16
Nov
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Update: It looks like the 16GB Nexus 10 is back in stock now. If you were one of the unlucky few who missed the first batch of orders, go ahead and claim yours now.

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There's no denying Google's launch of its new Nexus lineup has been a little bumpy. On launch day, we saw near-instantaneous shortages of the Nexus 4 in multiple countries including the US. Shortly after the Nexus 4 sold out in the US, the 32GB Nexus 10 fell. Then the Nexus 7 3G. Just today, we heard reports that many US customers were receiving "backorder" emails, indicating their Nexus 4 order may not ship for up to three weeks. Now, the last Nexus standing has fallen – the 16GB Nexus 10 is officially "sold out" in the Play Store.

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In some sense, we could have seen this coming, considering four out of five new products had already sold out entirely. What isn't clear is exactly what this means. Did Google manage to sell an overwhelming amount of Nexi over the past forty-eight hours? Is this an instance of "false scarcity?" Could they be throttling orders due to supply concerns? It's impossible to know right now, and in fact, we have no idea when the devices might be in stock again, so if you're a prospective Nexus owner who missed the (admittedly hurried) boat, all you can do for now is hope. Of course, we'll keep you updated as more details emerge.

Source: Play Store

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • http://www.facebook.com/wrg25 Will Gonzalez

    those Nexus devices are selling like hot cakes.............

    • FrillArtist

      That's what Google wants you to think, you dope.

    • http://twitter.com/homncruse Aaron Burke

      Except I don't remember the last time I couldn't find a hot cake for sale.

  • http://www.facebook.com/ncoulombe Nathan Coulombe

    Did you forget the N7 in 16 and 32 GB versions without 3G? Those are still available.

    • http://AndroidPolice.com/ Liam Spradlin

      Didn't forget them, the last of the -new- Nexus devices has officially sold out.

      • marcusmaximus04

        32GB N7 is new...

  • JensAstrup

    Well, this makes me feel better - I'm still saving up money, so it's nice to know no one else can have a Nexus 10 either MUWAHAHAHAHAH

  • Danny Perez

    Everyone at Google Inc. must have enjoyed sitting back and watching the show.

  • Colin Wolfson

    Wow I just ordered my nexus 10 16gb a few hours ago too! Just in time!

  • Kevin

    "Backorder" hurts android fans. If I have to wait within 3 weeks, would it be the same I order after the N4 becomes available again from Google Web? Why you are holding my money, Google?

    • moelsen8

      Difference being not having to go through that hell storm again that was Google play Tuesday. Well worth being on the backorder list, no matter the incredible disappointment with Google.

    • jordanjay29

      Hopefully someone ordering an Android phone can understand the concept of the queue. When you drop from the queue, the only way you rejoin is at the tail end. (And yes, it's a Single-ended Queue. Shoo, DEQUE fans, shoo!)

      • Al

        die, nerd

        • jordanjay29

          I will someday, but only after gracefully returning 0.

  • Jaywrayson

    I called Google Support and got put on hold. The on hold recording said wait time to speak to an operator was “3 weeks”.

  • http://www.facebook.com/Trisjen.Harris Trisjen Harris

    This is by far Google's best launch of the Nexus line and the worst when it came to product availbility. It seems they weren't expecting all the orders that they recieved. Heck, I was shocked too, I thought I could wait til I got off work Tuesday evening and order the Nexus 4 but boy was I wrong! This just proves that Google has more clout than Apple or anyone thinks. They are a household name now.

    • defred34

      So maybe they only had 1,000 on sale. Gives the illusion that "this is Google's best launch", doesnt it?

      • Jonathan Wong

        That's exaggeration but such tactics have been used by other companies as a free means of getting attention.

      • yippiedad

        Wow, really? 1,000 phones? I'm sure you also think that the almost crashing servers were just made up... And the hordes of people in forums all over the web that ordered the phone is also just a marketing bluff. And you still expect us to take you seriously? Now THAT's funny!

        • defred34

          I was merely just trying to make a point. 1,000 phones is a figure of speech in that respect!

        • Matt

          The devices section of the Play store only lives on 1 server. So any substantial amount of people (like a launch) would take it down. The "hordes" you seem to notice are in much smaller numbers than you think. If EVERY SINGLE PERSON on /r/android tried to buy a phone, they wouldn't have even sold 200,000. A lot of these people also post in other places, leading to a massive overlap. Google at the very most needed to have 250,000 phones. Not only did they not have these, but a vast majority did not get one. Chances are, Google/LG produced >100,000 phones.

          The iPhone 5, which sold AT LEAST 2,000,000 the first day, never said "SOLD OUT."

          Google also has more data on users than any other company in the world. Their company is based on people's habits and where the average person's money goes. They had to have known the demand for this phone. Maybe LG didn't build enough? Maybe they built less than expected to create demand? Either way, they didn't have enough phones, and there's no way Google didn't know the demand.

          Google failed this launch miserably. There's no getting around that.

      • Michael Jon Carter

        I seriously doubt that. I do believe that there are resellers scalping for them, especially If there's no limit to how many you can order. Any smart person could make at least a 100-150(in whatever currency) profit.

  • defred34

    Quote: Is this an instance of "false scarcity?"

    I mean no disrespect to Google, but I really think that this is the case here. Only a small portion of the US population know about the Nexus, and would be bothered to get it as soon as it goes live. For all you know, Google might have only had 1,000 (or 10,000 at max) of each model on sale.

    Saying that it is "sold out" gives the impression that millions of people are after it. Maybe Google wanted it to be portrayed as such, I don't know. All I can say is that a US citizen is probably 30x more likely to line-up for a new APple product than to order a new Nexus online.

    • Jonathan Wong

      Well that's possible. If it gets sold out quick, news outlets will post an article about it and that'll get Google some attention and best of all, it's free attention. I want some numbers.

    • yippiedad

      I love how you make up facts with statements like "Only a small portion of the US population know about the Nexus". Please pull up your pants so you don't let more "facts" out! Now if we talk about how we perceived this launch I can testify that I have never seen more colleagues and friends interested in jumping on the Nexus wagon than now. I do not doubt that the interest of the Nexus line has hit a home run with a broad audience.

      • defred34

        Only a small portion know about the Nexus in comparison to any iDevice. This.is.a.fact. I am an Android user primarily btw...I'm only merely stating reality, and it looks like Google is trying to trick the press here.

        • yetanotherme

          Repeating words=/facts.
          Go read something.

          • Andrew

            I'm amazed you people are trying to deny this. Are you delusional? You genuinely believe that the Nexus brand is as widely known as an iPhone? I love Google as much as the next person, and was dismayed when the N4 sold out instantly, despite me trying to get one within an hour of it going on sale, but that's ridiculous.

            To take the people I know as an example, I'd say every single person I know alive today has heard of an iPhone. Maybe 5% of them know what a Nexus phone is. 15% at the absolute very most, and that's pushing way beyond my expectations.

          • QwietStorm

            Challenging the idea of manufactured hype does not equal saying the Nexus brand is as popular as the iPhone. That is an extreme comparison to begin with. The point is that you cannot just make a statement about holding back stock and downplaying popularity when you have zero stats to backup said claims. Just because something is a possibility doesn't make it any more credible.

    • FrillArtist

      I have been saying what defred34 is saying for a long time. This is just Google creating a false scarcity to imply a huge sell out. It's pathetic and annoying. Many companies do it even Apple but Apple unusually has far, far more stock than this.

      • QwietStorm

        Based on WHAT

    • yetanotherme

      Pure ass-umptions.

    • z0mghii

      1,000 or 10,000 people wouldn't have crashed Google's servers

      • N4JALKSDFJLK

        Ugh, you're so confident about which you have no clue. You think Google devotes 100% of their servers to the Google Play Store? You think they even devote 1%? You're horribly mistaken.
        Chances are, the Google Play Devices section probably only lives on a section of 1 server, which DIDN'T EVEN CRASH. There were bugs, which were mostly due to the volume of requests in a small period of time. But the store didn't go down! There weren't hundreds of thousands of requests per minute, like you seem to to think. At most, there were probably 50,000 unique visitors, with a large number ordering 10+ devices (just search Nexus 4 on ebay, thousands of results from scalpers).

        Google knew the demand. They didn't supply it. Chances are very high that this is false scarcity.

        • marcusmaximus04

          Problem: Everything in your comment was completely made up by you. Quit pretending you know anything more than anyone else w/ respect to how many they had on hand.

  • chokkan

    Adding another story to the list of shame. The launch of the N10 in Japan was on then off then on then off. Apparently 'something' has forced them to postpone the launch, and we don't know when it will be put on sale now.

  • dlovely

    i just was able to buy a chromebook, clicked on it and bam said available so i checked out like a bandit before the cart said 0. after the purchase went back to the page and shows sold out. i'm guessing devices come in/out of stock at random throughout the day.

  • Jav11 .

    front page should say backorder or something else,instead of SHOP NOW,..

  • Droid Tran

    For a company that wants to manage the world information, Google seems clumsy in handling the sale of its own products. Could Google gauge the level of interest in Nexus device worldwide and anticipate the number of online orders in order to prepare its stock ?

    For a company with massive servers farms and an infrastructure that no botnet could DDoS, yet its play store has problem with handling the customer ?

    What gives Google ?

    • FrillArtist

      Obviously, they are creating false scarcity and using it to generate hype. Pathetic really.

  • Stefan Eckhardt

    Be glad you had it on offer for as long as this - here in Germany, the device was available for about 30 Minutes. And during that phase, you had to outright hammer Google Wallet to get your order through. Tried half a dozen times, got thrown out with exceptions and error messages, then it was sold out...

  • http://www.facebook.com/profile.php?id=100000003999549 Mike Harris

    Do I have a special computer or something? This is still showing as In Stock for me. In fact, I think I've checked every day and the 16GB version has always been In Stock. Only the 32GB version is listed as Sold Out.

  • jonathan3579

    I just wish the Nexus 4 would come back in stock. I am NOT going to pay $500+ for an 8gb.

  • http://twitter.com/LV2355 Laurentiu

    Not for sale in Germany! That's NOT cool Google! NOT cool at all.

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