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If you haven't heard of David Maisel, allow me to fill you in: he's been an executive producer (read: important decision-making guy with broad yet vague duties in getting a movie together) for virtually every one of the Marvel Phase One movies including both Iron Man flicks, Thor, The Incredible Hulk, and Captain America. I tell you this so you'll have at least a little bit of hope to cling to when I tell you that he's been signed on to produce the Angry Birds movie, alongside Despicable Me producer John Cohen.

The movie is scheduled to be released by 2016, which is about four years out. For those counting, Angry Birds has been around for just under three years, so this movie deal is assuming that the property is less than halfway through its lifespan. We'll see. In the meantime, as producers go, the talent attached isn't that bad. Marvel has certainly been doing some innovative things in the world of movie productions lately. Not all the credit can go to Maisel, but he's certainly done his share.

Still, this may be one of the best tests of marketing power and movie studio magic we'll see in our lifetimes. Angry Birds, while fantastically popular, has been growing pretty stale lately. Angry Birds Star Wars just barely managed to grab my attention for a while, but it's a pretty big risk to assume that a mobile game with virtually no story will be able to hold its own in a feature film four years from now.

Then again, the birds have lasted this long. Who's to say they won't last four more years?

Via Joystiq

ROVIO ANNOUNCES JOHN COHEN AS THE PRODUCER OF ANGRY BIRDS MOVIE
11.12.2012

David Maisel to executive produce upcoming 3D CG-animated feature film, debuting summer 2016

December 11th, 2012 -- Santa Monica, California -- On the third anniversary of the release of Angry Birds, Rovio Entertainment announced that Despicable Me producer John Cohen has signed on as producer of the upcoming Angry Birds movie. David Maisel, former Chairman of Marvel Studios and executive producer of Iron Man, will be executive producer of the feature film, coming to theaters in summer 2016. The film will be produced and financed by Rovio Entertainment.

"John's an exceptionally talented producer, and we're delighted to have him join the flock," said Mikael Hed, CEO of Rovio Entertainment. "With John's hands-on producer background and David´s expertise in establishing and running his own successful studio, these two are the dream team for making a movie outside the studio system. Both professionals have the ideal skills and vision to achieve incredible things."

John Cohen most recently produced Illumination Entertainment/Universal Pictures' Despicable Me in 2010 and executive produced Illumination/Universal's Hop in 2011. Prior to Illumination, Cohen was VP of Production at Twentieth Century Fox Animation. He worked closely with Blue Sky Studios on films including Ice Age, Robots, Ice Age: The Meltdown and Dr. Seuss' Horton Hears a Who. Cohen had the idea to reimagine Alvin and the Chipmunks and developed the 2007 film.

"I'm so excited and honored to be working on this film with Mikael, David, and Rovio's incredibly talented game developers and artists," said Cohen. "From both an entertainment and strategic perspective, Rovio is at the forefront of game innovation and is trailblazing terrific new ways for Angry Birds fans to interact with these characters. I've personally spent countless hours playing the Angry Birds games over the last few years, which I can now happily justify as research for the movie."

Following Marvel Studios' example, which was architected by David Maisel, Rovio will produce and finance the movie outside the studio system and retain full creative control while creating innovative entertainment at the highest level of quality.

"John's experience, expertise, and passion are perfect for the Angry Birds film and I look forward to working with him to create the best movie experience for all the fans," said David Maisel.

The upcoming movie marks Rovio Entertainment's first foray into feature films, though fans have already gotten an introduction to the Angry Birds world through Rovio's games, books, consumer products, and animations. Since its debut in 2009, the Angry Birds game has been downloaded more than 1 billion times across platforms and versions. The most recent venture, Angry Birds Star Wars, soared to the top of the US iPhone charts within 2.5 hours of release.

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • http://www.facebook.com/profile.php?id=1470850958 Peter ‘Firefox’ Fox

    it's not April 1st is it...?

    • needa

      good stuff right there folks.

  • Gabiden

    STOP IT!
    ANGRY BIRDS SUCKS

  • guest

    Dumb as hell

  • Lord_Data

    I can't wait for the sequel "Angry Birds: Rio"

    • Román Rodríguez

      Or "Angry Birds 3: Space".

  • acer1096xxx

    I really hope the world ends this year just so this won't exist.

  • http://twitter.com/misterE33 Mr E

    Argh, I don't know to think. Despicable Me and Iron Man were great, but this....

    • DCMAKER

      despicable me was horrible.

  • http://twitter.com/cthonctic Cthonctic

    -.-

  • onpoint G

    alright lets put Angry Birds to rest it had a good run..let it RIP

  • http://www.androidpolice.com/ Artem Russakovskii

    I don't see what the big problem is. Angry Birds is clearly popular, and kids love them. It will appeal to a certain segment of the population, mostly the younger crowd. You have no idea whether it'll be any good or not until it's out and you've watched it.

    Hell, I don't want to see 99% of animated movies, but it doesn't mean they aren't actually any good. Forget that it originates from a game (which, admittedly, is also really well done - we're just sick of it) and give it a chance. Or don't, but because you don't really care for this genre, not because of its subject or origin.

    • Mario

      Agree. This is clearly not going to be marketed at the AP readers, or anyone over the age of 9. If my daughter still likes AB when the movie comes out I'll probably go watch it. It's still a great game to kill time while pooping, imo. Isn't that what most (if not all) phone games are about anyway? Just because it's "not cool" anymore because it's "too mainstream" doesn't mean it's not a great time killer anymore...also, wrote this while pooping...back to angry birds now.

      • GraveUypo

        actually i think it's because it has no storyline. makes about as much sense as pong: the movie.

    • http://codytoombs.wordpress.com/ Cody Toombs

      Some coincidence that your child will be in the target audience when this movie comes out.

      • http://www.androidpolice.com/ Artem Russakovskii

        And I dread it every time I think about it.

  • http://twitter.com/kev_martin Kev Martin

    Not my cuppa at all, but that doesn't mean they can't make a buck out of it. I mean, Transformers has been around for decades as a franchise and they still make big (bad) budget movies out of it. I gather there is already an Angry Birds TV series to help maintain the interest too.

    • DCMAKER

      *shrugs* i thought transformers was good.....granted die hard fan and i am easily amused but i don't think there were bad like despicable me and some of the other horrible B movies like these chick flick movies and action movies as of late.

  • FrillArtist

    So they are really coming out with this Angry Birds movie? I won't be watching it. I hate chick flicks.

  • Sootie

    The movie is scheduled to be released by 2016, which is about four years out.

    no shit! lol

    • DCMAKER

      4 years to make....wtf? playing Russian roulette with that one. Will people be sick of it in 4 years? It has already started to annoy a lot of people.

  • DCMAKER

    I thought Rio was an angry birds movie? it was an awesome movie.

  • Sergii Pylypenko

    Oh please, do a Minesweeper movie! We've got two Tron movies, Minesweeper is no less deserving it's own movie!

    • melody

      lol, I agree, I want Minesweeper movie too ! .. :D

    • DCMAKER

      psh tron should have never been made...it is a horrible movie and makes me cringe every time i hear tron or see tron.

  • Cuvis

    I'm vaguely interested in seeing how they flesh the story out. I like the games and all, but they're not what you would call a narrative tour-de-force.

  • GazaIan

    Summer 2016? I'll truly be surprised if the franchise isn't totally dead by then. I could see Rovio kicking it up a notch and have a full 3D Angry Birds game, as deadly as Modern Combat. Would be cool.

    A man can dream, can't he?