Back when HTC announced that it wouldn't be making any more "cheap, cheap phones," a lot of us hoped that this would lead to a much more simplified handset lineup from the company. Especially after the reveal of the One Series, it looked like figuring out which device was better than the others would finally become simple. Now, to utterly ruin that hope, here is the HTC One SV! It's better than the One V, but not quite as good as the One VX in some ways, but also doesn't measure up to the One S in others, and frankly my head is spinning at this point.

onesv1 onesv2

Here are the specs for this device:

  • 1.2GHz Dual-Core S4
  • 1GB RAM
  • 4.3" 480x800 Super LCD-2 display
  • 8GB storage (expandable via microSD)
  • 5MP rear camera
  • 1.6MP front camera
  • LTE
  • 1,800 mAh battery
  • Android 4.0

All in all, it's not a terrible device. Stacks up pretty nicely with other mid-range phones in its class like the RAZR M. A class which also happens to include the HTC One S and the HTC One VX. Please fasten your seatbelts as we begin this ride.

Earlier this year, the One Series was pretty easy to figure out. There were three phones: the One X, which was the highest end phone (now augmented by the One X+, but still pretty easily recognizable; plus means more gooder, right?). The One S was the middle-of-the-road device, and then there was the One V which covered the lowest-end handset the company was willing to put out. So, the pecking order goes X > S > V. A little odd and unintuitive, but okay, we can roll with it.

Then this happened:


This is a little chart I put together to demonstrate the major differences between these three mid-range phones. The One X(+) and One V have been left off because they are pretty clearly the bookends of the line. however, in the middle here, we have the One S which beats out the One SV with more storage, a higher resolution display, a better camera and slightly faster processor. However, the One VX also has a slightly faster processor and higher resolution screen than the One SV, though with a different tech behind the display (we'll leave it to the nerds to argue whether Super AMOLED or Super LCD-2 is better).

The One SV seems to sit below One S and the One VX, but you wouldn't know it by the name. The One VX sounds like a halfway point between the lowest and the highest end. Of course, you think "Wouldn't that be the One S?" Except the VX doesn't measure up on storage or camera. Perhaps the reason for all this naming confusion has something to do with international availability (the One SV will only be released in EMEA countries), but the One line is supposed to be a worldwide brand, isn't it?

If your brain is hurting after reading this, don't worry. Mine is, too. However, the point is there is a new HTC device, it's not the top of the line model, and just about every spec on this thing falls safely within the realm of "good enough." Except, of course, for the lack of Jelly Bean. In any case, the UK-based company Clove is already accepting pre-orders and has announced it will receive stock in by early January.

Source: HTC (1), (2 PDF)

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • http://wakoopa.com/yo2boy yo2boy


  • Derek Duncan

    ICS. /end discussion

  • http://www.facebook.com/MrCheesecake86 Sean MrCheesecake Powell

    This is the only mid range LTE HTC device available in the UK, so there's that. Maybe an LTE variant of an existing device would have been deemed to confusing?

  • V6ser

    Well, it's basically a Galaxy S2 with 8GB of Storage.

    Why is it so "confusing" for you?

    • http://www.androidpolice.com/ Artem Russakovskii

      Because why?

      • S K

        I believe the other differences should be in the graphics processor. Did you guys check that?

        • http://www.androidpolice.com/ Artem Russakovskii

          The GPU is not disclosed by HTC, so we can't really check it. But on a lower clocked, dual-core Snapdragon, I don't see it being any better than the previous devices.

          • SK

            Do they not state the S4 processor being used? It should be possible to figure out the GPU from that.

          • http://www.androidpolice.com/ Artem Russakovskii

            They didn't. All they say everywhere is "Qualcomm® S4 1.2 GHz, Dual-core"

    • Simon Belmont

      Lets see. It's confusing because it's an alphabet soup with nonsensical letters being employed.

      That's the way I see it. My two cents.

  • http://profiles.google.com/mechanizedapathy Shawn Brandel

    There are way too many Ones.

    • btod


      • ProductFRED


        • Ian Santopietro

          Always two, there are.

  • chandradithya

    Go home HTC, you're drunk.

  • Freak4Dell

    It's a pretty sad day when the list of Android phone manufacturers that don't completely annoy me firmly sits at one. Motorola, don't make me mark you off the list, too.

    • Derail Doax

      Really? Motorola; the company who just dumped a bunch of perfectly up to date phones off the ICS upgrade wagon right into the GB dumps? Seems like the only Android manufacturer this year that has earned my business was Samsung. As a user who needs a user replaceable battery because I do all my work through my phone, and my "screen on" time probably sits around 8 hours a day, Samsung has been the only one who has kept my business.

      I wanted a new HTC phone to replace my Sensation 4G on T-Mobile, then the One X came out without a user replaceable battery, so my Sensation replacement has become a Galaxy S 3. I also had aspirations to upgrade out of the GS3 for the Nexus 4...NOPE. Boy, that Optimus G on Sprint sure looks sexy...NOPE. Razr HD? NOPE. I even looked at the One VX and thought, "Man I sure do love HTC, that looks like a removable back cover. I'd run that VX unlocked on T-Mobiles network with their re-farmed frequencies."...NOPE AGAIN. That removable cover is just access to the Micro SD slot and SIM card.

      Whats with all these phones giving up their user replaceable batteries? It sounds all good and dandy until after a year and a half the batteries start failing. The iPhones fixed battery is long term maintainable because there is an Apple store on every block that will swap a new battery in for you for a premium price. I have no faith that I can send a One X back to HTC for a battery swap and get it back in any reasonable time period, and I live 20 minutes from the HTC US headquarters in Bellevue. Instead I'd prefer to be able to turn to eBay and purchase a GS3 OEM battery with NFC inside for $8 and I can replace it myself...

      Maybe the long term battery life degradation is really just one form of manufacturers plan for built in obsolescence So far I see nothing that will pry my GS3 from my fingers, except maybe that Note 2...... HTC come up with a phone that has a user replaceable battery and I will run back into your arms.

      • Freak4Dell

        Yes, really. Samsung makes too much shit, and half of it is built like junk. HTC's stuff is built well, but there's just too much of it. Motorola doesn't make as many phones, (though they sure are happy to make 18 variations of the same phone), and it's all built well.

        I used to be really concerned about non-removable batteries, but then I realized that as long as the battery is big enough, it really doesn't matter to me if I can easily remove it or not. Motorola is the only one actually attempting to provide bigger batteries. The S3 is gigantic compared to the RAZR M, yet its battery has only 5% more capacity. The Note II is a lot larger and even slightly thicker than the RAZR HD MAXX, yet it has a smaller capacity battery. HTC's phones tell a similar story. That's just pathetic. Sure, you can buy a 2nd battery, but I'd rather not have to buy anything extra in the first place. I wouldn't say no to the option to have a removable battery, but I won't lose sleep over not having it, either.

        Yes, the upgrade situation sucks, but I think it will get better now
        that Google is behind the scenes. They promised updates before the end
        of the year for the RAZR M and the RAZR HD, and they delivered. It sucks
        that they left their old phones behind, but Samsung and HTC do that
        crap all the time, so whatever. They just don't promise something and then back out.

        So, the way I see it, Motorola made one mistake, and in all honesty, it was more of a PR mistake than anything. Looking past that, though, Motorola has done a lot of good things over the past couple of years, and especially towards the end of this year. They've always given us excellent radios, they gave us giant batteries (MAXX series), they went against the small=shitty trend and gave us a high spec phone in a small package (M/i), and they're keeping their newer promises on updates (M/HD). Samsung and HTC have done absolutely nothing that pleases me recently. Rather, every move they make just pisses me off. So, yeah, my favorite manufacturer is Motorola, and it appears that it will remain that way for some time.

      • http://twitter.com/tadejkolino Tadej Rudec

        Cool story bro. At the end of the day, there are maybe 10% of users who do what you described. But you also described the great joy of Android phone market - you found a device that suits you.

  • http://twitter.com/sjenehzdv Nabil L

    Am I the only one one who want an HTC One SVZX+?

    • chandradithya

      Seems legit. I'll wait for the One SVZX+ HD

      • Alex Luckett

        Nah mate. I hear they'll be bringing out the SVZX+ HD LTE soon after.

  • BigMixxx

    WTF HTC. I thought they were simplifing their phone lines (no more rezounds and other HTC phones in the like that no one really knows what it is). They have just as many one off's as they had last year.

  • FrillArtist

    Lol. ICS at the end of 2012.

    • NathanDrago

      Sony was still offering Gingerbread in its newest phones in March ;-)

    • Simon Belmont

      Sadly, Gingerbread phones are still being peddled. That OS is nigh onto THREE years old.

      At least ICS is modern looking, is hardware accelerated, and offers 80% of the enhancements that JB does. I agree, though, JB should be the focus now.

  • alexxx

    Stupid stupid stupid! Why are they diluting their own BRAND!? they are not Samsung, they don't have the funds or resources to focus on all these devices, I'm typing on my OneX international, still no god damn jellybean! With this many similar phone's it makes them all seem cheap! The originality of the One X,S, and V is diluted and smudged. There is no focus, grrrrr!

  • fixxmyhead

    what happened to making less phones

    • myheadyourface

      Less is more? take it up with Mr.Chou

  • http://twitter.com/cthonctic Cthonctic

    Oh, I just can't decide between the HTC One XSV+ and the HTC SVX HD LTE! Woe is me.

  • http://twitter.com/BrazenRain BrazenRain

    It would make sense if they didn't have to avoid the One SX

  • Simon Belmont

    I can't wait untl they release the HTC Subaru SVX. That was a fabulous phone....er car.

    Ah, nevermind. Stop using obscure naming nomenclature, HTC.

  • WinSuk

    Seems pretty simple to me...
    If the X is the highest, V the lowest and S the middle, then adding a V onto the S would make it a slightly lower/slower S, and adding an X onto the V would make it a slightly higher/faster V :-)

    • dosphon

      WTF lol lol ! *head spinning around*

  • TylerChappell

    Just another reason to steer clear of the sinking ship that is HTC. Amazing, they can come out with these "new" phones that don't even have Jelly Bean, yet they can't get ICS on the Incredible 2 or Thunderbolt. So glad I will never own another HTC phone ever again after my Thunderbolt.

  • John O’Connor

    Let me know when the One VSX+ goes on sale. Haven't they learned from auto manufacturers that arbitrary letters and numbers become meaningless at a certain point?

  • guest

    "cheap, cheap phones," - 349 pounds is not cheap. Unless you meant subsidized prices. But that would mean iPhone is cheap as well!

  • airies

    I think it's just a step up from Desire X.
    Looking at spec I see that DX is lower but not too far ingredient than SV

    1GHz Dual-Core S4 Play A5 vs 1.2GHz Dual-Core S4 (krait?)
    768MB vs 1GB RAM
    4" vs 4.3", same 480x800 Super LCD-2 display
    4GB vs 8GB, same expandable via microSD
    no front camera vs 1.6MP front camera
    hspa vs LTE
    1,650 vs 1,800 mAh battery

  • AHWH

    Basically this phone is a Desire X/down-speced One VX that will only make it to carriers pushing LTE. At least this is what I am seeing from a person living in the EMEA region.

    HTC current official Worldwide (actually really the EMEA region only) lineup:

    Butterfly (this probably won't make it to half of EMEA countries)
    One X+
    One XL (for some reason 4G's One X+ is not offered)
    One S
    One SV
    Desire X (if carriers not offering/pushing LTE)
    Desire V
    Desire C

  • http://devolute.net devolute

    New: The HTC S-weShouldHaveIncludedAnSDCardSlotInTheFirstPlace

  • flosserelli

    HTC is simply following Samsung's strategy. Name all of your devices similarly, and hope mainstream consumers don't know or care about the differences.

  • pikeing

    £220 for htc one v 6 months ago and not a single update in sight and this is a cheap mobile might be to some people but not me not buying another htc mobile time to find another mobile maker

    • Blake Forehand

      You bought the lowest-end phone they make an expect them to keep on top of updates? Low end phones are made for people who don't care about updates generally.