, hence, know what Google Play means.

    I'm of the mind that people who have feature phones or non-Apple phones may not know what the iTunes App Store is. The character Stephen Colbert is an avid iPhone/iPad user. I would imagine the same is true for the actor Stephen Colbert. He doesn't know what Google Play is because he has no need for it.

    I hated the Google Play brand when it launched. I thought it was stupid. I feel like I was proven wrong. Kudos to Google.

  • http://silverfang77.tumblr.com/ Silver Fang

    I never understood why they didn't just rename it the Google Market. Have Market for apps and games, Video for TV and movies, Books for books, Music for music, etc.

  • Drew M

    I'm pretty sure, after watching some of the interview, that Colbert was in character when he asked what Google Play was...especially if he has a Nexus 7 as he claimed to @ 09:53. I personally think that, regardless of the nomenclature, Google had to create a content store like they have now, in order to compete with Apple and Amazon. I don't know why you think it's such a failure, or that it would be more attractive and intuitive if Google split the services into separate divisions. In fact, it's pretty remarkable to consider how far it's progressed in the last eight months or so.

    • John O’Connor

      not to mention that amazon has separate apps for books and game/apps and other content such as videos/tv shows have no app or easy way to stream that content outside of smart tv's, dvd players, streaming devices like google tv/roku and game consoles.

  • Thomas Beckingham

    I don't mind the name. It works for me. What was important was the fact they used Google in the name and not Android. It makes you feel like you are in a bigger world, with more room to roam that just the androidasphere. As people get drawn into google products & services eventually they'll get drawn into that androidasphere, but for many right now many don't want to.

    • Thomas Beckingham

      Forgot to mention: I do like the logo though

  • http://twitter.com/PCSievers Phill Sievers

    Re-branding takes time and integrating the movie, music and apps into one store makes a lot of sense.If anything I think Google is still too fragmented and they need to bring youtube closer to the Play in some way to integrate the obvious content overlap.

    But they definitely needed to drop the "Android" part of the name and they undoubtedly focus tested the name "Google Market" vs "Google Play" vs other names and settled on Google Play as part of the re-branding process, probably leaving "Market" behind because it was too close to "Android Market" and they didnt want users to continue using that term. Frankly I think user's dislike of the name is a variation on the placebo effect where they expect to dislike it so they do.

  • Joshua Barta

    They really should have gone with "Google Market".

    • IncCo

      YES !

  • daas88

    I agree, I always got the play as a synonym of a playground or something fun, not as a play button... and I've never paid attention to anything else than apps, so they must be doing something wrong there...

  • Brian Walker

    To be fair, he said that he owns an Android tablet, then asked for an external volume button, which means he has a Kindle Fire. If that's his only Android product, he would have no idea what Google Play even is.

    • Kylecore

      He said nexus and Eric said the volume button would cost more..

  • http://filmitnow.moonfruit.com/ Brandon Wood

    I feel dumb that I didn't realize it's a play button. Lol. Never thought about it, I guess. Ha.

    • moelsen8

      seriously, you're not alone. i'm almost embarrassed.

  • http://twitter.com/Xeratun Xeratun

    I've called it the Play Store from near the beginning without it sounding weird to me. I always tell people to 'go to the Play Store' etc. even at work when talking about our app. I haven't experienced people being confused by that at all.
    On the other hand: Woah! It is a play button!

  • http://katzmatt.com/ Matt Katzenberger

    >I have not yet come to terms with the concept of Google as a non-app content provider (and I may never) to which I give my money

    I have already. It's my preferred place to get music, relying on amazon if and only if something isn't on Google Play at all, or it's on sale dirt cheap on amazon.

    Movies and Books I've been a little slower to adopt. I've bought a couple books because of sales, and Play Books is by far my favroite ebook app, but I also have a collection of .epub books that I can't use it for. Amazon's Kindle app on the other hand allows me to import my personal library into Amazon, and have it right along side anything I buy on amazon. Until google does this I can't see relying on Play Books over Kindle.

    Movies is even more problematicic. If I buy an HD movie on my tab I can't watch it in HD on my computer (unless that's changed) and I definitely can't watch it on my XBOX 360, which is what I use for most of my digital movie watching.

    In terms of pay services Amazon definitely wins here. Instant Video is both a netflix competitor streaming service with nearly as many free, Prime videos, and it's also a video purchasing / rental service like play Movies / TV. The difference is that I can watch on my 360 (although the downside is I can't watch on my Android devices).

  • peterochford

    Definitely one opinion. Not mine.

  • cooldoods

    I don't see what the brouhaha is about. Apple's iTunes doesn't sell only music but also apps, TV shows, movies, and podcasts. A centralized hub for all content that Google sells and branding it under one name -- Google Play -- is a better idea at least in all aspects.

  • Shaq

    Nice article. 100% disagree though on your view that there should be separate stores for Music, Apps, Movies, Books etc. That just doesn't make any sense from both a Google and consumer point of view imo.

  • Michael

    Am I the only one that still hates it when people refer to android as "Droid"?

    • defred34

      Same here. I always refer to it as Android...Droid sounds so, yesterday.

    • SAI

      This actually annoys me a lot since I keep associating Droid with the original Droids from Verizon....Android != Droid

  • GraveUypo

    never liked google play, still use "market" to refer to it. people understand just fine, and it feels more natural to say.

    google play sounds like a media player (you know, like windows media player) to me.

  • CJ Walker

    When they switched the name from Market to Play Store, like any human resistant to change I was a little disappointed in the name. But as this article came up I realized to myself that I've come to love the new name. Google Play is amazing.

  • Crazydog

    When I'm talking about it, I usually just call it "The Store".

  • ElfirBFG

    I've subbed the stock icon for a 'play button' icon, it was a logical jump in my eyes. :/

    I have a hard time believing that people haven't made the connection between; the logo, the name, and a play button. The Android logo itself is much worse than the Play logo, it's more robotic/alien-like than an android. When I think Android, I think: Blade Runner, Appleseed, Alien, Ghost in the Shell, etc.; I do not think of a green R2D2 with legs.

  • Andrew Loiacono

    I would be greatly disappointed with not having the other options in the play store anymore. I definitely disagree with this article. I also especially like Play Music a lot.

  • Don Gibson

    "gPlay" fixes the problem. single content portal is fine. logo is fine. But, "play" cannot stand on its own in a conversation. I can "gmail" and everybody gets it, so why not go with "gPlay"?

    Of course there is the problem of my music being trapped in that horrible music player. WTF?

    • SAI

      To be fair though, gmail can be easily deduced it's for email but gplay? You won't know what gplay is unless someone told you or you already knew. Gplay store could work....still sounds weird to me tho...

  • http://twitter.com/dev_sec Dev Null

    Google Play... It's game time! Not in my organization.

  • NW

    Totally disagree, I have seen the logo on more adverts for apps, it is gaining traction.
    I would absolutely hate it if google separated into different stores, more icons and clutter means it takes longer to browse content.
    Consolidating all content in one place makes sense!
    The reason I don't go for much media content on the Play store is because it is overpriced... why would I buy something that costs the same or more than in the shop.

  • http://profiles.google.com/wisefire935 Joshua Wise

    Originally I was not for this name, I wanted the "Google Market." I understand the coalition of the content, and I am very much for it. I love being able to open one application to get anything and everything I need media related. Hell, if they added a physical merchandise store similar to Amazon, I wouldn't use anything else! It just makes sense, it flows, and makes my life easy and more manageable. Though as I said I wasn't originally for the "Play Store," but part of me has grown accustom to this name. I feel anything else would be a misrepresentation of what Google is representing. I feel as if the word "Store" or "Market" is associated with a negativity towards being required to purchase something, but "Play" has no essence to spending money, but it's about having a good time regardless of the money factor. This is just one mans opinion though, everyone has there point of view. To each his(or her) own!

    Oh, and Happy Holidays everyone! :)

  • QwietStorm

    This "solution" is a bit ridiculous to me. Breaking up a unified portal into more specific, but still broken up categories, would do nothing but ask people to walk through several revolving doors when it just isn't necessary. I thought the Android Market was fine as it was. It makes no difference how "fun" the name is, it got the job done, and has become more organized with every iteration. The App Store is quite the boring name itself, but judging by its popularity and sales numbers, again, I don't think it matters to people, if not for anything else, because that's where you go to get apps. I thought Google Play sounded silly when the rumors first started, and I never really got used to it, yet here I am, xxx numbers of app downloads later.

    • defred34

      Yup, shouldn't break it up. But what ticks me really is the usage of the word "play" in the name of the brand.

  • Barton82

    Fully agree and was saying that from the day they announced the change.

  • Andy Dev

    App should be at the top of the list, not only because it starts with an "A", but because programming is much harder work, than say acting. Having the search come up with movies in front of apps is really an insult to developers...

    • bolognasandwich

      Yeah, cause movies and tv shows are so easy to make. If you think this is an "insult to developers" you must have extremely thin skin

  • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

    If I may, respectfully, offer a contrary opinion to my colleague here, I think it's still a little too early to tell if the Play Store brand or concept is going to work out. 9 months may seem like a long time in tech blog years, but for most people, it's barely enough time to explore.what their phone can do or adjust to new changes. I write for the friggin' Android Police, and yet I've had multiple occasions recently where some friends and I want to watch a movie and we check Redbox, Netflix and torrents before I remember, "Hey, wait a second. The Play Store exists." In the last month I've rented two movies through that mental process. And now I've got it through my pretty thick skull that it can be done. It's not my first option, but there are quite a few movies that the Play Store has that Netflix doesn't. When you're sitting around the house, it's a perfect avenue.

    Of course, a lot of the problem is that, yes, much of the store is not very forward-thinking. Digital movie purchases? That's kinda niche, don't ya think Google? Movie rentals are alright, but I'll die before I'll spend $30+ on a season of a TV show that I can't own. It's not that nobody wants digital TV shows or that the brand sucks. The pricing on that particular product is just too high. They'll catch some of the wealthier demographics, just like iTunes does, and it's beneficial to provide the option, but digital purchases are not powerhouses. Rentals, on the other hand, are just fine. Meanwhile, Play Books is actually a great product. I buy tons of books from Google. It's my favorite eBook store. And, if I weren't a stickler for music subscriptions, I'd probably use Play Music as well. If Play Music adopted a subscription model like Xbox Music, I could see that becoming a huge powerhouse.

    Until that happens, though, Google's still working their asses off just to get to solvency as a media portal. This is something the company's never done before and it's a huge undertaking. They need to build out in way more countries, get more content, and tweak their pricing structures, all of which will come in time. Is "Play" the most ear-catching brand? No. But then again, neither is "Galaxy S." Hell, that's one of the most nonsensical things on earth and yet Samsung has made it into a cultural icon. Give it time and I think that the Play Store will do just fine. Nine months is way too soon to start talking about packing it up and going home. Or, in this case, splitting off media portals and changing the name.

    • Matthew Fry

      As you say, many brands are pretty nonsensical. I thought the iPad in particular was an awful name and I couldn't stop giggling at the Wii when it was announced. Now, I'll be damned, they actually sound normal and commonplace. I never found the Galaxy S brand to be particularly bad in this respect. While they may be diluting the brand by attaching it to the budget handsets they manage to differentiate between different models pretty well while avoiding the HTC bs like the HTC One X+ 4G LTE.

      What I think hurts them the most is not their branding but just that what they offer is not particularly outstanding in any way. They don't offer great sales on content and their standard prices are not competitive either. They don't offer the largest selection. For all of these reasons I've never found the play store as a viable alternative to the digital marketplaces I currently use.

      • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

        I think the problem I had with the Galaxy S brand was that it never seemed to mean anything. Which, you know, is fine. Brands don't have to mean anything. It just never really flowed off the tongue for me, and, as you say, Samsung makes it very confusing by attaching "Galaxy", "S", and "Galaxy S" to things seemingly at random.

        As for the selection in the Play Store, I agree it's not the best, but I think it's definitely getting better. Can't speak for the music, but for movie rentals, I generally find what I need (which is usually the newer movies that Netflix doesn't have and Redbox is out of), and Books has a huge library that I'm relatively satisfied with. It's not perfect, and definitely needs better sales, discoverability, and more content. But I think this will come in time. Google just needs to keep at it.

  • Rob Mahon

    Play store, books, SOO time for a 'comics' section.

    • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

      Oh man, I would be allll over that. In the meantime, though, the Marvel app gets all my dang money.

      Seriously, Deadpool. You're bleeding me dry.

    • Kevin

      Podcasts section is needed as well - along with a native player!

  • Craig White

    The Google Play logo represents 'start' and it's a really clever way to steer people into where to start. If tablets or telephones actually represent consumption devices, then the 'Play' symbol as well as the name 'Google Play' seem to reasonably represent where to go for consumable items.

    The idea of splitting content items might be attractive in some small part but that clearly allows people to remain ignorant of the various forms of consumption media that are available. I personally don't consume much in terms of magazines or television on my phone or tablet but it's reassuring to know that it is available. Out of sight clearly is out of mind.

    As for Stephen Colbert being ignorant of the purpose or intent of Google Play, that's not really owing to any failure on Google's part. It is the result of Apple successfully selling their products to the affluent who tend to be somewhat low to middle of the road tech savvy public who are relatively unconcerned with the fact that Apple continually picks their pocket while providing digitally encumbered media. Eventually people will figure this out though admittedly, some may never care enough to try the alternatives anyway. More and more of the technically savvy people have seen the light and are switching.

  • AnimationB

    Whenever I talk about the Play Store I have to say "Google Play Store" to avoid any confusion with something not PG, but I'm probably just paranoid

  • hush404

    I still call it the android market and at times flip through my apps on my phone (I dont have a shortcut anywhere on the main screens) wondering where the store app is and going "Oh yeah" when I see the play icon. The icon is titled "Play Store" which seems to throw me off even more.

  • JC

    Totally disagree. Google has a strategic plan that is deliberatively being worked from the integration of G + throughout the model to the staging of Android. If you grew your attention span beyond the length of a commercial break you'd see it.

  • Matt

    I wouldn't say "split everything up." Keep it in one place. But they really need to drop the Play. Google Store? Google Market? Something that's indicative of "come here to get things."
    My dad got an android phone this past month. "Where do I get my shazam app? I can't find the app store." My little brother got an android phone, "Matt, where do I get facebook app?"
    Marketing does not work if a first time user has to ask someone else what it does. Google Play says nothing about what's inside, so people aren't going to open it just to see what it is. People are scared it will accidently charge them money. There is nowhere for a first time user to say "This is where I get apps." There is just the ambiguous Google Play.

    • SAI

      But on recent Android phones, the app is labeled Play Store. I'm assuming people can deduce that's where the apps are? I feel like if you're going to get a SMARTphone, you should invest SOME time learning the basics of it. Once you learn that the Play Store is where you download apps, you will never forget it (most likely). Maybe it's bad marketing or maybe people assume it should be called the "App Store", idk....

  • moelsen8

    i hated it at first, but have come to accept and start to "get" the google play branding. dare i say i like it now. but wow.. i never saw that triangle as a play button. mind, blown. maybe it's because of the colors? i dunno, i just never saw it.

  • Mike

    From day one of the name change, I hated it, for many reasons. And I still hate it. Personally, I think they should of stuck with the Android Market, the name was actually becoming somewhat well-known. It also summarizes that it offers all types of content better than the Google Play name does. But if they really had to change it, then Google Play should've been one of their last choices. I think Android App Store, Android Store, or even Android Shop should've been their next options if they really had to change it from Android Market. But personally, Android App Hub sounds terrible to me. Anything with "hub" does not sound like a creative or professional name.

    The Android Market will always be the best name, and it should not have ever changed. Maybe someday they'll switch it back, but I doubt it. One can only hope...

  • Kylecore

    He said he owns a nexus 7 he obviously knows what Google play is and is just joking around..

    • defred34

      A few of my female cousins have Samsung Android phones, and know shit about Google Play.

      • Kylecore

        Samsung and a Google made product are different, in fact when you first boot up a nexus 7 there's a giant 4x4 widget that's all about Google play

  • Adam Fitton

    Why don't they just call it the "Google Store"?

    • Dennis Gatere

      ^^^This makes more sense than Play Store

  • Dennis Gatere

    I've been using Android phones for awhile and have to admit, didn't even know you can buy music, movies and books via Play Store, thought it was separated, as in Google Music for songs, Google Movies for films etc. probably has to do with lack of presence of these services in outside of major markets like America

  • LiamBryant

    I said this back in the beginning (in March) and I'll say it now: they should have just called it Google Market. "Market" embodies a sense of shopping, browsing and, ultimately, spending money. While it's called the Play Store, to me that name sounds like a young child's toy. Calling it Google Market would have maintained that air of shopping (whether it be apps, books, music, magazines, what have you - I don't really care about a centralized hub, they can keep it for all I care) while still keeping it mature sounding and reaching its clientele. Sure, smartphone nerds and technophiles will understand and make the connection between the notion of "Play" and the actual playing of music, movies and games (side note: explain how one can "play" a book or a productivity app...) but the average consumer will not, and that is what Android needs to target the most. My mom bought an Android phone simply because I told her to and she just learned recently that the Play Store is where she can go to get apps.

  • Wayne Randall
  • luxandroid

    Google play in Luxembourg (Europe): No music, no books, no magazines, no movies & TV, no devices and luxembourgish developers cant even sell Apps in Luxembourg!!!!

  • imapun33t

    In India, we dont have Google Play Music or Google Play Movies or even Google Play Books. i mean for me and lot of people around me just call it the Play Store. Its good and its catching on. We were used to Android Market but Play Store has just a nice ring to it. I am looking forward to all the other stuff in the Play Store, except Apps and Games. Till now I havent had the luxury of a first hand experience of more features. I own a SGS3 but still have to wait for Google to launch it here. Anyways I think Play Store is better and more apt than Market.

    Market was good and appropriate but Play Store creates an exclusivity for Google. For instance, everyone knows that AppStore means Apple. Marketplace means Microsoft. AppWorld means Blackberry. OviStore means Nokia and similarly, PlayStore Means Android. It means Google. In India PlayStore is a majority market for apps and games. Most people dont even know that other app markets exist.

    It will catch on. As most people said before me, 9 months is too short a period to determine the future of Google Play Store.

  • Alvin Brinson

    I can tell you exactly why I never end up on Books/Movies/Music side of Google Play.

    There's nothing free there of any worth. The Free content pulls people into the apps/games section. If it was all pay like the other sections, nobody would visit them.

    I'm not saying all books/movies/music should be free, but there should be content to pull you in. For example, I actually DO visit Music sometimes to see what the free track of the day is. That pulls me in. There are no free books of the day. The only free books are very old out of copyright works, or a few random documents. There are no free movies of the day.

    Amazon has flirted with giving away the first book of a series for free. That can drive sales for the sequels, and get people buying books. Google doesn't do this.

    Apple has official movie trailers & promos in the iTunes store. If Google has these, they're not up front or easy to find.

    Google needs to give non-buying users a reason to visit those sections. If they get used to visiting those sections, they will turn into buyers over time.

    Why? Well, for example, I'm already invested into Kindle app and I haven't bought a single Kindle e-book. Why? Because I can use Send to Kindle on my browser to send PDF/webpage, etc to Kindle. I can get decent free books on Kindle. So I am now much more likely to, when I want to buy a book, buy it from Amazon to read it in the reader where the rest of my content is. I don't have any content in Google Books. Whose fault is that?

  • SAI

    To me personally, I like the ring to the name "Play store". It rolls off nice and I say it without breaking the flow of my sentence. Definitely much better than Android Market. That sounded to cliche and weak. It's like they weren't even trying to be creative with that name. I do have to admit that I wasn't a big fan of the name Play store at first but I guess people just need time to adjust a bit.

    I also believe unifying all different content under the "Play Store" is a GREAT idea. It's a one stop shop for everything Google related which is awesome and convenient. This is typical Google synergy so why are people surprised (if they are, idk I think some people are)?

  • http://www.facebook.com/profile.php?id=1470850958 Peter ‘Firefox’ Fox

    I beg to differ I think the move from Android Market to Google Play was a good move, what they've failed to do is include it into there marketing at least in the UK. The chrome adverts come across quite well I like to think, what they need is to do an Ad for the Nexus range or something that incorporates more of the service aspect than the device. I think google has done some great work creating icons that are distinguishable from each other yet have a common pattern (e.g. all basic shapes over lapped to make other shapes, like play, drive, currents) and the store itself is actually quite laid out for the most part. Even pricing is so much better, a lot of apps are free because it doesn't require a substantial developer cost to be there , the music as well is competitively priced, ok individual songs are the same as most places but from what I can tell album prices are a good percentage cheaper than the likes of iTunes.

    And that's something we forget the iOS store is iTunes which has the same problems if not worse, Google Play is way a head of what iTunes offers despite starting later in the game.

    As for third party's it is a shame that Google hasn't given Developers more of a chance to make money in providing content but at the same time they know they need a lot more to offer to get more people out of iPhone territory and onto the Play Store.

  • woj_tek

    Maybe it would be more sane if I actually could take full advantage of "play" side of the whole thing but yay to google, I can only do apps.... yaaawn...

  • vitriolix

    Sorry, I get the feeling this is one of those "just you" editorials. I've bought tons of books and albums in the Play Store, and I've noticed that the brand is really catching on in all the companies I consult with these days. The first few months I would just still call it "the Google Android App Store" to a lot of my clients so they knew what I meant, but now they come to me and mention the Play Store by name.

  • Kevin

    I dare say that 80 to 90% of all android from around the world do not get to see / use the books / movies / etc sections. And 90% of those people is only interested to be able to buy nexus phones through android market.

  • TomC

    Interestingly there is a massive Google Play marketing push around London right now - adverts in nearly all tube trains, on station platforms and on video screens.. Personally I like the naming and think this sort of thing can only help raise consumer awareness.

  • Andrew

    I've never once called it Google Play. Android App Store is the name as far as I'm concerned. Don't really care if that's its official name or not.

    That said, I definitely think it's beneficial to have all different types of content on one store, especially with music. One of the biggest barriers to entry - at least here in the UK - to users moving to Android from iPhone, and the thing I kept hearing being repeated from many different people was, "Oh, I don't have iTunes anymore, where can I get music on Google?" Obviously Amazon have a solution, but a lot of people wanted an iTunes style setup where the phone company sells the music. That wasn't possible until very recently, when we were FINALLY added. It was sorely missed by many before.

    Name still sucks balls though.

  • Ankhwatcher

    Come to Ireland! We have none of those things:
    No Devices
    No Music
    No Books
    No Movies
    No TV

  • http://www.droid-den.com Rachid

    I disagree with most of the above.

    At first, I was very skeptical about the new branding. But Google is really (and has) starting to get its act together. There is a lot more cohesion now, and part of this cohesion is the Play Store.

    I think you've really just looked at your own case, and not at a mass market case. Having everything together is brilliant for Google and for us. When I open the play store on my phone, its very easy to get to an app to install, there is no confusion about whats happening, or where i am, or how to get my desired content. In fact, its the complete opposite.

    In conclusion, at the time of the change I was very dismissive of it, but (open mind and all that), I gave it a go, and it turned out Google did a pretty damn good job, not perfect of course, but really a great experience.

  • fewesttwo

    Having 4-5 stores for 4-5 "different" content types would annoy me so much. Having it all in the same place I think is really nice. I'm not a big reader, or magazine fan, but when I search for something in the store on my phone, it is often nice to see that it isnt just apps. It also means that when I go to get an app/book/movie/song/magazine I know exactly where to go. Muscle memory takes me straight to the "store" to start searching.

    If you really want to, you can go straight to the magazine hub app and search from there.

    If you dont want to see everything in the same place, don't click on the books/movies/magazines part of the Play store

  • http://www.facebook.com/profile.php?id=1645382940 Красимир Стефанов

    It's called "Google Play", and yet, in the most countries you can download only apps from it...

  • tbealmear

    I have no issue with the store itself or how its technically set up. I do have an issue with the name "Play." I don't "play" books or "play" an app. The name of the store itself doesn't really describe what the service contains. That's my main issue with it.

  • Anuj Patel

    The Walken story comes from Kevin Pollak. He retells the whole story in his memoir (which is fantastic) doing his dead on Christopher Walken impression.

  • apomk2

    Thinking of "Google Play" as a store is admittedly a bit of a stretch, which can be difficult for people to wrap their head around. Apart from that, I think they actually handled it arguably better than Apple did.
    Splitting the stores up into "iTunes" and the "AppStore" is, imho, quite confusing, especially since both things *are the same thing* on the Desktop and the Web, and look virtually the same on iOS.
    It's also nice how tie in Apps like "Play Music" and "Play Movies" can be identified as such. My mother still doesn't quite understand why movies from the "music store" go into the "Videos" app, while her videos end up in the "Photos" (!) app. That's just a mess. On Android, you have a "Gallery" app that contains your stuff, and "Play" apps that contain Play stuff. Essentially the same thing, but considerably better labeled.

  • http://twitter.com/ToysSamurai Toys Samurai

    It's just a bad name -- we just don't associate the word "Play" with a store, no matter what you are trying to sell. Frankly, I think Market is a much better name. You instantly know it's a place to sell something. I have a hard time understanding the logic that the word "Market" cannot be used to sell books, magazine, movies, etc. "Play", on the other hand, is hard to understand to someone who has never heard of it. Is it a verb or a noun? If it's a verb, it's awkward to use it in a sentence as a noun. If it's a noun, the common mean of a "Play" has nothing to do with a store.

    • ChrisLH

      Why do you think Google wants to focus on selling? Do you like being sold to? Most people don't want to be sold to or told to buy things. Google's trying to push the "experience" not the sell. Sure, its not a substantive difference in actuality, but in marketing efforts and expanding the brand, you will have a much easier time getting people buy into an experience rather than an opportunity to spend more money.

      Apple always pushes the "sell" - their entire "There's and App for That" campaign is built around selling their users on spending more money. Google is taking a different approach and I think that's a good thing. Remember, unlike Apple or Amazon, Google's core business isn't "selling" products. It's gathering information and data. Google Play fits with that corporate strategy.

  • ChrisLH

    I wasn't completely sold on the idea of Google Play at first, but its grown on me. The integration of the Play/Start logo with the various colors intermixed (green - apps, orange - music, red - videos/movies, blue - books, and purple - magazines) really creates a cohesive experience and makes it easy to identify what you are looking at. Including all of these in a central hub makes a lot of sense; however I think they should let you set a device default so that if you search for something on your Android phone, it focuses on apps (or music or whatever you want) and puts other results in the background.

    People confused by this should either spend more than 3 seconds thinking about it or move to something more their speed - iOS.

    As an app developer, I refer to either Google Play or Play Store whenever I'm emailing our customers and I've never had an issue with someone not understanding what I meant.

    Finally, branding is hugely important and I think Google wanted to 1) incorporate the Google brand into the Android Market, 2) let people know that they offer more than just apps, 3) distance themselves from Apple's "App Store" by having a more integrated experience not limited to just apps, and 4) move the focus away from "selling" which is implied by Market or Store and focus on the experience which is "playing" with your content.

    Overall its really a great re-branding effort and its becoming much more widely known since its included in various ads and marketing efforts. You don't create a brand in 9 months, you create it in 9 years. Google isn't going to ditch something at this point that was extremely well thought out and executed simply because a few people are confused by the branding. Not everything has to be dumbed down to the lowest common denominator.

  • Tony Bullard

    I couldn't disagree more. I'm fine with all those stores being in the Play app. What I HATE is having a Books App, and Movies App, and a Play app. I can access movies and books through Play, so why have any separation?

  • Eric Jones

    I don't think it matters what it's called. People usually don't even know what phone they have, much less the name of the app store they purchase from. Google needed to consolidate everything so that people that want things besides apps, figure out that they sell them, and they are compatible with Android. As long as Google is making money from the Play store, it's working, regardless of what people call it. Anyone know how much Google is making from the play store? No? Then you can't really say anything one way or the other.

  • drbobb

    Most of the world still can't obtain anything BUT apps and games from Google Play, even if they wanted to. So there.

  • http://www.androidradar.de/ Leif

    On this article I completely disagree, but this is the interesting part - everyone has different thoughts. In my opinion the move to the play store was a really necessary step and they did very well since then.

    Play is also some kind of symbol for getting content, and that is what you get in the play store. It's nice to have finally a store which covers most aspects, the only thing I still miss are features to gift content to other people and the gift cards in more countries - but this might happen 2013.

    In my personal opinion the step to the Play Store Branding and its complexity of content was as important as the step to from Gingerbread to ICS - it got mature.

  • banjoonmyknee

    I still think that Google should come to terms with Amazon. Amazon KNOWS how to run a store that has more than apps. Their selection of books, magazines, music, movies/television is eons better than what Google has to offer. Not to mention they sell hardware and a host of other things through their store - tree-based books, clothing, electronics, diapers....

    Google/Amazon should come out with a co-branded store using Google App store and melding it with Amazon's everything else - movies, books, magazines, video, stuff . Maybe Amazon will lend lend them the Kindle name for the store, since it has far better recognition.

    In return, Google should allow Amazon to rebrand a branch of the Nexus line as Kindle Plus or Kindle Nexus or something, under the condition that yes, Amazon can use the Kindle skin, but it has to provide access to the new and improved combined store and offer an option for users to get to Google apps as well.

    Now is the time for Google and Amazon to join forces and blow Apple and Microsoft out of the water. It would be good for both companies and both Kindle and Android loyalists would love it.

    • The_Chlero

      Not even thinkable. Your are speaking like a enraged android fanboy not like a business man.

  • http://profiles.google.com/k3gman Keg Man

    TLDR; I agree with the reasoning, I just dont like the name, it doesn't fit everything. First off, I dont think its recognized enough to say go to the "play store" Sounds like a sex shop. It doesn't necessarily fit the area for business. If i wanted a magazine for Business Insider and an Office app, why would I go to a "Play store" To me, it would have been so much simpler to call it the Google Store unless that exists in some way already.

  • icky_boo

    Colbert most likely doesn't know what the Play Store is because like Stephen Fry, He's a huge Apple Fanboy.

    >Avowed Apple fanboy and hilarious television personality Stephen Colbert had a simultaneously >funny and touching tribute to Steve Jobs earlier this week. You might remember that Colbert >was the first person outside Apple to have an iPad when he showed it off at the 2010 Grammy >Awards, having received it from Steve Jobs himself.

    http://gawker.com/5847556/watch-stephen-colberts-tribute-to-steve-jobs

    So eh.. So asking Colbert about Play Store is like asking the Dalai Lama which of the 7 deadly sins is worst.

    • banjoonmyknee

      Colbert also owns a Nexus 7, as stated above. I think he's not a fanboy, just uses what he has.

  • c0d3m0nk3y

    You were close with the Walken reference. It was with Kevin Pollak and it was a remote start.

  • Mediablitz

    That menu layout shown is from a desktop rendering.... The gist: why would you want to use apps while on your computer. Your more likely to listen to music or buy books while on your desktop/laptop than play Angry Birds or download a converter calculator on it. Go to the Play Store on your phone, and Apps are first on the list, where it makes sense to have it that way

  • http://twitter.com/pepinocho9 Juanjo el que corría

    Play is heavily associated (in my mind) with Play Station and SONY. I still call it Android Market, some days I even try to look for Market; also the logo is so uninteresting that I have problems looking for it on the app grid.

  • needa

    this article got me rummaging through play books magazines and movies. then got me surfing around the store quite a bit. the conclusion that i came up with was that the screen on the nexus 4 is freakin beautiful.

    as far as the interview... when i looked at it i thought of colbert's innocence towards android nothing more than an intelligent man explaining to another intelligent man that this interview is not going to be an advertisement for android.

  • Sandy

    Well said. Agree totally as doing a search on Google Play is totally confusing.

  • pcgk33

    deleting an argument? what is the point of discussion? i stand by my thoughts.

  • Brandon Watkins

    I strongly disagree with what you said. I believe that the Google play store's all in one approach to all media is a huge step in the right direction. Is it perfect no, but for them to make separate store to sell there content would be stupid in my opining

  • Jeffrey Smith

    What's wrong with simply "Google Store"? We have Google Drive, Google Calendar, Google Plus, Google Maps, Google Voice ... see the pattern there? Keep it simple and use a common noun that describes what it is. Google Store .... seriously, what would be the problem with that?

  • enomele

    I dont know if its just me, but &Colbert seemed to be in character more often than not. I had not finished the whole thing however.

  • http://codytoombs.wordpress.com/ Cody Toombs

    I think too much is being made out of the Stephen Colbert aspect of this. Anybody who watches his show regularly will know that he constantly asks, "What does that mean?", especially if it seems like an oddly out of context question. Sometimes he uses it to put the guest a little off balance or sometimes it's used to give the guest a chance to make something similar to an elevator pitch for the thing that they are talking about. Plus, if you watch closely, you'll see a quick smile, which I took to mean that he didn't actually expect Eric to respond by explaining the Play Store.

    Frankly, my opinion has remained the same since the announcement of a rebrand. They needed to do a rebrand and it was a good idea to merge the different products under one app "roof", but the new branding (the name and logo) was truly awful. The name is ill-suited for businesses, confusing for the tech-illiterate, and generally silly or annoying to the more technical people. The logo was ugly and awkward, with a shape and colors that look like a 1970's television logo...see example: http://blog.signalnoise.com/2008/01/26/inspiration-70s-network-promos/. The name always felt awkward to say, not really rolling off of the tongue because of the awkward phrasing that was necessary to say "Google Play Store"; it was too many syllables with wide gaps.

    I truly believe that there was a need for the rebrand, just that it was executed very poorly. With luck, Google will do another rebrand at Google I/O and pick something much stronger to go forward with.

  • fbarousse

    If the content hub were a Global...I mean a Worlwide feature !...

    Accesible in all places where the Google Play Store can be used... maybe the brand "Google Play" could improve its market share.

    Also, if Google fixed the logistics and supply chain of the "Devices" sold in the Play Store, in the few countries that have it anyway... then again, that would help them...

    Well, in my case, haing access to the whole enchilada (pun intended) in Mexico's Google Play Store would be very very welcome by many Android users in here.

  • LarryVandemeer

    Are you freaking kidding me???? You are WRONG! Google Play is awesome and google should not change a thing.

  • mariozhivago

    Have to disagree with you and also say this is the stupidest article I ever read.
    It's an amazing idea that you can go to ONE place and find a content that you want instead going to many other like Apple does.
    Why android apps in the bottom? We all know that apps is what is there but not many people know that you can get music, books etc,  so yes is it marketing and so what? You got the your app in the end any way,  stop be a crying baby.

    Google play its huge here in the UK,  even my apple friends by their songs from Google and load to their iTunes coz its cheaper.
    Maybe in the end you are in bubble that needs to popped.

    Really like you site and articles but this one really makes no sense.

  • Brian Inglut

    It sounded like sarcasm to me. Do you really think he didn't know about Google play ? His book is going to be released on it, plus he sat down with Eric Schmidt. I like the play store branding too BTW. I just think its crazy to think he wouldn't really know what it is.

  • http://twitter.com/erusha_t Erusha Tiranagama

    By putting android apps at the bottom of the list, the play store is doing what most supermarkets do. In supermarkets and grocers, the products that most people buy regularly are placed at the rear of the store. So while walking to the section, the shopper will pass buy aisles and aisles of products that they never thought of buying. But most cases, they'll see something they like and then buy it, ending up with more than they bargained for. I believe google's trying the same concept with the Play store. However, I'm not sure how well it works in an app store context.

    I also dont like the play store icon, i nearly always mix it up with some video playing app (i've been using android devices since the first every nexus devices). That said, i do think it's a cooler/nicer icon than the tote bag thing from the Android Market days.

  • http://profiles.google.com/vdogg89 Victor Stuber

    The problem is that the play store name means nothing. It should have been Google Store, or Google Market. The second problem is that when I do a search for an app, I get all kinds of results for music, books, magazines and movies. You should only see results for the kind of media you are wanting. IE: flipping between tabs allows you to only be in app mode or music mode.

  • http://twitter.com/Rajliv02 Rajliv

    Well, to me Google Play is just android market with a new name. Simply because I don't live in the holyland of USA, and I don't have books, movies or anything like that.

  • BrianBreniser

    Personally I like the all-in-one play store package. Okay, so I don't usually purchase music on it, or movies and or tv, or books.... or magazines........ or devices............. but someone who DOES buy all of that loves the fact that it is all in one place (who wants 5 store icons? apps, movies/tv, books, magazines, devices...)

    they play store has a weird name, but it's not terrible.
    I'm not in love with the triangle, but it's okay for now. they will prolly change it eventually.
    more/better content in music/movies/book/etc. would make me purchase stuff through the store, but for now i don't really purchase that stuff (ahem...). When I do, I would like it to be all in one place though :)

  • amit

    No one Rises Suddenly in this World.... Not Even the SUN !!!!

  • 8Charlie

    Boring article about some guy rambling on and on about something that's not that important.

    Only one problem I have with Google Play? It's not completely clear what it is if you only say "Google Play".The actual app is called "Play Store" and I always say "Play Store" to clients (work in a phone store). And by the way: the play icon on phones is much more user friendly than the App Store icon on iPhones.

    Why is Google placing the "apps section" so far down the list? Because it wants you to try out it's newest features? Because most just use the app on the phonr for there apps? So it might be 1. better to show the other services furst. 2.

  • joe

    Worst article I've ever run across on android police. To much personal much opinion.

  • http://youtube.com/2Bunny2012 Channel 2012

    I said it two years ago and I stand by my word: it sounds childish and stupid. And it still does today.

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