Partnered with Fat Pebble, Zynga officially launched Clay Jam for iOS and Android today, bringing to market a game made entirely of clay. Charged with the mission of saving the land of Clay Jam, players control a ball of clay called Fat Pebble as he rolls down hills collecting clay, avoiding obstacles, and maneuvering about using a "gouge control system."

Clay Jam, which has plenty of hills to roll down and unique hand-built monsters to encounter, is free to play, with optional in-app purchases to "save Clay Jam even sooner." The real story, though, is the impressive thoughtfulness and craftsmanship behind the game. As mentioned earlier, everything is made of clay and hand-built for a cohesive look and feel. The gameplay is simple in concept, but difficult enough to remain entertaining without being too frustrating. Between hills, players can create new monsters to squash, or upgrade their hills.

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If you're looking for a casual game that's both unique and well-made, Zynga and Fat Pebble have delivered your answer. Just hit the widget below.

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Paul_Werner

    Partnered with Fat Pebble, Zynga officially launched Clay Jam for Android and iOS today



  • Lyn

    So kind of like Katamari Damacy?

  • Al

    Who have they ripped this game off?

    • Matthew Fry

      The Neverhood.

      • Children of Mathew

        Besides using clay what is the rip off?

        • Matthew Fry

          I have no idea. I was just submitting a plausible suggestion to his joke that Zynga only rips off other games.

          • http://www.androidpolice.com/ Artem Russakovskii

            But Clay Jam was developed by Fat Pebble http://www.fatpebble.com, not by Zynga. Zynga is just a publisher here, I believe.

    • Echo

      I believe they ripped this game off with this http://www.fugly.com/flash/805/Snowball.html

  • defred34

    So how are the IAPs here?

  • Craig

    I feel it's actually a pretty interesting game. A fresh graphical look, and interesting mechanics.
    The IAPs are just to buy extra clay, aka. extra money to buy new items in the game. Such as different enemies(sort of), and unlock new worlds. However, these can also be unlocked just by gathering clay by playing the game and completing objectives.