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The perennial favorite of Firefox and Chrome power users has arrived. Adblock Plus for Android was just released to the Google Play Store, compatible with all devices running 2.1 or higher. Just like its desktop counterparts, it'll block ads in your browser... but only in certain circumstances. Those who are rooted (regardless of Android version) will block all ads in the standard browser and Chrome. If you're not rooted, it'll block ads on WiFi for Android 3.1 or later.

2012-11-27 00.11.15 2012-11-27 00.11.33 2012-11-27 00.11.57

2012-11-27 00.42.37 2012-11-27 00.45.47

Those running an earlier version of Android will need to delve into their Settings menu, in order to manually enable the proxy-based filtering employed by Adblock Plus for Android. Adblock has posted the instructions on their website, including more specific directions for oddball devices like the Samsung Galaxy I, Galaxy Y, and the Alcatel Onetouch 918D.

wifi_proxy_settings port_notification

There are a few more restrictions due to the nature of Android. SSL-encrypted sites won't get any ad filtering, and there's currently no way to get rid of the persistent notification icon. Those who prefer Firefox for Android will need to use the separate plug-in. The filter subscriptions and auto-updating from the desktop version is present, but there's no way to add a website (like, say, your friendly neighborhood advertising-supported Android news portal) to a whitelist yet.

Jeremiah Rice
Jeremiah is a US-based blogger who bought a Nexus One the day it came out and never looked back. In his spare time he watches Star Trek, cooks eggs, and completely fails to write novels.
  • Dinofan01

    Just use AdAway if you really want to remove ads from everywhere.

  • reevester

    Yea, why not just install AdAway to block Ads system wide ??!! *root only of course

    • Matthew Fry

      But this doesn't require root. I'm using it right now on a non rooted device.

      • reevester

        The pro's to rooting your device far outweigh the cons! ;)

      • http://www.facebook.com/profile.php?id=100000338649747 Omario Amriky

        The root method blocks ads from within the system. It denies ads from the hosts. Anyone who has a PC can just go to C:WindowsSystem32driversetchosts and that little file can control all your internet activity. Adaway uses the hosts file to prevent the device from even accepting ads as legit websites. NO apps can access ads even after adaway is uninstalled.

  • ReasonableBloke

    I just downloaded it, and it doesn't seem that there's a way to subscribe to multiple filter, so it doesn't block as much ads when it comes to localized sites.

  • neko

    Adfree works on older phones and system-wide. Also, no notification spam. The name brand isn't worth the inconvenience.

    • dextersgenius

      Use AdAway, it's waaay better than Adfree. :)

      • Royal2000H

        What makes it better? (Serious question). I've been content with adfree but I'm always looking for better!

        • dextersgenius

          1. Filters are from well-known, updated and trusted sources such as mvps.org - also possible to add other sources. Filters are downloaded, merged and optimized (so that duplicates are removed etc)
          2. Optional built-in webserver to prevent showing an error messages in place of blocked ads (may also speed up browsing)
          3. Custom blacklist / whitelists / redirects
          4. Adware app scanner (Airpush, etc)
          5. *Real* changelogs when the app is updated
          6. Fully open-source
          7. Clean, ICS-themed interface

          • Royal2000H

            Thank you for a thoughtful response! +1.

            Actually #3 (custom) I'm already using on Adfree. It's a bit cumbersome with a username and web interface, but it's there. But adaway's screenshots make it look easier. @#1 - I thought Adfree sources from mvps too. #4 I don't care about - actually somewhat bloatware for me. #6 is good, especially for a root app.

            In short, I'll check it out when I get a chance, thanks.

  • ndnesh

    i use adaway :)

    • okungnyo

      And on Chrome on the desktop, AdBlock, NOT Adblock Plus. Why? Well, for one, the developer is less of a faceless entity with a dubious business model, and more of a husband who is asking for donations to support his family . That and AdBlock requires zero setup and blocks 100% of all ads.

      • Royal2000H

        I used ABP on Firefox, then when I moved to Chrome I used Adblock for a while, I think ABP wasn't even available. Then ABP came out for Chrome, but I still preferred Adblock. I don't remember how long it's been, but I've since switched to ABP on chrome. It simply catches more, especially among videos (youtube and the like)

      • http://flavors.me/sabret00the sabret00the

        You do know ABP is open source right? You can fork it and be the developer yourself.

    • Mack

      Same here. Not to mention AdBlock is Gingerbread themed...

  • cy_n_ic

    but guys if you cant see ads how are you going to find out how the grade school teacher learned to whiten teeth with common household items? Or the housewife that knows the secret to fast dieting?

    • Royal2000H

      Having lived with ad block for so long, those ads sound terrible! I feel bad for the common folk.

  • James_C_L

    Thank you for this article! It led me to find out about Adaway!

  • lolobabes

    adree was my favorite until I stumbled upon adaway... why d I need this? lol

  • Ppppppppppppppp

    I don't understand. The app page itself says it blocks ads in apps, but androidpolice is saying it's just within browsers. Which is it?

    • Jeremiah Rice

      According to the description it blocks everything, but while I tested, I couldn't see it blocking the standard ads in free apps. Maybe the subscriptions aren't suited for app ad networks yet.

  • ThEGr33k

    Trouble is without Ads most of the Apps and Android wont exist... I think it is fair to put up with some ads for such an awesome OS with some pretty awesome free apps that rely on a few adverts to exist. Just put up with them.

    • Anon

      That's only a valid argument if you actually purchase stuff from the ads. If you just let them sit there asking to be ignored, you're not making any contribution to Android at all.

      Please get rid of this stupid misconception.

      • http://pctonic.net/ Ashutosh Mishra

        Cost per impression doesn't require clicks or buying. It helps.

    • FrillArtist

      That's bullshit talk. First of all, devs still make their money because the ads will still be sent to the device. It just won't be displayed and the user won't see it. It's no different from when I'm watching a show, it goes to commercial break and I switch to another channel or get up and do something else before the show comes back on.

      • http://twitter.com/misterE33 Mr E

        Some ads might be pay-by-click though too (I'm honestly not sure how most ads are setup in apps). Most people who use adblocking probably wouldn't click them anyway, but still.

      • ThEGr33k

        You think the Ad block works to dyop the Ad request to Google (or whatever Ad service) or block the incoming Ad data? I'll admit I don't know, so stand to be corrected but I would guess that logically it would be the latter, block the request.

      • Daniel Flanigan

        How inclined do you think advertisers will be to publish ads that may not be seen?.... Google should take it down, it hurts their business model.

    • http://twitter.com/fluffydelusions fluffydelusions

      I wonder how Google will feel about this cutting into Admob in app advertising...

  • http://twitter.com/cthonctic Cthonctic

    Heh, I came to the comments to ask what the benefits of ABP were over AdAway, if any. I guess that's that. :)

  • sarunw

    This mean any malware app can act as a proxy by required only "full Internet access" permission. Sound like a big security hole for me.

    • reevester

      How would you route the connections through the proxy 'malware'??

      That requires explicit user permission! :)

      • sarunw

        Yes its need explicit permission, but its just "full internet access" permission which most app required to access internet. From users perspective it should means access the internet within the app, not every connections in the device.

  • http://twitter.com/MysteryMannnnn Mystery Man

    Adaway > Adblock plus > Adfree (and its many hidden change logs)

  • http://flavors.me/sabret00the sabret00the

    The article fails to make it clear that ABP for Android will block all ads in all apps and rather implies that it's limited to the browser.

  • http://flavors.me/sabret00the sabret00the

    As someone that has donated to ABP, I must admit to being disappointed by this. Why does it look so dated? I'm really past the stage of installing apps that look like they've been designed for Gingerbread.

  • https://twitter.com/#!/psycho_maniac_ Jerry Lange

    saw this article and was going to ask on here about adaway vs adp and i think i found my answer. i'm sticking with adaway :)

  • Spook Murphy

    Using Adfree on cell & Adaway on tablet with absolutely no problems. How will ABP benefit me?

  • Erik Knudsen

    There is a way to get rid of the notification. Long press the notification, select app info, deselect "Show Notifications"

  • Geoff Johnson

    I'm not a huge fan of the persistant notification

  • br_hermon

    Maybe it's because I've had ABP installed for so long that I forget what a "normal" browsing experience would be like without it but I think I'd rather have NoScript (or something like it) much more than ABP. Ads can never come through if their domain cookies are blocked from ever loading on your system.

  • Cherokee4Life

    I would pay another $8 a month if this blocked the commercials in the Hulu+ app...... :)

  • http://www.facebook.com/profile.php?id=100000338649747 Omario Amriky

    ads are now redundant. Anyone born in the 90s or later has trained their self as a child not to pay attention to ads.

  • GraveUypo

    do i really have to live with that stupid ad block icon on the notification bar? because that's worse than the ads to me.

  • Joe

    Is it me or has ABP blocked and preventing you from downloading anything even from play store?